Intelligent Data Apps: The Impact of Generative AI on Applications

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Intelligent Data AppsThe Impact of Generative AIon Applications1 / 23
2 / 23Table of Contents3 Understanding Intelligent Data Apps5 Intelligent Data Apps Are the Future6 Decoding Intelligent Data Apps14 Overcoming the Data Sprawl16 Adaptive Intelligence Acting in Real Time18 Predictive Analysis and Real-TimeDecision-Making20 Key Technologies22 Build a Data Foundationwith Intelligent Data Apps
3 / 23Traditional procedural apps can’t move at the new speedof business. Here enters intelligent data apps, the nextgeneration of self-learning and self-adapting applicationsthat leverage built-in analytical and operational databasecapabilities to transform and augment user experiences.Intelligent data apps enable an adaptive customerexperience and power intelligent decision-making as theyare infused with generative AI.To cope with rapid and disruptive change, modern businessapps must evolve from deterministic outputs into intelligentsystems. Quality data is the fuel for these intelligent apps. Thisnext generation of apps must deliver both hyperpersonalizationfor customers and hyperoptimization for business operations(see Figure 1).Understanding Intelligent Data Apps
4 / 23The rise of generative AI brings new opportunities andchallenges. Embedding AI capabilities into customer-facingand internal-only apps will become the new normal. Thus,metadata and business context become increasinglycritical to enable hyperpersonalized user experiences.A new wave of intelligent applications fulfills both technologyand business needs. These applications serve as scalablevehicles to leverage generative AI, reach across the organiza-tion, and support comprehensive governance for privacy,compliance, and financial operations. Intelligent data appsautomate business operations for hyperoptimized everydayfunctions and deliver new customer experiences for ahyperpersonalized touch based on data and businessprocesses.Understanding Intelligent Data AppsFigure 1: Intelligent Data AppsAll data types and sourcesEnable newcustomerexperiencesUnleashbusinessexpertiseSelf-learning AIIntelligent decision-makingAdaptive customer experiences