SAP Emarsys Customer Engagement marketing dashboard

SAP Emarsys Customer Engagement

Happy customers are loyal customers. Reach customers where they are with real-time, personalised, and omnichannel customer engagement.
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What is SAP Emarsys Customer Engagement?

Our customer engagement platform can help you deliver personalised, real-time engagements at scale that increase retention and loyalty.

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Accelerate time to value, meet customers where they are with what they want, and produce measurable results with real-time, scalable personalisation using the SAP Emarsys Customer Engagement solution.

  • Capitalise on revenue opportunities by deploying integrated, personalised, and cross-channel campaigns quickly and at scale
  • Increase conversion rates by using AI-powered insights to understand customers and deliver relevant, real-time customer engagements
  • Grow your business by reaching millions of customers in the moments that matter with relationship-building interactions
  • Deliver predictable revenue with personalised B2B experiences at scale, from commerce web sites to sales interactions

SAP Emarsys Customer Engagement helps us meet our customers where they are with what they want. We can increase loyalty and retention by delivering personalised, real-time engagements at scale.

Gregoire Baret, Vice President, Digital Product and Experience, ALDO Group Inc.

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Key benefits

Unlock true personalisation

Enrich customer data and segments with AI to deliver relevant content and personalise offers to convert first-time buyers and drive repeat purchases.

Streamline omnichannel engagement

Execute customer engagement campaigns across multiple channels and deliver consistent, relevant messaging across e-mail, web, mobile, ads, and more.

Measure the impact of marketing

Empower teams with access to purpose-built reporting to determine the effectiveness of marketing campaigns, segments, and channels in achieving sales goals.

Key features

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Integrated customer engagement

By quickly deploying integrated, personalised cross-channel campaigns at scale without the need for custom development, you can reach customers fast and accelerate time to value.

Channel-agnostic, AI-powered personalisation

AI-powered insights can enrich your understanding of customers and help you create relevant, personalised engagements that improve customer lifetime value.

Real-time, scalable personalisation

By reaching customers in moments that matter with relationship-building interactions, you can produce measurable results that grow your business.

B2B account engagement

Deliver predictable, profitable revenue with personalised, marketing-led B2B experiences, from commerce web sites to sales interactions – at scale.

See how customers are succeeding with SAP Emarsys Customer Engagement

Personalisation powerhouse designed FOR marketers.

Brittany H., enterprise customer (more than 1,000 employees)

It’s really marketer-friendly and really easy to use if you’re a small team or even just an individual.

 Jonathan M., CRM Manager, Gibson Brands, Inc.

Omnichannel marketing made easy.

Janine Q., enterprise customer (more than 1,000 employees)

SAP Emarsys Customer Engagement is a powerful tool for those seeking to deliver personalised campaigns that drive results.

 Sophie L., enterprise customer (more than 1,000 employees)

Build a business case

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The omnichannel difference

Determine if and how omnichannel strategies are effectively deepening customer relationships to drive business growth.

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Five trends shaping the future of retail strategy

Explore trends influencing the future of retail strategy and execution and gain actionable insights you can use to meet these challenges head-on.

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How IT leaders can serve as change agents

Learn how to bring your customer-centric vision to life, turn actionable data into profitable personalisation, and build your tech stack for customer experience.

SAP Emarsys Customer Engagement is recognised with multiple awards

G2 positioned SAP Emarsys Customer Engagement as an industry leader across numerous digital marketing categories.

See what analysts are saying about SAP

SAP is a Leader in the 2023 Gartner® Magic Quadrant™ for Personalisation Engines

For a fifth consecutive year, we’re recognised in the Leaders Quadrant.*

SAP is a Leader in IDC MarketScape 2023

SAP is named a Leader in the IDC MarketScape: Worldwide Omni-Channel Marketing Platforms for B2C Enterprises 2023 Vendor Assessment.

385% ROI over three years

Discover how organisations who use SAP solutions are achieving higher channel adoption and greater productivity, while reducing IT cost and reliance.

Frequently asked questions

Customer lifetime value (CLTV) increases when a brand builds meaningful customer relationships and strengthens consumer loyalty. The SAP Emarsys Customer Engagement solution helps companies achieve this critical goal by delivering highly personalised omnichannel marketing engagements, which result in customers purchasing more often and spending more on goods and services.

 

Personalisation is key to increasing CLTV. Read this report to analyse personalisation engine vendors and find the right fit for your business.

SAP Emarsys Customer Engagement is the omnichannel customer engagement solution from the SAP Customer Experience portfolio. It empowers marketers to build, launch, and scale real-time, personalised omnichannel marketing campaigns that grow CLTV with intelligent omnichannel interactions. With SAP Emarsys Customer Engagement, marketers can:

  • Accelerate time to value
  • Deliver real-time, one-to-one personalisation
  • Engage with customers on almost any channel
  • Produce measurable business results

 

Watch this video to see SAP Emarsys Customer Engagement in action.

Yes. SAP Emarsys Customer Engagement has built-in marketing analytics tools that allow businesses to accurately measure marketing and commercial impact, make smarter data-driven decisions, and forecast campaign performance to drive the best outcomes.

 

Want to learn more about these marketing analytics tools? Read the solution brief.

Yes. SAP Emarsys Customer Engagement empowers marketers to deploy marketing automation across channels more easily, from single-channel campaigns to sophisticated personalised omnichannel journeys.

 

Want to discover how SAP Emarsys Customer Engagement helps deliver omnichannel experiences? Watch this video.

Yes. SAP has marketing solutions for B2C companies that span the back office to the front office and the lead-to-cash lifecycle.

SAP Emarsys Customer Engagement is the omnichannel customer engagement solution from SAP Customer Experience. This solution is purposely built to empower marketers to deliver personalised, cross-channel marketing campaigns and increase CLTV. Its core capabilities include:

  • Integrated data layers
  • Channel-agnostic personalisation engine
  • Marketing automation
  • Built-in intelligence, analytics, and reporting
  • More than 60 prebuilt strategies and tactics for different industries and verticals
  • Omnichannel applications and integrations
  • Integrated loyalty solutions

Learn more about B2C solutions from SAP Emarsys Customer Engagement.

Yes. SAP has marketing solutions for B2B companies that span the back office to the front office and the lead-to-cash lifecycle.

The account engagement option for SAP Emarsys Customer Engagement builds on the core omnichannel customer engagement solution and helps marketing support sales through:

  • A shared customer view across sales, marketing, commerce, and more
  • Omnichannel marketing automation
  • Collaborative and on-behalf marketing campaigns
  • Prebuilt B2B industry tactics
  • Accurate reporting of marketing campaign impact on revenue

Learn more about B2B solutions: SAP Emarsys Customer Engagement, account engagement option.

*Gartner, Critical Capabilities for Personalisation Engines, Ant Duffin, Joseph Enever, Alex De Fursac Gash, 6 Sept 2023

Gartner does not endorse any vendor, product or service depicted in its research publications and does not advise technology users to select only those vendors with the highest ratings or other designation. Gartner research publications consist of the opinions of Gartner’s Research & Advisory organisation and should not be construed as statements of fact. Gartner disclaims all warranties, expressed or implied, with respect to this research, including any warranties of merchantability or fitness for a particular purpose.

GARTNER is a registered trademark and service mark, and MAGIC QUADRANT and PEER INSIGHTS are trademarks and service marks, of Gartner, Inc. and/or its affiliates in the U.S. and internationally and are used herein with permission. All rights reserved.