Consumer products
Unify consumer data, operations, and experiences to drive profitable growth
Innovate to win consumers with AI-enabled delivery of personalized experiences at scale and breakthrough operational performance.
Connect applications, AI, and data to:
Link AI-enabled personalization to customer interactions.
Optimize mergers and acquisitions decisions with data-driven insights.
Execute intelligent product development with consumer behavior insights.
Integrate store-performance data with real-time analytics.
Foster enterprise-wide collaboration with streamlined workflows.
Maximize profitability with revenue growth management
Drive strategic account planning, tracking, management, execution, and analysis with AI-enabled trade promotion management for consumer products.
Scale channel-less commerce for profitable future growth
Provide seamless engagement across all consumer touchpoints to enhance experiences with integrated data, real-time inventory, efficient operations, and faster sales cycles.
Gain consumer loyalty with the perfect store experience
Empower sales teams and reduce costs to serve with consumer-centric insights, real-time inventory management, and tailored promotional opportunities.
Accelerate sustainable product innovation
Anticipate evolving consumer demands to drive growth, foster loyalty, and stay competitive with sustainable products across sourcing, design, and supply chains.
Diversify with mergers, acquisitions, and divestitures
Restructure your portfolio and unlock new profit pools with optimized supply chains, unified financial visibility, and seamless customer service capabilities.
Optimize inventory across channels
Unify inventory across wholesale, e-commerce, and retail to improve end-to-end vertical processes including manufacturing.
AI for consumer products
Increase profitable growth with AI-powered demand forecasting and pricing to make sustainability, customer experience, and supply chain decisions using industry-specific assistants and agents.
Autonomous Regulated Manufacturing
Ensure accurate, scalable, and resilient manufacturing with plan-to-produce (PTP) process orchestration.
Autonomous Revenue Growth Management
Eliminate fragmented planning with AI that unifies strategy, execution, and supply to maximize margins and ensure profitable revenue realization.
Autonomous Unified Commerce
Continuously orchestrate merchandising, planning, marketing, shopping, and fulfillment to increase margins, conversions, and customer value while reducing costs.
Explore consumer products solutions from SAP and partners that can help your business run better
Accelerate profitable growth and attract consumers with AI-driven innovation, seamless engagement, and sustainable supply chains.
Product formulation and recipe management
Modernize product development from design to operation to:
Engage consumers with insight-driven product innovation.
Accelerate innovation with collaborative product development.
Gain instant portfolio insights with real-time analytics.
Ensure compliant handovers with connected manufacturing.
SAP APPLICATION
Product development and configuration
Deliver innovative, sustainable products faster by connecting insights and processes with integrated product development.
SAP APPLICATION
Portfolio and project management
Accelerate product delivery from concept to shelf with real-time project insights and portfolio management solutions.
SAP APPLICATION
Product compliance
Protect revenue, reduce risk, and drive sustainability by streamlining and automating global product compliance processes.
See how customers are succeeding with SAP solutions for consumer products
See what analysts are saying about SAP
SAP Secures 10 best-in-class category distinctions
Find out why SAP was recognized by POI for retail execution and enterprise planning solutions.
Consumer Goods Forum Global Summit
Join us in Vienna, Austria, June 23–26 for the CGF annual flagship event exclusively reserved for CEOs and C-level executive members.
Resources
The state of innovation in the fashion industry
Review results of a recent SmartBrief survey to see how your fashion industry peers are innovating to move from concept to consumer with agility.
SAP Business AI for consumer products
Learn how Business AI helps you stay ahead of trends, optimize operations, and redefine what’s possible in the consumer products industry.
Reshaping trade promotions with AI
Understand how AI is helping consumer products companies collaborate with retailers over promotion strategies.
Global Consumer Products Engagement Report
Explore a Deloitte survey of 14,000 consumers and 750 senior marketers that reveals secrets to authentic consumer engagement.
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See our solutions in action
Learn how solutions tailored to your industry can help you improve operations, innovate faster, and grow with confidence.
Grow your business with cloud ERP
Discover how SAP GROW helps businesses in every industry scale faster with AI-powered cloud ERP designed for growth.
See what’s ahead for your industry
Explore SAP road maps to learn about upcoming innovations, product advancements, and future capabilities.