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Retail

Reach more customers and deliver individualized experiences your customers can trust by becoming an intelligent enterprise with retail solutions from SAP.

By 2020, your customers will manage 85% of their relationships online

SAP provides an integrated suite of applications, intelligent technologies, and a digital platform for retailers to pursue innovative business models and deliver relevant personalized customer experiences anywhere, anytime.


Omnichannel Marketing

  • Single Customer View
  • Consent-Based Marketing
  • Marketing Execution

Customer Centric Merchandising

  • Master Data Management for Merchandising
  • Merchandise and Assortment Planning
  • Merchandising Intelligence
  • Product Design and Development
  • Pricing and Promotions

Procurement Excellence

  • Indirect Buying
  • Invoice and Payables Management
  • Merchandise Buying
  • Private Label Management
  • Sourcing and Contract Management
  • Supplier Management

Digital Supply Chain

  • Forecasting, Allocation, and Replenishment
  • Omnichannel Inventory and Order Response
  • Track & Trace and Logistics Networks
  • Transportation Management
  • Warehouse Management
  • Yard Logistics

Omnichannel Customer Experience

  • Commerce Management and Personalization
  • Customer Service
  • Omnichannel Sales Order Management
  • Retail Store Management
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Unlock new business value with digital technology

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Transform retail merchandise management

Connect your workforce, suppliers, consumers, and the IoT in real time to capture every opportunity and leverage digital transformation for increased business value.

Uncover unspoken consumer needs and drive personalized experiences and increased efficiencies across the retail value chain by connecting new technologies with integrated business solutions to create an intelligent enterprise. 

Get the facts

80%
of the retailers in the Forbes Global 2000 are SAP customers.

Forbes

91%
year-over-year increase in retention rates among retailers with an omnichannel customer engagement management strategy.

Aberdeen Group

See how retail companies are succeeding with SAP

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17% faster reporting with SAP HANA

Learn how COOP was able to control rapid data growth by consolidating customer data spread across disparate systems.

Higher customer satisfaction with SAP solutions

Discover how Maui Jim leveraged innovative functionality for its digital customer services and commerce strategy. 

40x faster dunning run performance with SAP HANA

Find out how Zalando handles 10 times the financial transaction volume to remain Europe’s leading online fashion platform.

SAP Road Map for Retail

Explore how our current, upcoming, and planned innovations help retailers become immersed in consumer lives through trusted experiences, delivered profitably and at scale.


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Current release highlights

  • Consistent pricing and offers seamlessly delivered across touchpoints as a global cloud service
  • Transactional data in the cloud for digital customer receipts, retail analytics, and supplier data exchange 
  • RFID-enabled stock transfer for store managers
  • Machine learning-supported assortment and option planning and product master data enrichment
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Upcoming innovations

  • Headless commerce cloud with microservices extension factory
  • Promotion-driven store allocation and automated store replenishment with cost-optimal ordering
  • Improved demand forecast and assortment planning with real-world data
  • Logistics business networks for partner collaboration, scheduling, and visibility
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Future plans

  • Leverage automation, embedded intelligence, and cloud scalability across all retail processes
  • Optimize order fulfilment with networked-distributed order orchestration
  • Integrate retail planning applications in the cloud
  • Embed experience feedback into brand, product, customer experience, and workforce management 

Find retail software tailored to your needs

Gain real-time customer and point-of-sale insights, reach shoppers across channels, and get the visibility to optimize everything from merchandising to the supply chain.
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SAP S/4HANA Retail for merchandise management and SAP Customer Activity Repository

SAP S/4HANA Retail for merchandise management

SAP Customer Activity Repository

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SAP S/4HANA Retail for merchandise management

Meet the demands of a digital economy and omnichannel retail with support for all core retail processes. Gain insights into operational retail data and provide users with contextual, real-time information and a simple user interface to make faster decisions and deliver a better consumer experience.

SAP Customer Activity Repository

Improve demand forecasting and maximize promotion and assortment effectiveness with the SAP Customer Activity Repository application. This unified data repository collects multichannel customer and point-of-sale data in real time, prepares it for analysis, and makes it ready for consumption by other applications. 

Jump-start your transition to an intelligent enterprise

Accelerate implementation time, reduce risks, and get ready for your digital journey with the SAP Model Company service for Core Retail.
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Image of a building representing SAP Model Company services

SAP Model Company for Core Retail

Become a digital leader in the retail industry with a prepackaged, ready to use service that delivers predefined end-to-end business processes, test cases, configuration guidelines, and project accelerators for your industry.

What are leading analysts saying about SAP?

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SAP is one of the powerhouses driving next-gen retail

Give your customers the e-commerce experience they crave – before they visit your brick-and-mortar location to see products in person. Make your shop a multifaceted tool that can help build brand loyalty.

Embrace the future of retail with innovation

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Leverage digital innovation road maps and use cases

Explore innovation-led digital road maps and use cases for delivering omni-experience customer engagement, digital supply chain optimization, and experiential retail.

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Use the Internet of Things to build better relationships with your customers

Find out how new Internet of Things (IoT) technology can help you deliver the intimacy and immediacy that consumers demand. Watch the video, and then download the IDC whitepaper for more information. 

Get fresh perspectives from retail experts

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Ralf Kern
Global Vice President, Business Unit Retail
SAP

Embracing in-moment marketing

Learn how retailers are using in-moment marketing to deliver critical information at the exact moment a consumer is poised to make a spending decision.

Photo of Randy Evins, who writes about the need for grocers to make the digital transformation
Randy Evins
Senior Principal, Food and Drug, Retail
SAP

A new day at the grocery store

See why it’s essential for the grocery business to adapt to evolving customer needs by becoming a connected digital enterprise through digital transformation.

Matt Laukaitis
SVP and General Manager, SAP Retail
SAP

Technology is rewriting the rules of retail

Discover how some retailers are reaching new heights of brand loyalty and customer satisfaction by embracing technology at the heart of their business. 

Communities and Events

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Customer Industries Forum

Join us in Phoenix, AZ, October 2-3, 2019, as inspiring individuals from retail, consumer products, and wholesale distribution companies share practical solutions and best practices for solving complex challenges for everything from demand to fulfillment.

Recap for SAPPHIRE NOW

Discover the retail announcements, sessions, and conversations from SAPPHIRE NOW, and learn how the Intelligent Enterprise has the potential to further change the retail industry.

Retail Community

Visit our vibrant community for learning, sharing, and collaborating across all things retail. Join the conversation on how SAP is innovating across the retail portfolio of products to address consumer trends and meet retailer needs.

Manage your retail business enterprise-wide

Explore our comprehensive solutions for all business processes across all industries to find the solutions you need to build a connected business.
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Human Resources

Simplify HR processes and engage your workforce to drive better business results, empower your workforce, and develop your talent.

Finance

Bring together financial processes with automated, real-time analytics, and translate them into forward-looking business insight across the entire organization.

Analytics

Take advantage of in-depth data analysis, predictions, and processing of complex events, and combine data from a variety of sources into one, integrated platform.

Cloud and Data Platforms

Leverage business applications that use the latest technology advancements – including the SAP HANA platform, cloud, mobile, and more.

Internet of Things (IoT)

Deploy high-velocity, intelligent edge IoT applications using business and technology services.

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