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Trademark Usage and Guidelines

Follow the terms and conditions provided on this site to ensure compliance.

SAP Trademark List

 

JUNE 2020

Following is a partial list of SAP and SAP affiliate company trademarks and registered trademarks in Germany and other countries and corresponding common-noun descriptors. Unregistered or pending trademarks bear the ™ symbol.

This list is updated from time to time. Failure by SAP to list a particular trademark (registered or unregistered) is not a waiver of any SAP rights.

Trademark Descriptor(s)
SAP® software; service; offering; package, application; solution; component; technology; tool
SAP® <Approved Name> software; service; offering; package, application; solution; component; technology; tool
ABAP® programming language; development tools
ASAP® methodology
Concur® Hipmunk® Web service; mobile app
Duet®; Duet® Enterprise software
ExpenseIt® solution
SAP ActiveAttention™ program; services; baseline offering
SAP® Adaptive Server® Enterprise server
SAP® Advantage Database Server® data management system
SAP ArchiveLink® software
SAP® Ariba® solution(s)
SAP® Business ByDesign® solution; mobile app
SAP® Business Explorer® (SAP® BEx) tools; information broadcasting option
SAP® BusinessObjects™ solutions; portfolio
SAP® BusinessObjects™ Explorer software
SAP® BusinessObjects™ Web Intelligence® software
SAP Business One® solution
SAP Business Workflow® tool
SAP® BW/4HANA® solution
SAP C/4HANA® suite
SAP® Concur® solutions
SAP® Crystal Reports® family of offerings; software
SAP EarlyWatch® services
SAP Fieldglass® solution(s)
SAP Fiori® user experience; apps
SAP® Global Trade Services (SAP® GTS®) application
SAP® GoingLive services
SAP HANA® platform; software; database; studio; application
SAP® Jam social software platform
SAP Leonardo® approach; methodology; technologies
SAP Lumira® software
SAP® MaxDB® database
SAP NetWeaver® technology platform
SAP® PartnerEdge® program; site
SAPPHIRE NOW® conference
SAP® PowerBuilder® application development tool
SAP® PowerDesigner® software
SAP® R/2® software
SAP® R/3® software
SAP® Replication Server® software
SAP® Roambi® Web application
SAP S/4HANA® software; suite
SAP S/4HANA® Cloud software; suite; cloud suite
SAP® SQL Anywhere® suite; solutions; database
SAP Strategic Enterprise Management® (SAP® SEM®) application
SAP® SuccessFactors® portfolio; solutions; service
SAP Vora® engine(s); solution; gallery
TripIt® solution
Qualtrics® solution(s)

SAP Trademark Guidelines 

 

You must carefully consider SAP's trademark usage guidelines when mentioning SAP offerings in your materials or in connection with your own products or product names. You must always make a clear and unambiguous distinction between your own solutions, products, and/or services and the SAP offerings mentioned.

SAP accepts no responsibility for any violation of legal regulations regarding competition or trademarks by partners. In addition to these guidelines, country-specific regulations may apply.

Proper Use of Trademarks

Throughout the world, thousands of customers recognize and select SAP based on the company’s trademarks, which signify high-quality products and related services. Without these trademarks, consumers would not be able to distinguish SAP offerings from those of other companies, nor would they be able to immediately recognize the professional quality of offerings that SAP trademarks represent. Therefore, it is critically important to protect trademarks of SAP and affiliate companies by following these usage guidelines.

A trademark is a word, phrase, symbol, design, or combination thereof that identifies unique ownership. Unregistered or pending trademarks bear the ™ symbol. Registered trademarks carry the ® symbol. A list of current SAP trademarks, both registered and pending, are available on SAP Brand Tools and externally on SAP.com. Use these names and their symbols according to the guidelines that follow.

