Market and sell your solutions to SAP customers

List on SAP Store to boost visibility and discoverability with SAP customers and sales teams worldwide.
A woman in a blue blazer and pink shirt smiling with her arms crossed.

Generate more sales and leads

Reach SAP customers worldwide through a trusted marketplace designed to showcase, sell, and scale solutions that extend SAP environments.

Expand globally

Reach customers in 200+ countries. Offer free trials, demos, or direct purchases to accelerate sales and reach new markets.

Increase visibility

Show how your solution works with SAP, solves targeted business challenges, and integrates seamlessly into customers’ SAP environments.

Stay flexible

Enable quick self-service deals with standard pricing or negotiate complex ones—giving customers choice and a smooth buying journey.

Extend your Sales team

Leverage SAP’s incentivized sales team to gain access to key decision makers and account insights to jointly drive the sales cycle with the customer.

Discover the vision, strategy, and best practices

Watch a webinar about the SAP Store partner strategy, third-party transactions, and how to make the most out of your listing.

Watch the webinar

Succeed with SAP Store to reach, sell, and scale globally

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Turn your listing into a growth engine

Showcase how your solution integrates with SAP, drives customer value, and is backed by the trust of the SAP ecosystem—helping you win more deals faster.

Read the eBook 

Partner success drives our motivation

A global online marketplace where customers can find solutions for all their business needs directly from partners like you.

>3,000

solutions

Solutions are available for over 40 categories and 25 industries, giving customers a one-stop shop to address their needs.

View all solutions on SAP Store 

>75%

average yearly revenue growth

SAP has a proven track record of success in its commitment to the partner community.

>200

countries available

Partner solutions have been sold in countries across North America, Europe, Asia, South America, Africa, and Australia.

Ready to become an SAP Partner?

You bring experience, expertise, and enthusiasm. We bring customers, a global brand, and technology to sell and build on.

Learn more
Already a partner and ready to publish a solution?

Publishing on the SAP Store is simple, with tools and people to help get you set up.

List on the SAP Store

Resources

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Frequently asked questions

SAP Store is the official global enterprise marketplace where customers discover, try, buy, and renew over 3,000 partner-built solutions. It serves as a centralized digital storefront for applications spanning 40 categories and 25 industries, allowing customers to easily extend their core SAP environments.

To sell solutions on the marketplace, you must join the SAP Partner Program . This program provides businesses with the global brand authority, development technology, and direct customer access required to build and deploy integrations within the SAP ecosystem.

Eligible partners can publish applications by logging into the partner portal to initiate the listing setup . The process involves configuring your solution's integration parameters, defining transactional checkout workflows, and choosing between standard automated pricing or customized multi-layered contract terms.

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