Unified commerce
Capture AI‑driven discovery and convert it through AI‑powered execution
Apply AI across experience, execution, and optimization
Discovery creates interest, but outcomes create advantage. Earn trust and loyalty by using AI to deliver accurate experiences, reliable execution, and continuous optimization.
Build trust at the point of purchase
Deliver accurate product information, availability, pricing, and delivery promises at the moment of purchase using AI to help buyers transact with confidence.
Earn loyalty by delivering what was promised
Turn confirmed orders into repeat business through accurate and on-time fulfillment. AI‑enabled execution ensures customers receive exactly what they ordered, when they expect it.
Optimize every order for profitable growth
Improve margins by optimizing inventory, fulfillment, and returns. AI learns from real transaction outcomes to reduce cost to serve while scaling profitable demand.
Explore commerce assistants
Orchestrate experience, execution, and optimization across the commerce journey. Act faster, operate smarter, and deliver better outcomes at scale.
Merchandising Assistant
Continuously evaluate and optimize product content across agentic search, SEO, and storefront experiences with AI that improves over time. Empower merchandising teams to anticipate demand, maximize discovery, and drive conversion at scale.
Shopping Assistant
Convert shopper intent into transactions. Personalized from discovery through checkout, the experience adapts in real time to present the right products, pricing, and promotions, driving conversion and revenue outcomes.
Order Management Assistant
Surface insights, anticipate issues, and guide action using AI across the order lifecycle. The assistant uses multiple AI‑powered agents to help teams reduce manual effort and respond proactively across complex order scenarios.
Explore commerce capabilities
Support B2B and B2C models for any sizeor industry with a commerce portfoliobuilt for SAP ERP customers and nativelyconnected to enterprise processes.
AI‑enabled personalization
Deliver personalized storefront experiences using AI and enterprise data to adapt discovery, offers, and journeys in real time.
Unified product data
Manage rich, consistent product content across channels to create outcomes across agentic search, SEO, and storefronts.
Omnichannel experiences
Provide consistent pricing, availability, and promotions across touchpoints so customers get the same experience wherever they buy.
Composable storefronts
Build flexible, scalable storefronts that integrate with enterprise systems, adapting to new channels and customer needs quickly.
Commerce built for SAP Cloud ERP
Unify transactions and self‑service across every channel. Launch faster, lower TCO, and extend your ERP with commerce designed for growing organizations.
See how customers are succeeding with SAP Commerce
Building a scalable B2B e-commerce platform
By migrating from on premises to SAP Commerce Cloud, Airbus built a stronger B2B e-commerce foundation and achieved a 30% conversion rate.
Transforming digital fashion experiences
A leading fashion retailer, New Look modernized digital shopping to improve reliability and achieve GBP 4 million in operational savings.
Managing every experience with single commerce platform
Learn how Universal Destinations & Experiences is transforming its theme parks to create seamless and unforgettable experiences.
Building a flexible and scalable digital presence
Learn why Christ Juwelier chose SAP Commerce Cloud to achieve 99.9% uptime while shipping 60,000+ holiday orders from store to customer.
See what analysts are saying about SAP
2025 Gartner® Magic Quadrant™ for Digital Commerce
SAP is honored to be the only vendor to be named a Leader 11 times since 2014.*
IHL Group: 2025 The Order Management Market
Explore key OMS trends shaping commerce in 2025, and why SAP is recognized as a leader in AI‑driven, enterprise order management.
Resources
Using AI as a Driver to Transform the Organization
SAP partnered with MasterB2B to present the Profitability Imperative Initiative, a four part series exploring how B2B companies can drive profit improvements in marketing, data & analytics, and customer experience. In this report, we'll focus on AI, what is top of mind for executives, and practical AI use cases.
2025 State of B2B eCommerce Report
This annual research report from MasterB2B reveals fresh insights from executives on AI disruption, search and personalization challenges, and the growing urgency to prioritize smarter investments.
Marketplace Seller Trends Report 2026
This report provides insights into how organizations are approaching marketplace adoption, tackling operational challenges, and setting goals for growth. It highlights the importance of automation and AI with order management, emphasizing the need for brands to focus on these areas to stay ahead in the fast-growing segment.
SAP Order Management Services: Empower retailers to deliver on customer promises
Discover a better way to manage orders, inventory, fulfillment, and customer interactions across channels with AI — so you can build lasting loyalty.
Launch a B2B customer portal in weeks: Give B2B buyers instant, 24x7 access to orders and invoices
Explore how SAP B2B Self-Service Portal digitalizes important post-purchase processes and provides self-service that supports customers and empowers employees.
Arauco - Delivering customer self-service with a B2B portal from SAP
Arauco turned to SAP to help build regional B2B portals across all markets to allow customers to track orders, check invoices, get up-to-date and region-specific product information 24/7.
B2B Buyer Loyalty Index 2025: Reimagining Buyer Relationships to Unlock Loyalty-Led Growth
Explore key insights in B2B buyer loyalty based on feedback from 3,000+ enterprise technology decision-makers across five global markets in diverse senior roles. Learn how companies can build trust and drive loyalty-led growth by connecting data, personalizing interactions, and aligning customer experience with core operations.
Customer Loyalty Index 2025: Turn Customer Engagement into Lasting Loyalty
Discover key insights from the fifth edition of the Customer Loyalty Index 2025, based on feedback from 10,000 global consumers. Learn why True Loyalty is fading and how brands can win with emotional engagement and AI-powered personalization.