SAP Innovation Awards 2024 - 4401 - El Araby
From Toshiba to SONY, ELARABY manufactures consumer electronics and appliances for 17+ international brand giants including the ELARABY designed Tornado, using state-of-the-art technologies.With 45,000+ employees dedicated to manufacturing excellence, delivering worldclass certified standards, and working in a family-like business environment, ELARABY’s mission – “success that leads to trust” – spearheads national developmental projects in education, healthcare, culture, and the environment. Pobierz dokument
From Toshiba to SONY, ELARABY manufactures consumer electronics and appliances for 17+ international brand giants including the ELARABY designed Tornado, using state-of-the-art technologies.With 45,000+ employees dedicated to manufacturing excellence, delivering worldclass certified standards, and working in a family-like business environment, ELARABY’s mission – “success that leads to trust” – spearheads national developmental projects in education, healthcare, culture, and the environment. PUBLIC
Entry Pitch Deck
ELARABY GROUP
Ihab Selim, Chief Information Officer, El Araby Group
Consumer Electronics & Appliances Manufacturing
Manufacturing Trust Worldwide with Digital
Transformation and Leading Egyptian Care
Entry Pitch Deck
ELARABY GROUP
Ihab Selim, Chief Information Officer, El Araby Group
Consumer Electronics & Appliances Manufacturing
Manufacturing Trust Worldwide with Digital
Transformation and Leading Egyptian Care
COMPANY NAME:
HEADQUARTERS:
INDUSTRY:
WEBSITE:
NUMBER OF EMPLOYEES:
Company Information
© 2023 SAP SE or an SAP affiliate company. All rights reserved | PUBLIC 2
ELARABY Group
Cairo, Egypt
Consumer Electronics & Appliances
Manufacturing
www.elarabygroup.com
45K+
Since 1964, El Araby grew from a single factory, family enterprise to a
manufacturing powerhouse. Based in Egypt, grossing EGP 35 billion in
2023, El Araby today serves 60+ countries across Africa, the Middle East,
and Europe.
Using state-of-the-art technologies, El Araby’s consumer electronics and
appliances portfolio includes products produced for 17+ international
brand giants – from Toshiba to SONY – and includes the El Araby
designed Tornado brand.
With 45,000+ employees dedicated to manufacturing excellence,
delivering worldclass certified standards, and working in a family-like
business environment, ELARABY’s mission – “success that leads to trust”
– also spearheads national developmental projects in education,
healthcare, culture, and the environment.
HEADQUARTERS:
INDUSTRY:
WEBSITE:
NUMBER OF EMPLOYEES:
Company Information
© 2023 SAP SE or an SAP affiliate company. All rights reserved | PUBLIC 2
ELARABY Group
Cairo, Egypt
Consumer Electronics & Appliances
Manufacturing
www.elarabygroup.com
45K+
Since 1964, El Araby grew from a single factory, family enterprise to a
manufacturing powerhouse. Based in Egypt, grossing EGP 35 billion in
2023, El Araby today serves 60+ countries across Africa, the Middle East,
and Europe.
Using state-of-the-art technologies, El Araby’s consumer electronics and
appliances portfolio includes products produced for 17+ international
brand giants – from Toshiba to SONY – and includes the El Araby
designed Tornado brand.
With 45,000+ employees dedicated to manufacturing excellence,
delivering worldclass certified standards, and working in a family-like
business environment, ELARABY’s mission – “success that leads to trust”
– also spearheads national developmental projects in education,
healthcare, culture, and the environment.
CHALLENGE: SOLUTION: OUTCOME:
Manufacturing Trust Worldwide with Digital Transformation
© 2023 SAP SE or an SAP affiliate company. All rights reserved | PUBLIC 3
Improvement in shipment event tracking
for domestic logistics
Faster plant maintenance planning and
scheduling
Improve shopfloor capacity and resources
utilization
100%
ELARABY Group
5X
Facing fierce competition from incoming international
manufacturers, El Araby needed to modernize outdated
business communication methods that included
exchanging paper spreadsheets and volumes of e-mails
with data from information silos across their complex
operations. With plans for expansion, El Araby realized
they needed to speed up decision-making by enabling
non-IT staff through digitized, real-time, dashboard data
views into production, warehouse inventory, ordering,
shipping, and many other functional areas. Additionally,
they needed to effectively manage supply chain (15K +
suppliers) costs, negotiations and delays impacting
production schedules.
