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Personalize customer experiences across your business

Gain insight from a single view of your customers and deliver personalized experiences across the entire customer journey.
  • Consolidate all relevant, first-party customer data across the enterprise and build enriched customer profiles
  • Perform audience discovery, targeting, and segmentation accurately at high speeds with multichannel marketing solutions
  • Gain deeper insights with machine learning to identify the best audiences and experiences for individual customers

Build customer trust to develop ongoing relationships

Deliver the experiences that customers expect by recognizing them during engagements and practicing consent-based marketing practices.
  • Identify and progressively enrich customer profiles, while building relationships
  • Ensure that all marketing engagements comply with consent and permissions for each individual customer
  • Gain a competitive advantage by being a good steward of your customers' data, while protecting your business

Optimize marketing to drive revenue

Gain visibility and control of the entire closed-loop marketing process, and make data-driven decisions to increase marketing ROI.
  • Understand the performance of all marketing activities in one single view
  • Gain insights into what is driving business growth and what is not
  • Measure the incremental impact of all marketing activities with machine learning analysis
  • Test and optimize your marketing strategy with predictive simulation 

Drive demand and growth for B2B marketers

Empower marketers to successfully generate demand, increase lead conversions, and, ultimately, drive more sales.
  • Gain a holistic view of your contacts and accounts by capturing data across the entire enterprise
  • Identify and target customers with account-based marketing across touchpoints with timely and personalized engagements
  • Generate and nurture your high-quality leads from conversion all the way to revenue
  • Enable marketers to collaborate more effectively between internal teams, and close the gap between marketing and sales

Training and Certification

Achieve your strategic goals with the right knowledge and experience.

Get started with SAP Marketing Cloud

Expert Services

Transform your business faster with help from SAP Digital Business Services.

Partner Ecosystem

Support the end-to-end customer journey

Explore the other cloud solution portfolios in the SAP C/4HANA suite

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