Manufactum: Revolutionizing retail operations with innovative and flexible POS processes
Learn how Manufactum found a modern and scalable POS application for its stores in the cloud edition of SAP Customer Checkout. Download the DocumentINTERNAL – SAP Only (delete if public)
Manufactum: Revolutionizing retail
operations with innovative and
flexible POS processes
For nearly 40 years, German retailer Manufactum GmbH, part of the Otto Group, has
embraced a philosophy that stands in opposition to the throwaway mentality. Its mission
is to offer products that are worth preserving and caring for because of their quality
and durability. Grounded in the values of sustainability, craftsmanship, and timeless
design, Manufactum’s products benefit from handcrafted production, well-thought-out
functionality, and a long lifespan.
With a focus on readying its retail operations for the future, Manufactum sought a modern
point-of-sale (POS) solution for its stores across Germany and Austria. Specifically, it wanted
a solution that could help it meet growing online and offline demands while providing an
efficient checkout process and real-time visibility into sales data and reporting.
Featured partner
Picture Credit | Manufactum GmbH, Waltrop, Germany. Used with permission.
Manufactum: Revolutionizing retail
operations with innovative and
flexible POS processes
For nearly 40 years, German retailer Manufactum GmbH, part of the Otto Group, has
embraced a philosophy that stands in opposition to the throwaway mentality. Its mission
is to offer products that are worth preserving and caring for because of their quality
and durability. Grounded in the values of sustainability, craftsmanship, and timeless
design, Manufactum’s products benefit from handcrafted production, well-thought-out
functionality, and a long lifespan.
With a focus on readying its retail operations for the future, Manufactum sought a modern
point-of-sale (POS) solution for its stores across Germany and Austria. Specifically, it wanted
a solution that could help it meet growing online and offline demands while providing an
efficient checkout process and real-time visibility into sales data and reporting.
Featured partner
Picture Credit | Manufactum GmbH, Waltrop, Germany. Used with permission.
INTERNAL – SAP Only (delete if public)
“With the cloud edition of SAP Customer Checkout, we are
bringing a modern cloud POS system into the Manufactum
Group that combines strong integration capabilities with
future-proof flexibility. Hokona has proven to be the right
implementation partner for us, thanks to its deep know-
how, pragmatic collaboration, and strong cultural fit with
Manufactum.”
Jens Braida, Team Lead for IT Business Application Management and Project
Lead for SAP Customer Checkout Implementation, Manufactum GmbH
Manufactum GmbH
Waltrop, Germany
www.manufactum.de (German)
magazin.com
Industry
Retail
Employees
~700
Products and services
High-quality, durable consumer goods
Featured solutions
SAP Customer Checkout,
cloud edition and SAP Fiori
1
POS system used for three distinct
brands: Manufactum, MAGAZIN,
and Manufactum Brot&Butter
20
Department stores in
Germany and Austria
included in the rollout
Before: Challenges and opportunities
• Point-of-sale (POS) solution that needed modernization to maintain efficiency and support business
goals
• Strategic imperative to lay a foundation for future retail operations and use omnichannel capabilities,
linking online and offline sales, digital receipts, and other transactions
Why SAP and hokona GmbH
• Extensive POS management functionality offered by the cloud edition of the SAP Customer Checkout
application, enabling real-time sales-data visibility
• Flexibility to extend and scale the functionality
• Simplified integration into its existing business process landscape and SAP Fiori apps, minimizing
disruptions and enhancing operational efficiency
• hokona’s considerable expertise with POS systems in the retail industry combined with its implementation
approach to collaborate as equals and its experience with short project timelines
After: Value-driven results
• Accelerated checkout times and improved customer service by using scanning functionality in the
POS system for the direct retrieval of invoices, advance invoicing, and customer reservations
• Increased customer satisfaction from a fluid checkout process
• Enhanced sales and inventory transparency
Optimizing customer service with a modern POS experience using
the cloud edition of SAP Customer Checkout
Featured partner
105337enUS (26/05) © 2026 SAP SE or an SAP affiliate company. sap.com/terms-of-use
“With the cloud edition of SAP Customer Checkout, we are
bringing a modern cloud POS system into the Manufactum
Group that combines strong integration capabilities with
future-proof flexibility. Hokona has proven to be the right
implementation partner for us, thanks to its deep know-
how, pragmatic collaboration, and strong cultural fit with
Manufactum.”
Jens Braida, Team Lead for IT Business Application Management and Project
Lead for SAP Customer Checkout Implementation, Manufactum GmbH
Manufactum GmbH
Waltrop, Germany
www.manufactum.de (German)
magazin.com
Industry
Retail
Employees
~700
Products and services
High-quality, durable consumer goods
Featured solutions
SAP Customer Checkout,
cloud edition and SAP Fiori
1
POS system used for three distinct
brands: Manufactum, MAGAZIN,
and Manufactum Brot&Butter
20
Department stores in
Germany and Austria
included in the rollout
Before: Challenges and opportunities
• Point-of-sale (POS) solution that needed modernization to maintain efficiency and support business
goals
• Strategic imperative to lay a foundation for future retail operations and use omnichannel capabilities,
linking online and offline sales, digital receipts, and other transactions
Why SAP and hokona GmbH
• Extensive POS management functionality offered by the cloud edition of the SAP Customer Checkout
application, enabling real-time sales-data visibility
• Flexibility to extend and scale the functionality
• Simplified integration into its existing business process landscape and SAP Fiori apps, minimizing
disruptions and enhancing operational efficiency
• hokona’s considerable expertise with POS systems in the retail industry combined with its implementation
approach to collaborate as equals and its experience with short project timelines
After: Value-driven results
• Accelerated checkout times and improved customer service by using scanning functionality in the
POS system for the direct retrieval of invoices, advance invoicing, and customer reservations
• Increased customer satisfaction from a fluid checkout process
• Enhanced sales and inventory transparency
Optimizing customer service with a modern POS experience using
the cloud edition of SAP Customer Checkout
Featured partner
105337enUS (26/05) © 2026 SAP SE or an SAP affiliate company. sap.com/terms-of-use