CRM and CX solutions
Intelligent CX and CRM technologies powered by 50 years of industry expertise
Industry-tailored to meet critical business needs, intelligent CX supports end-to-end processes to help you get the most from your SAP software.
E-commerce
Seize market opportunities and drive profitable growth by delivering innovative and engaging e-commerce experiences. Our solutions help you quickly launch new business models and adapt to change in an agile way.
Customer data
Crush revenue and growth targets with customer identity and access management, data privacy, and data management solutions that give you in-depth customer insights while reducing compliance risks.
Marketing
Automate campaigns and execute on a global scale. Customer engagement solutions from SAP help you identify target audiences, deliver personalized omnichannel experiences, and measure your results.
Customer service
Deliver on your brand promise and offer outstanding service across the customer journey. By connecting business-wide service operations, you can accelerate issue resolution and improve customer satisfaction.
Sales automation
Empower sales teams to engage effectively with your customers. Our sales automation software streamlines and automates sales processes so that salespeople can focus on building lasting customer relationships.
Artificial intelligence
Give your sales, service, and e-commerce teams access to AI as they complete daily tasks, providing valuable customer insights and helping them work more efficiently.
Customer Experience Webcast
Bye-bye boring: IDC data shows a path for CX to stand out in a sea of sameness.
See how customers are succeeding with SAP Customer Experience solutions
41% lower cost to serve
See how water heater firm Rheem Australia uses a single source of truth to manage customer interactions, from manufacturing to after-sales support.
52 systems consolidated
Discover how FC Bayern innovated to shape the clubs’ success and inspire and engage fans worldwide.
~1,000 daily logins to a mobile app
Discover how Toyota Motor Philippines digitalized its sales and service channels to support a smooth customer experience.
500% expansion in the user base
Find out how positioning systems company Topcon is serving customers better with access to real-time operational data across the enterprise.
Artificial intelligence
AI for customer experience management
Relevant, reliable, and responsible AI is built into our CX solutions – helping you predict, manage, and understand your customers to build relationships that last.
Latest innovations
Generative AI for better customer experiences
Unleash the power of generative AI across your SAP Customer Experience solutions with SAP CX AI Toolkit.
Improved service with contextual customer data
Provide agents with a comprehensive 360-degree customer view with an assisted service module in SAP Commerce Cloud solutions.
Predefined configurations for fast deployment
Deploy best-practice functionality for enhanced insights and understanding with a retail industry accelerator from SAP Customer Data Platform.
Transform your business with intelligent CX
How SAP is redefining intelligence for CX
Put your customer at the center of your business with connected customer data and AI-fueled insights to improve loyalty and drive profitable growth.
Three keys to a successful customer experience
See how IDC's survey of 1,000 business leaders unveils a dynamic CX landscape and explore the technology, data insights, and business processes driving exceptional customer experiences.
How IT leaders can serve as change agents
Learn how to bring your customer-centric vision to life, turn actionable data into profitable personalization, and build your tech stack for customer experience.
Resources
Trends shaping CX in 2024
Learn about the role of technology leaders in the future of CX and explore trends that are helping businesses meet the digital expectations of modern consumers.
Top B2B commerce insights for tech innovators
Shed light on top trends from commerce experts that can help pave the way towards a profitable, sustainable, and resilient future.
Trends that innovative tech leaders need to know
Discover how to exceed customer expectations and successfully position customer service as a central pillar of intelligent customer experience.
Five trends shaping the future of retail strategy
Explore trends influencing the future of retail strategy and execution and gain actionable insights you can use to meet these challenges head-on.
See what analysts are saying about SAP
SAP is a Leader in IDC MarketScape 2023
See how SAP is named a Leader in the IDC MarketScape: Worldwide Omni-Channel Marketing Platforms for B2C Enterprises 2023 Vendor Assessment.
SAP is named a Leader
Discover why SAP was recognized in the IDC MarketScape: Worldwide Enterprise B2C Digital Commerce Applications 2024 Vendor Assessment.