FineField: Revolutionizing harvesting for blueberry growers worldwide on a scalable cloud foundation
Discover how FineField, manufacturer of machinery for blueberry harvesting, gained better control and visibility across its operations and improved traceability with a move to SAP Cloud ERP. Ladda ner dokumentetINTERNAL – SAP Only (delete if public)
FineField: Revolutionizing harvesting
for blueberry growers worldwide on
a scalable cloud foundation
FineField B.V. delivers the benefits of modern technology to the blueberry sector.
The company offers specialized equipment that automates the harvesting process,
reducing fruit bruising, minimizing ground loss, and improving overall efficiency and
productivity in blueberry cultivation.
With a focus on innovation, sustainability, and premium-quality harvesting technology,
FineField’s operations quickly expanded. But the company’s lack of integrated
systems for finance, sales, purchasing, service, production, and quality control were no
match for its strong growth and increasing complexity in global operations. To innovate
its operations and support an IoT-based predictive maintenance model for scalable
customer service, FineField sought an advanced solution in the cloud.
Featured partner
FineField: Revolutionizing harvesting
for blueberry growers worldwide on
a scalable cloud foundation
FineField B.V. delivers the benefits of modern technology to the blueberry sector.
The company offers specialized equipment that automates the harvesting process,
reducing fruit bruising, minimizing ground loss, and improving overall efficiency and
productivity in blueberry cultivation.
With a focus on innovation, sustainability, and premium-quality harvesting technology,
FineField’s operations quickly expanded. But the company’s lack of integrated
systems for finance, sales, purchasing, service, production, and quality control were no
match for its strong growth and increasing complexity in global operations. To innovate
its operations and support an IoT-based predictive maintenance model for scalable
customer service, FineField sought an advanced solution in the cloud.
Featured partner
INTERNAL – SAP Only (delete if public)
“Since implementing SAP Cloud ERP, we’ve increased
control and visibility across our operations from stock
levels to sales performance and spare parts traceability,
with the physical location of a spare part serialized. By
streamlining our processes, we can make better data-
driven decisions and minimize equipment downtime
during the short harvesting period.”
Marcel Beelen, General Manager, FineField B.V.
FineField B.V.
Melderslo, The Netherlands
www.finefield.nl
Industry
Agribusiness
Employees
<20
Revenue
~€4 million
Products and services
Soft fruit harvesting
equipment
Featured solutions
SAP Cloud ERP,
SAP Integration Suite,
SAP BTP, and SAP Ariba
Invoicing
100%
Visibility of stock levels,
improving the speed of
service
360-degree
Status of each order
tracked to delivery,
including expected
delivery date
Before: Challenges and opportunities
• Disconnected tools and manual processes, creating inefficiencies and limiting visibility and control
over complex global operations, including parts distributed worldwide
• Limited agility to manage growth, leading to slower response times and heightening risk of errors
Why SAP and Scheer Netherlands
• Rapid deployment of SAP Cloud ERP capabilities, streamlining operations, finance, inventory, and
production processes
• Use of SAP Integration Suite, part of SAP Business Technology Platform (SAP BTP), for integrations of
IoT data from robots, and the SAP Ariba Invoicing solution to ease the purchase order workflow
• Flexibility to implement customer pay-per-use business models, with usage-based automatic
invoicing
• Scheer’s proven expertise in implementing SAP Cloud ERP
After: Value-driven results
• Enabled greater visibility and operational control worldwide, including real-time insights into stock
levels, both in-house and at various external locations
• Integrated assembly and purchasing processes, streamlining purchase orders with suppliers
• Automated advanced intercompany sales and stock-transfer processes
• Improved parts traceability, with the physical location of each spare part serialized
• Heightened efficiency in managing parts, assembly, and service operations globally, gaining insight
into service costs by type and by machine across planned maintenance, service calls, and warranties
Harvesting soft fruit more efficiently and gaining global control with
streamlined operational processes using SAP Cloud ERP
Featured partner
100308enUS (25/11) © 2025 SAP SE or an SAP affiliate company. sap.com/terms-of-use
“Since implementing SAP Cloud ERP, we’ve increased
control and visibility across our operations from stock
levels to sales performance and spare parts traceability,
with the physical location of a spare part serialized. By
streamlining our processes, we can make better data-
driven decisions and minimize equipment downtime
during the short harvesting period.”
Marcel Beelen, General Manager, FineField B.V.
FineField B.V.
Melderslo, The Netherlands
www.finefield.nl
Industry
Agribusiness
Employees
<20
Revenue
~€4 million
Products and services
Soft fruit harvesting
equipment
Featured solutions
SAP Cloud ERP,
SAP Integration Suite,
SAP BTP, and SAP Ariba
Invoicing
100%
Visibility of stock levels,
improving the speed of
service
360-degree
Status of each order
tracked to delivery,
including expected
delivery date
Before: Challenges and opportunities
• Disconnected tools and manual processes, creating inefficiencies and limiting visibility and control
over complex global operations, including parts distributed worldwide
• Limited agility to manage growth, leading to slower response times and heightening risk of errors
Why SAP and Scheer Netherlands
• Rapid deployment of SAP Cloud ERP capabilities, streamlining operations, finance, inventory, and
production processes
• Use of SAP Integration Suite, part of SAP Business Technology Platform (SAP BTP), for integrations of
IoT data from robots, and the SAP Ariba Invoicing solution to ease the purchase order workflow
• Flexibility to implement customer pay-per-use business models, with usage-based automatic
invoicing
• Scheer’s proven expertise in implementing SAP Cloud ERP
After: Value-driven results
• Enabled greater visibility and operational control worldwide, including real-time insights into stock
levels, both in-house and at various external locations
• Integrated assembly and purchasing processes, streamlining purchase orders with suppliers
• Automated advanced intercompany sales and stock-transfer processes
• Improved parts traceability, with the physical location of each spare part serialized
• Heightened efficiency in managing parts, assembly, and service operations globally, gaining insight
into service costs by type and by machine across planned maintenance, service calls, and warranties
Harvesting soft fruit more efficiently and gaining global control with
streamlined operational processes using SAP Cloud ERP
Featured partner
100308enUS (25/11) © 2025 SAP SE or an SAP affiliate company. sap.com/terms-of-use