What is Gigya?
What is Gigya?
Gigya, a market leader in customer identity and access management (CIAM), was acquired by SAP in 2017. Gigya’s technology offered capabilities to consumers across channels and touchpoints, built rich intelligent profiles, and created a consent-based approach to personalisation across sales, service, and marketing.
SAP acquired Gigya in 2017
Gigya’s software capabilities have been integrated into customer data solutions from SAP. This portfolio helps businesses grow revenue by delivering trusted, personalised customer experiences at scale.
Deliver trusted, personalised digital experiences at scale
Customer data solutions from SAP help power trusted, personalised experiences that drive loyalty and revenue. Such outcomes make marketing campaigns more effective, improve the sales experience, and drive more personalised commerce and customer service interactions – all while building customer trust.
SAP Customer Identity and Access Management
Gain new and loyal customers by connecting users to your brand through secure identification, consistent engagement, and delivery of relevant experiences.
SAP Enterprise Consent and Preference Management
Turn customer consent and privacy into a market advantage with secure data governance, while building trust and protecting your business.
SAP Customer Data Platform
Unify data sources, respect data privacy, and activate rich insights in real time to exceed customer expectations across all types of engagements.
Support Resources
Documentation for SAP Customer Data Cloud
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SAP Community
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