msg: Optimizing and modernizing development in ABAP Cloud with SAP BTP ABAP environment and SAP Joule for Developers
Learn how msg has built an effective and efficient toolbox for modern developers by using SAP BTP ABAP environment and SAP Joule for Developers. Download the DocumentINTERNAL – SAP Only (delete if “Public”)
“SAP Joule for Developers, ABAP AI capabilities are a
meaningful addition to the toolbox of a modern
developer using ABAP Cloud. They have high potential to
accelerate the development process through concrete
use cases.”
Sebastian Freilinger-Huber, Principal IT Consultant, msg
msg
Ismaning, Germany
www.msg.group/de
Industry
Professional services
Employees
>10,000
Revenue
€1.46 billion
(2024, preliminary)
Products and services
Consulting, software, and
services, intelligent solutions,
and digitalization
Featured solutions
SAP Business Technology
Platform, SAP BTP ABAP
environment, and SAP Joule
for Developers, ABAP AI
capabilities
>20%
Increase in
understanding of legacy
code thanks to AI-
assisted capabilities
that help explain code
100%
Of the company’s new
applications and
extensions built using
ABAP Cloud model,
enabling the highest
level of clean core
compliance
Before: Challenges and opportunities
• A solution for analyzing migration paths to SAP S/4HANA that had reached its limits, impeding
scalability, availability, and data integrity and hindering business growth and efficiency
• Redundant organizational structures, in-house developments, and customized settings
• Opportunity to analyze authorizations and licenses used and to identify associated best practices
Why SAP
• SAP BTP ABAP environment, providing a trusted, enterprise-grade cloud platform for developing
business-critical applications that integrates smoothly with SAP software and uses existing IT skills
• SAP Joule for Developers, ABAP AI capabilities for generative AI–based software development
• Scalability, availability, central administration, and global access of SAP Business Technology Platform
• Ability to offer a new solution as a software as a service or add-on product in the ABAP environment
After: Value-driven results
• Built a new solution, msg.FIT, on a scalable and more secure public cloud infrastructure and
architecture, offering high availability, automatic updates, and cost-effective deployment
• Accelerated analysis and decision-making with SAP HANA Cloud and embedded analytics
• Reduced total cost of ownership by migrating to the cloud, reducing the need for on-premises
infrastructure maintenance and lowering operational costs
Optimizing and modernizing development in ABAP Cloud with
SAP BTP ABAP environment and SAP Joule for Developers
99918enUS (25/12) © 2025 SAP SE or an SAP affiliate company. sap.com/terms-of-use
“SAP Joule for Developers, ABAP AI capabilities are a
meaningful addition to the toolbox of a modern
developer using ABAP Cloud. They have high potential to
accelerate the development process through concrete
use cases.”
Sebastian Freilinger-Huber, Principal IT Consultant, msg
msg
Ismaning, Germany
www.msg.group/de
Industry
Professional services
Employees
>10,000
Revenue
€1.46 billion
(2024, preliminary)
Products and services
Consulting, software, and
services, intelligent solutions,
and digitalization
Featured solutions
SAP Business Technology
Platform, SAP BTP ABAP
environment, and SAP Joule
for Developers, ABAP AI
capabilities
>20%
Increase in
understanding of legacy
code thanks to AI-
assisted capabilities
that help explain code
100%
Of the company’s new
applications and
extensions built using
ABAP Cloud model,
enabling the highest
level of clean core
compliance
Before: Challenges and opportunities
• A solution for analyzing migration paths to SAP S/4HANA that had reached its limits, impeding
scalability, availability, and data integrity and hindering business growth and efficiency
• Redundant organizational structures, in-house developments, and customized settings
• Opportunity to analyze authorizations and licenses used and to identify associated best practices
Why SAP
• SAP BTP ABAP environment, providing a trusted, enterprise-grade cloud platform for developing
business-critical applications that integrates smoothly with SAP software and uses existing IT skills
• SAP Joule for Developers, ABAP AI capabilities for generative AI–based software development
• Scalability, availability, central administration, and global access of SAP Business Technology Platform
• Ability to offer a new solution as a software as a service or add-on product in the ABAP environment
After: Value-driven results
• Built a new solution, msg.FIT, on a scalable and more secure public cloud infrastructure and
architecture, offering high availability, automatic updates, and cost-effective deployment
• Accelerated analysis and decision-making with SAP HANA Cloud and embedded analytics
• Reduced total cost of ownership by migrating to the cloud, reducing the need for on-premises
infrastructure maintenance and lowering operational costs
Optimizing and modernizing development in ABAP Cloud with
SAP BTP ABAP environment and SAP Joule for Developers
99918enUS (25/12) © 2025 SAP SE or an SAP affiliate company. sap.com/terms-of-use