Featured upcoming webinars
Register for an upcoming session and learn from leaders and innovators in CX.
November 19, 2026
From Strategy to Results: Mastering AI-Driven Sales Performance with SAP
Join us as we explore how Joule-based assistants and agents help sales teams turn planning into intelligent execution and stronger revenue outcomes.
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CX and CRM videos
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The Customer Experience Leaders' AI Playbook: The Secrets to Your Success
See SAP and Oxford Economics experts discuss how CX leaders scale AI effectively.
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SAP CX + ERP: The Secret to 726% ROI
Hear from Carhartt and SAP experts as they share how AI‑enhanced insights accelerated time-to-value and reduced operational costs.
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Bridging the CX Gap: Is Your Customer Experience Ready for Al?
Explore how a unified data strategy enables meaningful, AI-supported customer experiences.
Learn about Autonomous CX
Harmonize your CRM and CX with a single autonomous system—where AI acts on the full truth of your business to power every customer experience.
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Commerce videos
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2026 Trends in B2B Commerce: From AI Ambition to Impact
Explore the latest research into B2B commerce trends and learn from experts at SAP and Daimler Truck North America on what these insights mean for leaders planning their next moves.
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Agentic B2B Commerce: Finding the Fast Track to Profitable Growth
Learn how agentic AI is reshaping B2B as experts from SAP and Ericsson give guidance on how to move past the hype and drive value with AI.
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The Profitability Imperative: Drive Profitable Growth With Practical Solutions
See how B2B companies are applying practical solutions to spur profit improvements in marketing, data and analytics, and customer experience.
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AI in E-Commerce: New Research Insights for Digital Leaders
Get the latest insights into integrating AI with your e-commerce operations from experts at Harvard Business Review Analytic Services, Coveo, and SAP.
Explore Autonomous Unified Commerce
Learn how AI, connected business processes, and trusted business data help create value across every stage of the commerce lifecycle.
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Sales videos
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2026 SAP Sales and Service Innovation Spotlight
Discover the latest innovations and strategic roadmaps for SAP Sales and Service Cloud and see how agentic AI is elevating sales and service.
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Transforming B2B sales: How to Supercharge Your Core Capabilities
Explore new ways to access data, see real‑world examples, and use AI to lead the shift in B2B selling.
Drive revenue with connected, AI-enhanced sales experiences
Learn how AI drives the entire lead-to-cash journey, improving efficiency, enhancing outcomes, and helping sellers to adapt to every buyer’s needs.
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Marketing videos
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Who Really Owns Customer Engagement
See scenario-driven demos showcasing low, moderate, and high engagement maturity and practical applications of how AI helps marketers execute at scale.
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When AI Runs the Front Office: Five Hidden ERP Signals of B2C Engagement
Discover how SAP Customer Experience helps B2C brands connect operational ERP signals with customer data to deliver more relevant, real-time engagement.
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The Future of Loyalty: Insights Shaping the Next Era of Customer Connections
Learn how to drive growth as loyalty declines by rethinking tactics, supercharging programs, and exploring SAP Customer Loyalty Management.
Turn fragmented customer journeys into an autonomous growth engine
Learn how to build more meaningful connections by harmonizing customer insights with agentic AI workflows to foster loyalty and drive growth.
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Services and support videos
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Success Unleashed: Be Future-Ready with SAP Services and Support
Get key insights into the renewed SAP Services and Support engagement model, designed to help maximize the value of SAP Customer Experience solutions.
Orchestrate success with confidence, continuity, and the latest innovations
Discover the success plans and services that can deliver the outcomes your business needs to build a foundation for the future of CX.
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