Built on SAP S/4HANA, El Araby’s digital transformation
today leverages large data volumes in real-time from
materials, sales and distribution, customer service,
environment, health and safety, extended warehouse,
production planning and quality, project, plant
maintenance, fleet, automatic table maintenance, and
human capital management systems. Integrated with
SAP Business Network Global Track and Trace, SAP
Integrated Business Planning for Supply Chain (SAP
IBP), and SAP Analytics Cloud, the overall solution
drives smooth El Araby operations – from sourcing raw
materials, plant production to final product distribution –
by delivering accessible, transparent and accurate
planning capabilities from the cloud.
Today, El Araby and its industry partners, customers,
suppliers and employees are infinitely benefiting from
their digitized business-to-business connectivity powered
by SAP. With instant visibility into manufacturing
production, inventory, demand, operations, and their
supply chain, El Araby is enabled to make faster
decisions and respond more quickly to market changes.
By optimizing production planning and scheduling that
are critical, when demand fluctuations and seasonal
trends require agile and flexible production processes, El
Araby is reducing lead times, lowering inventory costs,
and improving overall supply chain efficiency.
7%
Manufacturing Trust Worldwide with Digital Transformation
© 2023 SAP SE or an SAP affiliate company. All rights reserved | PUBLIC 3
Improvement in shipment event tracking
for domestic logistics
Faster plant maintenance planning and
scheduling
Improve shopfloor capacity and resources
utilization
100%
ELARABY Group
5X
Facing fierce competition from incoming international
manufacturers, El Araby needed to modernize outdated
business communication methods that included
exchanging paper spreadsheets and volumes of e-mails
with data from information silos across their complex
operations. With plans for expansion, El Araby realized
they needed to speed up decision-making by enabling
non-IT staff through digitized, real-time, dashboard data
views into production, warehouse inventory, ordering,
shipping, and many other functional areas. Additionally,
they needed to effectively manage supply chain (15K +
suppliers) costs, negotiations and delays impacting
production schedules.
Built on SAP S/4HANA, El Araby’s digital transformation
today leverages large data volumes in real-time from
materials, sales and distribution, customer service,
environment, health and safety, extended warehouse,
production planning and quality, project, plant
maintenance, fleet, automatic table maintenance, and
human capital management systems. Integrated with
SAP Business Network Global Track and Trace, SAP
Integrated Business Planning for Supply Chain (SAP
IBP), and SAP Analytics Cloud, the overall solution
drives smooth El Araby operations – from sourcing raw
materials, plant production to final product distribution –
by delivering accessible, transparent and accurate
planning capabilities from the cloud.
Today, El Araby and its industry partners, customers,
suppliers and employees are infinitely benefiting from
their digitized business-to-business connectivity powered
by SAP. With instant visibility into manufacturing
production, inventory, demand, operations, and their
supply chain, El Araby is enabled to make faster
decisions and respond more quickly to market changes.
By optimizing production planning and scheduling that
are critical, when demand fluctuations and seasonal
trends require agile and flexible production processes, El
Araby is reducing lead times, lowering inventory costs,
and improving overall supply chain efficiency.
7%
© 2023 SAP SE or an SAP affiliate company. All rights reserved | PUBLIC 4
In 60 years of existence, El Araby has grown from
a small enterprise to one of the region’s largest
industrial and commercial corporations, but we
remain a family business with our customers’
needs at the heart of all our decisions. Working
closely with SAP to streamline processes ensures
unmatched products and services to our
customers.
Medhat Elaraby
Vice President El Araby Group
In 60 years of existence, El Araby has grown from
a small enterprise to one of the region’s largest
industrial and commercial corporations, but we
remain a family business with our customers’
needs at the heart of all our decisions. Working
closely with SAP to streamline processes ensures
unmatched products and services to our
customers.