When to Use Trademarks

In general, trademarks are required for communications that you can expect to be printed (including PDFs). Web applications, mobile sites, or other on-screen presentations where the low resolution of the medium renders the symbol illegible, do not require trademark usage. However, a link to the copyright site on SAP.com must be included in the masthead (Impressum), template, or About statement. This is the case with the corporate Microsoft PowerPoint template, which has its own copyright boilerplate at the end and takes the place of using trademarks on individual slides. Do not delete the copyright boilerplate slide(s) in the PPT template; you can simply hide them.

To ensure correct use of SAP trademarks, follow these guidelines. For correct spelling and capitalization, see the current Trademark List.

  • Always refer to a trademark using the correct spelling with the correct capitalization.
    Do not alter the trademark in any way.

X

Sap® software; sap® software

SAP® software

X

SAP Hana®;
SAP’s HANA®

SAP HANA®

  • Always use a trademark as a proper adjective, not a noun.

X

You can use SAP® to manage your enterprise.

You can use SAP® solutions to manage your enterprise.

  • Use a trademark as a proper adjective followed by a common-noun descriptor.

Examples of common-noun descriptors are “software,” “solution,” “application,” and “platform.” Examples of correct use are “SAP® software” and “SAP HANA® platform.” Always use an appropriate descriptor. See the current trademark list for SAP trademarks and their applicable descriptors.

  • Include the appropriate trademark symbol – ™ or ® – representing the trademark status.

If repeated inclusion of the ™ or ® symbol is awkward or impractical, at a minimum you must include the symbol and the common-noun descriptor upon the first use of the trademark in the title (if the name appears in the title) and in the text. Subsequent to this initial use, the symbol and descriptor need not appear with the name.

Note: In high-level marketing materials for events, advertising, invitations, or in online banners and social media posts, for example, it may not be practical or standard to include the trademark in a call to action or headline. If this is the case, apply trademark attribution at the first opportunity in body copy. In standard marketing and communications, such as solution brief or success story, apply trademarks at first mention in title and text.

SAP HANA® helps companies align IT with their business in real time. SAP HANA allows companies to …

  • The registered trademark on “SAP” applies to all goods or services delivered by SAP – anything SAP produces as product or service.

In this context, you communicate SAP® software, SAP® service, SAP® offering, SAP® package, SAP® application, SAP® solution, SAP® component, SAP® technology, SAP® tool, and so on. The trademark symbol is only required at first mention in title and text. In some cases, for event or advertising materials, the trademark is sufficient on first mention in body text only.

  • When referring to SAP as the company rather than the SAP brand, do not use any trademarks.

Do not add the trademark symbol ® in statements such as “SAP announced today,” “SAP provides solutions to customers,” and “the SAP development team.” Similarly, you can use the possessive form “SAP’s” when referring to the company, not to the brand. For example, you can communicate “SAP’s vision,” “SAP’s market share,” and “SAP’s years of experience.” In many cases, the possessive is not necessary: “SAP employees work extremely hard.”

Self-test: Ask yourself, “Am I referring to the corporation/company, or to an SAP-brand offering or service?” If you are referring to an SAP branded offering or service, use the ® symbol.

  • Do not use a trademark in possessive form.

X

The company has three
SAP® Business ByDesigns®.

SAP® software;
SAP® Business ByDesign®

X

SAP’s HANA®; SAP HANA®’s

SAP HANA®

  • Do not use a trademark in plural form. Place the trademark within the final punctuation.

X

The company has three active
SAP® Business ByDesigns.®

The company has three systems running the SAP® Business ByDesign® solution.

  • Place the trademark inside the punctuation, after the full term.

X

The company has three systems running the SAP® Business ByDesign.®

The company has three systems running the SAP® Business ByDesign®.

  • Some trademarks already include SAP (“SAP Fiori,” “SAP Business One,” and “SAP HANA,” for example).

For these offerings, you do not need to add the ® symbol after “SAP,” since the entire name is a registered trademark. With these names, use the ® symbol after the entire name at first mention: SAP Fiori®, SAP HANA®, SAP Business One®.

  • Do not use the ® symbol in industry portfolio names, such as SAP for Automotive, unless there is no other opportunity to use the ® symbol after “SAP” within the written piece.

