Customer Experience and Multichannel Marketing Solutions | SAP

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Treat marketing as a trusted source of business

Orchestrate personalized customer engagements across your organization with permissions and consent to drive revenue and growth.

Gain insight from a single view of your customers and deliver personalized experiences across the entire customer journey.

Consolidate all relevant, first-party customer data across the enterprise and build enriched customer profiles
Perform audience discovery, targeting, and segmentation accurately at high speeds with multichannel marketing solutions
Gain deeper insights with machine learning to identify the best audiences and experiences for individual customers

Deliver the experiences that customers expect by recognizing them during engagements and practicing consent-based marketing practices.

Identify and progressively enrich customer profiles, while building relationships
Ensure that all marketing engagements comply with consent and permissions for each individual customer
Gain a competitive advantage by being a good steward of your customers' data, while protecting your business

Gain visibility and control of the entire closed-loop marketing process, and make data-driven decisions to increase marketing ROI.

Understand the performance of all marketing activities in one single view
Gain insights into what is driving business growth and what is not
Measure the incremental impact of all marketing activities with machine learning analysis
Test and optimize your marketing strategy with predictive simulation

Empower marketers to successfully generate demand, increase lead conversions, and, ultimately, drive more sales.

Gain a holistic view of your contacts and accounts by capturing data across the entire enterprise
Identify and target customers with account-based marketing across touchpoints with timely and personalized engagements
Generate and nurture your high-quality leads from conversion all the way to revenue
Enable marketers to collaborate more effectively between internal teams, and close the gap between marketing and sales

Achieve your strategic goals with the right knowledge and experience.

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