AI-enabled selling

Sell smarter, create exceptional experiences and help customers find the right products faster.

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Shopping Assistant

Support natural-language conversations for product questions, recommendations and purchasing guidance.

 

Smart product assistance

Help shoppers compare products, evaluate options and access contextual product information to make informed purchase decisions.

 

Model context protocol (MCP) server

Provide a standardised interface between AI agents and live commerce systems, enabling more accurate product information, recommendations and purchasing guidance.

 

Intelligent selling services

Use machine learning to power recommendations and product discovery.

 

Commerce search

Deliver AI-enabled search experiences with contextual relevance and personalisation.

 

In a typical e-commerce experience, when customers are browsing, our material selector enables them to quickly query our entire product catalogue and view the exact material that meets their alloy, shape and size requirements. That is revolutionary in our industry.
Greg Raece, President, Online Metals

Unified product data

Manage product information centrally to power omnichannel commerce, AI-driven discovery and consistent customer experiences.

Product catalogue and category management

Manage product offerings, classifications, versions and multimedia content.

 

Product detail view and data quality checks

Track product completeness, validity and consistency.

 

Product insights and collaboration dashboard

Monitor product data quality, workflows, approvals and tasks.

 

Multicountry and multicurrency capabilities

Manage localised product information for global commerce operations

 

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Today, SAP Commerce Cloud is used as an online catalogue, generating indirect sales, but the vision is to adopt more functionality and connect with the application ecosystem to personalise and ease customer journeys and promote direct sales.

Omnichannel experiences

Deliver consistent pricing, promotions, payments, inventory visibility and purchasing experiences across every touchpoint.

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Pricing

Manage pricing data and support consistent purchasing experiences across channels.

 

Promotions and coupons

Configure personalised promotions, discounts, bundles and coupon programmes.

 

Open payment framework

Connect payment service providers and payment services using APIs and low-code integration tools.

 

Connected commerce process

Connect inventory, pricing, transactions and fulfilment across business systems.

 

By capturing and analysing customer information in real time with our SAP solutions, our local operations run faster because we’re recognising the capacity of our stockrooms and finding ways to expand it early in the process. This cuts our turnaround time by two-thirds and increases our efficiency rate to 97%.
Matthew Hough Vice President and CIO, Cintas Corporation

Composable shop fronts

Build flexible digital shop fronts that adapt quickly to changing customer expectations, business models and channels.

Composable shop front architecture

Extend and customise shop fronts using headless architecture, APIs, reference shop fronts and partner shop front solutions.

 

Adaptive content management

Create, manage and deliver personalised shop front content across B2B and B2C channels using a user-friendly visual editing interface.

 

Assisted service module

Enable sales and service teams to support customers directly within shop front experiences.

 

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We listened to our customers and with the help of SAP Commerce Cloud, we built a dynamic online experience by creating our self-service Customer Hub. The flexibility of SAP Commerce Cloud allows us to include anything and everything we want to add—now and in the future.
Kelsey Doss, Business Transformation Systems Manager, Southwire Company LLC

Explore the latest release highlights and product road map

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Latest release highlights

Discover the latest commerce and AI innovations that streamline execution, enhance shopping experiences and drive personalised customer engagement.

Product road map

Explore planned innovations, features and functionalities for SAP Commerce Cloud.

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