- Marketing and Merchandising Insights
- Product Design and Development
- Master Data Management for Merchandising
- Omnichannel Merchandise and Assortment Planning
- Omnichannel Marketing
- Omnichannel Pricing and Promotions
Retail
Deliver game-changing experiences with insights into behavior and demand
Reach more customers and deliver new levels of relevance for the next-gen shopping experience with a connected, real-time intelligent enterprise.
Unlock new business value with digital technology
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Transform retail merchandise management
Connect your workforce, suppliers, consumers, and the IoT in real time to capture every opportunity and leverage digital transformation for increased business value.
Uncover unspoken consumer needs and drive personalized experiences and increased efficiencies across the retail value chain by connecting new technologies with integrated business solutions to create an intelligent enterprise.
Get the facts
80%
of the retailers in the Forbes Global 2000 are SAP customers.
Forbes
91%
year-over-year increase in retention rates among retailers with an omnichannel customer engagement management strategy.
Aberdeen Group
Find retail software tailored to your needs
Gain real-time customer and point-of-sale insights, reach shoppers across channels, and get the visibility to optimize everything from merchandising to the supply chain.
Transform your business faster with help from SAP Digital Business Services
Jump-start your SAP solutions and drive ROI by collaborating with industry experts, consultants, and support engineers to receive guidance, prescriptive best practices, and expertise – no matter where you are on your journey.
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Realize your business goals by simplifying and accelerating your digital transformation
In an era focused on continuous innovation and anticipating customer needs, it can be hard to turn your vision into reality. This is where SAP Digital Business Services can help. We’re part of SAP, so we know SAP software better than anyone else. With over 40 years of experience, we can help you reach your business transformation goals, and everything in between.
Transform your business with unparalleled service support enterprise-wide
SAP Digital Business Services connects business and IT to help you close the gap between your digital transformation strategy and execution. From designing and value discovery to accelerated innovation to productive usage for tangible business results, you can evolve your business by breaking new ground with a trusted adviser that knows SAP software best.
What are leading analysts saying about SAP?
See how retail companies are succeeding with SAP
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17% faster reporting with SAP HANA
Learn how COOP was able to control rapid data growth by consolidating customer data spread across disparate systems.
Higher customer satisfaction with SAP solutions
Discover how Maui Jim leveraged innovative functionality for its digital customer services and commerce strategy.
40x faster dunning run performance with SAP HANA
Find out how Zalando handles 10 times the financial transaction volume to remain Europe’s leading online fashion platform.
Embrace the future of retail with innovation
Get fresh perspectives from retail experts
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Ralf Kern
Global Vice President, Business Unit Retail
SAP
SAP
Embracing in-moment marketing
Learn how retailers are using in-moment marketing to deliver critical information at the exact moment a consumer is poised to make a spending decision.
Randy Evins
Senior Principal, Food and Drug, Retail
SAP
SAP
A new day at the grocery store
See why it’s essential for the grocery business to adapt to evolving customer needs by becoming a connected digital enterprise through digital transformation.
Matt Laukaitis
SVP and General Manager, SAP Retail
SAP
SAP
Technology is rewriting the rules of retail
Discover how some retailers are reaching new heights of brand loyalty and customer satisfaction by embracing technology at the heart of their business.
Communities and Events
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Customer Experience Innovation Forum
Join us in Dallas, TX, November 7-8, 2018, as inspiring individuals from retail, consumer products, and wholesale distribution companies share practical solutions and best practices for solving complex challenges for everything from demand to fulfillment.
Recap for SAPPHIRE NOW
Discover the retail announcements, sessions, and conversations from SAPPHIRE NOW, and learn how the Intelligent Enterprise has the potential to further change the retail industry.
Retail Community
Visit our vibrant community for learning, sharing, and collaborating across all things retail. Join the conversation on how SAP is innovating across the retail portfolio of products to address consumer trends and meet retailer needs.