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Sharpen the focus of marketing using the full context of the customer

Unite experience and operational data across the enterprise to build a single, comprehensive view of customers that delivers powerful insights to shape marketing strategy.

  • Remove silos, develop a unified customer profile across the organization, and activate the full value of customer data
  • Gain deeper customer insights to understand intent and anticipate customer behavior
  • Identify hidden trends and discover micro-segments with just a few clicks

Build customer trust and deepen customer relationships using insight and agility

Use consent-based marketing and advanced data analytics to engage customers with pinpoint accuracy, while providing a five-star customer experience.

  • Identify and deliver personalized experiences at scale
  • Build customer trust through consent-based engagements
  • Orchestrate seamless experiences throughout the customer journey

Optimize customer experiences and outcomes to drive revenue

Use real-time business intelligence to enable fast analysis and confident decision-making across the organization, while delighting customers and optimizing marketing performance.

  • Understand marketing performance, budget, and ROI with closed-loop measurement
  • Plan and manage all marketing activities and campaigns, while collaborating with teams for seamless execution
  • Discover and understand performance drivers with advanced data visualization and multi-dimensional analysis

Drive demand and growth for B2B marketing with SAP Marketing Cloud

Empower marketers to successfully generate demand, increase lead conversions, and, ultimately, drive more sales.

  • Gain a holistic view of your contacts and accounts by capturing data across the entire enterprise
  • Identify and target customers with account-based marketing across touchpoints with timely and personalized engagements
  • Equip your teams with the right insights to make intelligent decisions

What are analysts saying about SAP Marketing Cloud solutions?

SAP is in the 2019 Gartner Magic Quadrant for Multichannel Marketing Hubs

Find out why SAP has been named a Leader three times in the Gartner Magic Quadrant for Multichannel Marketing Hubs.*

SAP Marketing Cloud makes an economic impact

Learn why an SAP-commissioned Forrester Consulting study says the SAP Marketing Cloud solution helps multi-brand enterprises boost conversions, understand customers, and find revenue opportunities.

Delivering a best-in-class customer experience

Discover the top imperatives for creating a marketing strategy that can help you improve customer experiences, drive loyalty, and stand out from the competition.

See how customers are succeeding with SAP Marketing Cloud

Training and Certification for SAP Marketing Cloud

Achieve your strategic goals with the right knowledge and experience.

Boost expertise

Develop the knowledge and skills you need with professional courses and certifications offered at our training office, your own location, or online.

Empower your team

Use Learning Journeys to ramp up quickly with role-based training from SAP for every member of your team.

Access on-demand resources

Get unlimited access to comprehensive training content enhanced by social learning and peer collaboration with SAP Learning Hub.

Get started with SAP Marketing Cloud

  • View how-to videos on using software features and functions
  • Watch Webinars and attend expert events for the latest updates, insights, and advice
  • Get information about our releases, service availability, and cloud support

SAP Customer Experience Services

Transform your business faster with help from SAP Digital Business Services.

Get an overview of services for SAP Marketing Cloud solutions and discover how we can help you address key aspects of your project, enforce best practices, and set up your own operations for ongoing success.

Partner Ecosystem

Benefit from specialist expertise to guide your SAP Marketing Cloud project. SAP Customer Experience solution partners provide the service and support you need to meet your enterprise goals.

SAP Marketing Cloud Resource Center

Support the end-to-end customer journey

Explore the other cloud solution portfolios in the SAP C/4HANA suite.


See how the SAP C/4HANA suite brings together customer data, machine learning technology, and microservices to power real-time customer engagements across sales, service, marketing, and commerce.

*Gartner Magic Quadrant for Multichannel Marketing Hubs, Adam Sarner, Ben Bloom, Joseph Enever, Colin Reid, Noah Elkin, 18 April 2019.

Gartner does not endorse any vendor, product or service depicted in its research publications, and does not advise technology users to select only those vendors with the highest ratings or other designation. Gartner research publications consist of the opinions of Gartner's research organization and should not be construed as statements of fact. Gartner disclaims all warranties, expressed or implied, with respect to this research, including any warranties of merchantability or fitness for a particular purpose.

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