SAP offers a comprehensive set of solutions for oil and gas companies of all sizes operating in various business segments. SAP for Oil & Gas solutions address needs from wellhead to retail outlet and allow companies to be globally integrated while regionally focused. SAP® solutions help companies build strong relationships with supply chain partners, improve decision making, and enhance organizational flexibility.

  • If you have no opportunity to use the ® symbol after “SAP” unless it is in an industry portfolio name, add the ® symbol. This may occur, for example, in a header/title or very short body text.

SAP® for Automotive Conference

Trademark Attribution

In any material that mentions any SAP trademark, you must include the correct attribution statement based on the following:

“<SAP TRADEMARKS> is/are the trademark(s) or registered trademark(s) of SAP SE or its affiliates in Germany and in several other countries.”

In your attribution statement, replace the placeholder phrase <SAP TRADEMARKS> with the names of the SAP trademarks mentioned in your material. Place the statement either on the copyright page (which may be the case in a brochure) or at the end of a material if it has no copyright page (in an advertisement or a press release, for example).

Example attribution statement:

“SAP C/4HANA is the trademark or registered trademark of SAP SE or its affiliates in Germany and in several other countries.”

Third-Party Trademark Usage 

 

Trademark Usage for Partners and Other Third Parties

SAP partners and other third parties can mention the names of SAP offerings when describing their compatibility with their own programs or applications. But they cannot include the name "SAP," a logo of SAP, a trademark of SAP, the name of an SAP offering or similar variations into their own names.

When referring to product compatibility, the partner must make a clear distinction between their products or services and those of SAP. The name of their offering and the name of the SAP offering must be clearly distinguishable from one another either visually (font size, color, type, or weight) or in wording. This can be done in a variety of ways in running text and in headlines, signs, or other materials.

In addition, the partner company name should be mentioned in connection with the product name when possible. 

Compatibility References Within Running Text

In text sentences, you may use phrases such as the following to refer to your offering's compatibility with SAP software:

  • "for use with..."
  • "designed for use with..."
  • "runs on..."
  • "compatible with..."

However, you must take care to use them appropriately, as demonstrated in the following examples.

Examples:
< Your company name> <your product name> is designed for use with SAP® R/3®.
< Your company name> <your product name> is compatible with SAP® R/3®.

Do not use any grammatical construction that implies the SAP trademark or SAP offering name is part of your offering's name.

Correct:
< Your company name> <your product name> provides extended functionality for users of SAP® ERP.

Incorrect:
< Your company name> <your product name> for SAP® ERP provides extended functionality.

The above example is unacceptable because the reader could interpret your product name to be "<Your product name> for SAP ERP." Change any such construction to clearly separate and distinguish your offering name from the SAP trademark.


Compatibility References Within Headlines, Signage, Packaging, Labels, and Other Materials

It is particularly important to avoid making your product name appear to include an SAP trademark or an SAP offering name when the reference is in a title or headline, trade show signage, product packaging, CD label, or any other material.

Within headlines, signage, and other materials, you may use phrases such as the following to refer to your offering's compatibility with SAP software:

  • "for..."
  • "for use with..."
  • "designed for use with..."
  • "runs on..."
  • "compatible with..."

However, you must always clearly visually differentiate your product name from the compatibility reference to an SAP offering.

Example:
< Your company name> <your product name> for SAP® Business Suite

Incorrect:
< Your company name> <your product name> for SAP® Business Suite
< Your company name> <your product name> for Use with SAP® ERP

To correct this, use a type size for the SAP offering name that is noticeably smaller than the type size for your offering name. Or use a different font or a different style, such as italics, for the SAP name.

Correct:
< Your company name> <your product name> for SAP® Business Suite
< Your company name> <your product name> for Use with SAP® ERP

The above examples are acceptable because your product name and the compatibility references "for SAP® Business Suite" and "for Use with SAP® ERP are visually set apart.

