- Marketing and Merchandising Data and Insights
- Merchandise and Assortment Planning
- Omnichannel Marketing
- Omnichannel Pricing and Promotions
Retail
Predict, anticipate, and deliver engaging shopper experiences in the moment
Grow your customer base and increase profits by moving to a single, real-time retail platform that can help you gain insights into customer behavior; anticipate demand; manage inventory; and deliver personalized, omnichannel offers and services – wherever your customers choose to engage.
Prepare to win in a digital world where technology is rewriting the rules of retail
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The retail business is changing and leading retailers are finding that they need to act in the moment to harness opportunities for profitable growth. Learn how you can run live and in the moment by taking control of your digital transformation and reimagining everything from business models to shopper engagement.
Get the facts
80%
of the retailers in the Forbes Global 2000 are SAP customers.
Forbes
91%
year-over-year increase in retention rates among retailers with an omnichannel customer engagement management strategy.
Aberdeen Group
Find retail software tailored to your needs
Harness real-time customer and point-of-sale (POS) insights, reach shoppers across any channel, and get the visibility you need to optimize everything from merchandising to your supply chain with retail management and omnichannel software from SAP.
Transform your business faster with help from SAP Digital Business Services
Jump-start your SAP solutions and drive ROI by collaborating with industry experts, consultants, and support engineers to receive guidance, prescriptive best practices, and expertise – no matter where you are on your journey.
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Realize your business goals by simplifying and accelerating your digital transformation
In an era focused on continuous innovation and anticipating customer needs, it can be hard to turn your vision into reality. This is where SAP Digital Business Services can help. We’re part of SAP, so we know SAP software better than anyone else. With over 40 years of experience, we can help you reach your business transformation goals, and everything in between.
Transform your business with unparalleled service support enterprise-wide
SAP Digital Business Services connects business and IT to help you close the gap between your digital transformation strategy and execution. From designing and value discovery to accelerated innovation to productive usage for tangible business results, you can evolve your business by breaking new ground with a trusted adviser that knows SAP software best.
What are leading analysts saying about SAP?
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SAP takes the lead in supply chain execution and fulfillment
In an IDC MarketScape study of seven key vendors with a robust suite of supply chain execution and fulfillment applications and the capability to provide an integrated approach to supply chain execution and fulfillment, SAP is named the leader.
See how retail companies are succeeding with SAP
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20% fewer steps in order processing with SAP HANA
Hear how Lidl uses a sustainable, stable platform to optimize end-to-end processes and develop innovative ways to serve customers.
20x faster campaigns with SAP Hybris Marketing
See how Home Shopping Europe GmbH (HSE24) runs more focused campaigns by enabling marketers to quickly analyze customer data.
40x faster dunning run performance with SAP HANA
Find out how Zalando handles 10 times the financial transaction volume to remain Europe’s leading online fashion platform.
Get fresh perspectives from retail experts
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Jenn Vande Zande
Assistant Editor
SAP Hybris
SAP Hybris
Grocery shopping in the digital age
Discover how grocery shopping is changing rapidly in the digital age, and how you can gain or lose customers with your online experience.
Megan Ray Nichols
Freelance Science Writer
How the Internet of Things (IoT) is poised to change retail
The IoT is causing positive disruption in retail. See how IoT-related technologies may be utilized to boost both in-store and online retail transactions.
Bryan Pearson
President
LoyaltyOne
LoyaltyOne
Seven under-the-radar retail trends for 2017
Find out why retailers who are prepared for the hidden trends in retail are poised to succeed in 2017 – and how you can get ready for them.
Communities and Events
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Retail Community
Visit our vibrant community for learning, sharing, and collaborating across all things retail. Join the conversation on how SAP is innovating across the retail portfolio of products to address consumer trends and meet retailer needs.
SAP Future of Food Forum
Join experts from food retail, consumer products, and SAP to explore the future of food through innovations in the mobile customer experience, food personalization, sustainable food chain management, omnichannel commerce, and more.
Manage your retail business enterprise-wide
From human resources to finance and analytics, we have the right solutions to run your retail business better, faster, and simpler enterprise-wide. Explore our comprehensive solutions for all business processes across all industries to find the solutions you need to build a connected business and enable continuous growth.