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SAP Engagement Cloud, content composer

Generate copy and images for campaign content blocks.

Overview

cb-start

The feature is embedded directly into the campaign creation flow, letting marketers generate context-aware copy and images for individual content blocks without leaving the editor. The feature is embedded directly into the campaign creation flow, letting marketers generate context-aware copy and images for individual content blocks without leaving their workflow. It draws on product catalogue data, audience segment attributes, and reference campaigns to produce personalised, conversion-ready content at scale. Marketers can generate headlines, body copy, and CTAs in one action, regenerate individual elements independently, and create brand-consistent hero images using reference visuals and prompts. All generated content appears in a preview pane before being applied, keeping marketers in full control. Content can be edited, regenerated, or dismissed at any time.

Benefits

Launch campaigns faster without leaving your workflow
Personalize content at scale without leaving your workflow
Eliminate context-switching between tools without leaving your workflow

Details

Solution type

AI Feature

Compatibility

Works with

This product is compatible with or enhances the functionality of these SAP solutions but doesn't require them.

SAP Engagement Cloud

Plans and pricing

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titleSAP Engagement Cloud, content composer

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Details:
- AI Units are not required to use this AI offering in the underlying Cloud Service.
- You must have the base product in order to activate this solution.

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