Medhat Elaraby
Vice President El Araby Group
GLOBAL CHALLENGES BUSINESS CHALLENGES
Challenges and Objectives 1 of 2
© 2023 SAP SE or an SAP affiliate company. All rights reserved | PUBLIC 5
• Supply Chain Vulnerability: Manufacturing and electronics
sectors rely significantly on complex international supply
chains. Natural disasters, geopolitical unrest, and
unanticipated events disrupt production processes.
• Technical adaptation strain: The industry is characterized by
rapid technical improvements. Research and development
expenditures must be sustained to remain competitive; this
necessitates rapid technological adaptation.
• Intense global competition: Sustaining market share and
differentiation requires constant innovation to beat fierce
competition from established and new markets.
• Regulatory and security difficulties: Industry regulations
necessitate product certifications, safety requirements, and
environmental standards. The protection of intellectual property
is challenging, since counterfeiting, fraud and cyber risks are
on the rise.
International competition is fierce with new factories and plants
opening in Egypt.
Turkish, Chinese, German and other internationals are also
competing to manufacture well-known brands.
Adopting new, advanced technologies and driving advanced
international standards of excellence will continue to shape El
Araby’s market positioning during the coming years – especially as
technology, innovation and digital transformation are key players for
their success.
Challenges and Objectives 1 of 2
© 2023 SAP SE or an SAP affiliate company. All rights reserved | PUBLIC 5
• Supply Chain Vulnerability: Manufacturing and electronics
sectors rely significantly on complex international supply
chains. Natural disasters, geopolitical unrest, and
unanticipated events disrupt production processes.
• Technical adaptation strain: The industry is characterized by
rapid technical improvements. Research and development
expenditures must be sustained to remain competitive; this
necessitates rapid technological adaptation.
• Intense global competition: Sustaining market share and
differentiation requires constant innovation to beat fierce
competition from established and new markets.
• Regulatory and security difficulties: Industry regulations
necessitate product certifications, safety requirements, and
environmental standards. The protection of intellectual property
is challenging, since counterfeiting, fraud and cyber risks are
on the rise.
International competition is fierce with new factories and plants
opening in Egypt.
Turkish, Chinese, German and other internationals are also
competing to manufacture well-known brands.
Adopting new, advanced technologies and driving advanced
international standards of excellence will continue to shape El
Araby’s market positioning during the coming years – especially as
technology, innovation and digital transformation are key players for
their success.
PROJECT OBJECTIVES WHY SAP
Challenges and Objectives 2 of 2
© 2023 SAP SE or an SAP affiliate company. All rights reserved | PUBLIC 6
• The project's overall objective was to redesign outdated and
manual company processes to modern, manufacturing best
practices.
• Process improvements needed to include digitization,
automation, improved performance, flexibility, and user-friendly
features.
• Results of these improvements needed to optimize production,
R&D, finance planning, supply chain management, and supply
chain management.
• Additional objectives included giving staff streamlined data
access and easy-to-use reporting tools and promoting
additional innovation and future feature developments.
SAP is the known industry-leading innovator with a proven record
for helping organizations like El Araby to scale their complex
manufacturing operations and to excel through digital
transformation to the cloud.
Challenges and Objectives 2 of 2
© 2023 SAP SE or an SAP affiliate company. All rights reserved | PUBLIC 6
• The project's overall objective was to redesign outdated and
manual company processes to modern, manufacturing best
practices.
• Process improvements needed to include digitization,
automation, improved performance, flexibility, and user-friendly
features.
• Results of these improvements needed to optimize production,
R&D, finance planning, supply chain management, and supply
chain management.
• Additional objectives included giving staff streamlined data
access and easy-to-use reporting tools and promoting
additional innovation and future feature developments.
SAP is the known industry-leading innovator with a proven record
for helping organizations like El Araby to scale their complex
manufacturing operations and to excel through digital
transformation to the cloud.