Retail
Meeting new challenges in retail
Reimagine your retail operations and create exceptional customer experiences with SAP Business Suite.
Our retail solutions can help you:
Provide customer-centric assortments and omnichannel merchandising
Personalize experiences with value-added services
Create transparent and agile digital supply chains
Deliver faster with smart logistics to fulfill from anywhere, anytime
Reimagine stores to blend digital and physical shopping
Customer-centric merchandising
Manage financial, merchandising, supply chain, and store operations with embedded insights and automation.
Transparent and agile supply networks
Predict demand and match procurement, inventory, transportation, and logistics decisions to drive profitability and loyalty.
Sell and fulfill—anywhere, anytime
Increase loyalty and profits with personalized offers, smart order sourcing, and seamless experiences across channels.
Explore how SAP can help your retail business run better
Connect your entire retail business—from planning to operations, sourcing to buying, supply to delivery, marketing to service, and sales to fulfillment.
Merchandise management
Connect retail processes across the value chain to increase efficiency and improve shopper value.
Automate assortments and sync data with suppliers
Keep pricing and promotions consistent across channels
Monitor store performance with dashboards and live business insights
Enable click-and-collect with reliable store fulfillment
Boost customer service with real-time inventory, product look ups, and RFID
SAP application
Customer and transaction insights
Unify customer purchase history and demand to improve omnichannel order management and power your planning applications.
SAP application
Sales transfer and audit
Gain insights into product sales and align inventory levels to demand with reliable, accurate sales and inventory data.
SAP application
Fashion management
Built-in style-color-size logic to manage your fashion business, from manufacturing to wholesale and retail.
Give your team the tools to shape the future
Put AI, data, and applications to work for your retail business with comprehensive packages of SAP solutions tailored to your team’s needs—and ready to extend as you grow.
Analysts
Four Strategic Snapshots. One Unified Vision.
Get a closer look at how emerging retailers, grocers, fashion brands, and specialty players are rewriting the rules of growth.
Redefining Stores: Seamless Experience for Omnichannel Success
Watch experts from Incisiv and SAP as they reveal how leading retailers are reimagining stores, unlocking data, and scaling service with AI and agility.
Thriving with technology and innovation
In this Oxford Economics report, learn why AI and the cloud are crucial for future success in retail.
SAP Business Suite Webinar Series
See how AI-enabled ERP with Business Suite helps consumer and retail industry CIOs empower their business with AI, data, and applications.
Resources
WEBCAST AND E-BOOK
Customer webinar series: AI-infused retail
Learn from retail experts on topics such as AI in merchandising, omnichannel, supply chain, and sustainability.
REPORT
Retail Trends Report
Learn how retailers are working to bring out their best as consumer demands and innovations are quickly transforming.
EBOOK
Drive growth this holiday season
Discover key trends shaping the 2025 holiday retail landscape and learn how businesses can drive loyalty, efficiency, and profitable growth this season.
NEWS
SAP news about the retail industry
Get an overview of the latest trends and challenges impacting businesses as the retail industry evolves.
Get started
Contact us to get started today
SAP for retail offers core applications, data, and AI—delivering an end-to-end, integrated suite that helps retailers manage everything from inventory and supply chain to customer experience and financials.
Learn more about how SAP Business Suite can help you
Want to learn more, explore comprehensive SAP Business Suite packages tailored to your business and easily extended with modular add-ons.
Explore our retail innovations
See product road maps, new solutions, and planned innovations for retail.