Another option would be to place your product name in the title and to show the compatibility reference as a subtitle in a different type size, font, or style.

 

Self-Test for Avoiding Unacceptable Practices

Consider the following questions to determine if a particular product or service name, compatibility reference, marketing communication, or packaging may pose a problem to SAP and its trademarks:

  • Does your product or service name include an SAP trademark or an SAP offering name or similar variations of these?
  • Do you use an SAP trademark or an SAP offering name in a way that gives the impression that the SAP trademark or SAP offering name is part of your product or service name?
  • Do you use just the term "for SAP" to refer to product compatibility?
  • Does your offering name, or the usage in question, lead anyone to believe your offering is developed, endorsed, or authorized by SAP?
  • Does your communication material show any logos of SAP (or variations of them) other than your permitted SAP Partner logo, your permitted SAP Certified Integration logo, or your permitted "Powered by SAP NetWeaver" endorsement logo?

If the answer to any of these questions is "Yes," then you should change your product or service name, the compatibility reference, your marketing communication, or packaging to reflect proper usage.

Using the Phrase "Powered by"

Only use the phrase "powered by" in the "Powered by SAP NetWeaver" context. Do not use "powered by" to describe compatibility with other SAP offerings.

Incorrect:
< Your company name> <your product name> is powered by SAP® Business Suite.

Trademark Notices 

 

Adobe, the Adobe logo, Acrobat, Flash, PostScript, and Reader are either registered trademarks or trademarks of Adobe Systems Incorporated in the United States and/or other countries.

Amazon Web Services, the “Powered by Amazon Web Services” logo, and Amazon S3 are trademarks of Amazon.com, Inc. or its affiliates in the United States and/or other countries.

Apple, App Store, FaceTime, iBooks, iPad, iPhone, iPhoto, iPod, iTunes, Mac OS, Multi-Touch, Objective-C, Retina, Safari, Siri, and Xcode are trademarks or registered trademarks of Apple Inc.

Bluetooth is a registered trademark of Bluetooth SIG Inc.

Citrix, ICA, Program Neighborhood, MetaFrame now XenApp, WinFrame, VideoFrame, and MultiWin are trademarks or registered trademarks of Citrix Systems Inc.

Computop is a registered trademark of Computop Wirtschaftsinformatik GmbH.

DPV and ZIP + 4 are registered trademarks of United States Postal Service.

Dropbox and the Dropbox logo are trademarks of Dropbox, Inc.

Edgar Online is a registered trademark of EDGAR Online Inc., an R.R. Donnelley & Sons Company.

Facebook, the Facebook and F logo, FB, Face, Poke, Wall, and 32665 are trademarks of Facebook.

FHIR and the Flame Design mark are registered trademarks of HL7.

Git and the Git logo are either registered trademarks or trademarks of Software Freedom Conservancy, Inc., corporate home of the Git Project, in the United States and/or other countries.

GitHub and the GitHub logo are registered trademarks of GitHub Inc.

Google App Engine, Google Apps, Google Checkout, Google Chrome, Google Data API, Google Maps, Google Mobile Ads, Google Mobile Updater, Google Mobile, Google Store, Google Sync, Google Updater, Google Voice, Google Mail, Gmail, YouTube, Dalvik, and Android are trademarks or registered trademarks of Google Inc.

HP is a registered trademark of the Hewlett-Packard Development Company L.P.

HTML, XML, XHTML, and W3C are trademarks, registered trademarks, or claimed as generic terms by the Massachusetts Institute of Technology (MIT), European Research Consortium for Informatics and Mathematics (ERCIM), or Keio University.

