Retail
Meeting new challenges in retail
Reimagine your retail operations and create exceptional customer experiences with SAP.
Our retail solutions can help you:
Provide customer-centric assortments and omnichannel merchandising
Personalise experiences with value-added services
Create transparent and agile digital supply chains
Deliver faster with smart logistics to fulfil from anywhere, any time
Reimagine shops to blend digital and physical shopping
Customer-centric merchandising
Manage financial, merchandising, supply chain and shop operations with embedded insights and automation.
Transparent and agile supply networks
Predict demand and match procurement, inventory, transportation and logistics decisions to drive profitability and loyalty.
Sell and fulfil—anywhere, any time
Increase loyalty and profits with personalised offers, smart order sourcing and seamless experiences across channels.
Explore how SAP can help your retail business run better
Connect your entire retail business—from planning to operations, sourcing to buying, supply to delivery, marketing to service and sales to fulfilment.
Resources
INFOGRAPHIC
The state of innovation in the fashion industry
Review results of a recent SmartBrief survey to see how your fashion industry peers are innovating to move from concept to consumer with agility.
WEBCAST AND E-BOOK
Customer webinar series: AI-infused retail
Learn from retail experts on topics such as AI in merchandising, omnichannel, supply chain and sustainability.
REPORT
Retail trends report
Learn how retailers are working to bring out their best as consumer demands and innovations are quickly transforming.
EBOOK
Drive growth this holiday season
Discover key trends shaping the 2025 holiday retail landscape and learn how businesses can drive loyalty, efficiency and profitable growth this season.
NEWS
SAP news about the retail industry
Get an overview of the latest trends and challenges impacting businesses as the retail industry evolves.
Get started
See our solutions in action
Learn how solutions tailored to your industry can help you to improve operations, innovate faster and grow with confidence.
Grow your business with cloud ERP
Discover how SAP GROW helps businesses in every industry scale faster with AI-powered cloud ERP designed for growth.
See what’s ahead for your industry
Explore SAP road maps to learn about upcoming innovations, product advancements and future capabilities.