King Abdullah University of Science and Technology (KAUST) - SAP Innovation Awards 2025
PUBLIC
Entry Pitch Deck
King Abdullah University of Science and Technology
(KAUST)
KAUST Smart
Higher education and research
Connecting communities and unifying the digital
ecosystem with the KAUSTCentral super app
Entry Pitch Deck
King Abdullah University of Science and Technology
(KAUST)
KAUST Smart
Higher education and research
Connecting communities and unifying the digital
ecosystem with the KAUSTCentral super app
COMPANY NAME:
HEADQUARTERS:
INDUSTRY:
WEBSITE:
NUMBER OF EMPLOYEES:
Company information
2
King Abdullah University of Science
and Technology (KAUST)
Thuwal, Makkah, Saudi Arabia
Higher education and research
www.kaust.edu.sa
www.kaustcentral.kaust.edu.sa
>5,500 staff and students
190 faculty members
>8,000 community members
Founded in 2009, King Abdullah University of Science and Technology
(KAUST) is a world-class research university on Saudi Arabia’s Red Sea
coast, advancing science and technology through interdisciplinary
innovation. KAUST serves students, global academia, and industry
partners, solving tomorrow’s challenges through cutting-edge research
and consultancy.
Committed to sustainability, KAUST integrates energy-efficient
infrastructure with projects addressing climate action, reducing and
capturing carbon dioxide emissions. KAUST embodies an intelligent
enterprise, leveraging data to optimize operations and promote social
and environmental responsibility.
PUBLIC
HEADQUARTERS:
INDUSTRY:
WEBSITE:
NUMBER OF EMPLOYEES:
Company information
2
King Abdullah University of Science
and Technology (KAUST)
Thuwal, Makkah, Saudi Arabia
Higher education and research
www.kaust.edu.sa
www.kaustcentral.kaust.edu.sa
>5,500 staff and students
190 faculty members
>8,000 community members
Founded in 2009, King Abdullah University of Science and Technology
(KAUST) is a world-class research university on Saudi Arabia’s Red Sea
coast, advancing science and technology through interdisciplinary
innovation. KAUST serves students, global academia, and industry
partners, solving tomorrow’s challenges through cutting-edge research
and consultancy.
Committed to sustainability, KAUST integrates energy-efficient
infrastructure with projects addressing climate action, reducing and
capturing carbon dioxide emissions. KAUST embodies an intelligent
enterprise, leveraging data to optimize operations and promote social
and environmental responsibility.
PUBLIC
CHALLENGE: SOLUTION: OUTCOME:
KAUSTCentral
3
Energy reduction in our smart offices
with “My Workplace” implemented
Penetration and outreach in a
community of >14,000 members
External vendors
onboarded
10%
King Abdullah University of Science and Technology (KAUST)
87% >10
• KAUST, a world-class research institution and
city, faced a fragmented digital landscape with
disconnected systems managed by different teams.
• Secure access to corporate and city services was
needed for staff and residents without formal
contractual ties.
• Communication challenges emerged due to the
absence of a unified platform, especially during
the COVID-19 pandemic.
• The diversity of KAUST’s dynamic population,
representing over 100 nationalities with varying
residency durations, highlighted the need for
cohesive and inclusive solutions.
In collaboration with SAP AppHaus, KAUST developed
a user-centered innovation methodology, guiding the
creation of KAUSTCentral:
• Secure, unified hub and super app, enabling smooth
service access for community members and visitors
• Support on SAP Business Technology Platform and
integration of SAP Mobile Services, SAP Document
service, SAP HANA, SAP Push Notification 365, and
SAP Business Application Studio
• Robust user identity validation framework, helping
ensure cybersecurity compliance
• Scalable ecosystem that enhances service delivery,
user engagement, and operational efficiency
• Establishment of a user-centric innovation
methodology, leveraging agile practices to govern
the journey and drive cross-department collaboration
• Launch of the KAUSTCentral ecosystem, a
groundbreaking platform unifying the digital
landscape, hosting more than 27 features, and
significantly boosting user satisfaction
• Implementation of a secure identity validation system,
enabling personalized, safe access to corporate and
city services for community members, including visitors
• Enhanced communication channels, replacing
outdated methods with targeted, real-time updates,
fostering engagement and inclusivity
PUBLIC
Internal systems
integrated
>10
KAUSTCentral
3
Energy reduction in our smart offices
with “My Workplace” implemented
Penetration and outreach in a
community of >14,000 members
External vendors
onboarded
10%
King Abdullah University of Science and Technology (KAUST)
87% >10
• KAUST, a world-class research institution and
city, faced a fragmented digital landscape with
disconnected systems managed by different teams.
• Secure access to corporate and city services was
needed for staff and residents without formal
contractual ties.
• Communication challenges emerged due to the
absence of a unified platform, especially during
the COVID-19 pandemic.
• The diversity of KAUST’s dynamic population,
representing over 100 nationalities with varying
residency durations, highlighted the need for
cohesive and inclusive solutions.
In collaboration with SAP AppHaus, KAUST developed
a user-centered innovation methodology, guiding the
creation of KAUSTCentral:
• Secure, unified hub and super app, enabling smooth
service access for community members and visitors
• Support on SAP Business Technology Platform and
integration of SAP Mobile Services, SAP Document
service, SAP HANA, SAP Push Notification 365, and
SAP Business Application Studio
• Robust user identity validation framework, helping
ensure cybersecurity compliance
• Scalable ecosystem that enhances service delivery,
user engagement, and operational efficiency
• Establishment of a user-centric innovation
methodology, leveraging agile practices to govern
the journey and drive cross-department collaboration
• Launch of the KAUSTCentral ecosystem, a
groundbreaking platform unifying the digital
landscape, hosting more than 27 features, and
significantly boosting user satisfaction
• Implementation of a secure identity validation system,
enabling personalized, safe access to corporate and
city services for community members, including visitors
• Enhanced communication channels, replacing
outdated methods with targeted, real-time updates,
fostering engagement and inclusivity
PUBLIC
Internal systems
integrated
>10