IBM, AIX, CICS, Cognos, Db2, DB2, developerWorks, DS4000, DS6000, DS8000, Easy Tier, FICON, FlashCopy, GDPS, Guardium, HyperSwap, IBM API Connect, IBM BLU, IBM Cloud, IBM Cloud Integration Anywhere, IBM FlashSystem, IBM Services, IBM Spectrum Storage, IBM Watson, IBM Z, IBM z Systems, IBM z13, IBM z13s, IBM z14, IBM z15, Informix, InfoSphere, Integrated Language Environment, MQSeries, OMEGAMON, OS/390, OS/400, Parallel Sysplex, Power, POWER, POWER7, POWER8, POWER9, Power Architecture, Power Series, PowerHA, PowerPC, PowerVM, pureScale, RACF, Rational, Redbooks, Smarter Planet, Storwize, System i, System Storage, System Storage DS, System z, SystemMirror, Tivoli, Watson, WebSphere, XIV, z/Architecture, z/OS, and z/VM are United States trademarks owned by IBM and might also be trademarks or registered trademarks in other countries.

Microsoft, Windows, Windows Phone, Excel, Outlook, PowerPoint, Silverlight, and Visual Studio are registered trademarks of Microsoft Corporation in the United States and other countries.

INTERMEC is a registered trademark of Intermec Technologies Corporation.

IOS is a registered trademark of Cisco Systems Inc.

The Klout name and logos are trademarks of Klout Inc.

Linux is the registered trademark of Linus Torvalds in the United States and other countries.

Motorola is a registered trademark of Motorola Trademark Holdings LLC.

Mozilla and Firefox and their logos are registered trademarks of the Mozilla Foundation.

Novell and SUSE Linux Enterprise Server are registered trademarks of Novell Inc.

OpenText is a registered trademark of OpenText Corporation.

Opera, Opera Mini, and the O logo are trademarks of Opera Software ASA.

Oracle and Java are registered trademarks of Oracle and its affiliates.

QR Code is a registered trademark of Denso Wave Incorporated.

RIM, BlackBerry, BBM, BlackBerry Curve, BlackBerry Bold, BlackBerry Pearl, BlackBerry Torch, BlackBerry Storm, BlackBerry Storm2, BlackBerry PlayBook, and BlackBerry AppWorld are trademarks or registered trademarks of Research in Motion Limited.

SAVO is a registered trademark of The Savo Group Ltd.

SGI, the SGI logo, XFS, and SGI UV are trademarks or registered trademarks of Silicon Graphics International Corp.

The Skype name is a trademark of Skype or related entities.

Travis CI and theTravis CI logo are registered trademarks of Travis CI GmbH

Twitter and Tweet are trademarks or registered trademarks of Twitter.

UNIX, X/Open, OSF/1, and Motif are registered trademarks of the Open Group.

Wi-Fi is a registered trademark of Wi-Fi Alliance.

All other product and service names mentioned are the trademarks of their respective companies.

 

Copyright

 

ENGLISH

© 2020 SAP SE or an SAP affiliate company. All rights reserved. No part of this publication may be reproduced or transmitted in any form or for any purpose without the express permission of SAP SE or an SAP affiliate company.

SAP and other SAP products and services mentioned herein as well as their respective logos are trademarks or registered trademarks of SAP SE (or an SAP affiliate company) in Germany and other countries. All other product and service names mentioned are the trademarks of their respective companies. Please see http://www.sap.com/trademark for additional trademark information and notices.

GERMAN

© 2020 SAP SE oder ein SAP-Konzernunternehmen. Alle Rechte vorbehalten. Weitergabe und Vervielfältigung dieser Publikation oder von Teilen daraus sind, zu welchem Zweck und in welcher Form auch immer, ohne die ausdrückliche schriftliche Genehmigung durch die SAP SE nicht gestattet.

SAP und andere in diesem Dokument erwähnte Produkte und Dienstleistungen von SAP sowie die dazugehörigen Logos sind Marken oder eingetragene Marken der SAP SE in Deutschland und anderen Ländern. Alle anderen Namen von Produkten und Dienstleistungen sind Marken der jeweiligen Firmen. Zusätzliche Informationen zur Marke und Vermerke finden Sie auf der Seite http://www.sap.de/trademark.

If you have questions regarding trademarks and/or logo usage, please contact trademarks@sap.com.

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