Customer experience and CRM innovations
Recent innovations
Joule Agents and Joule Assistants for customer experience
Accelerate outcomes with context-aware agents and assistants that know your work and your business.
ERP‑connected commerce to scale and unify channels
Activate ERP-connected commerce quickly with preconfigured capabilities to deliver trusted pricing, availability, and ordering supported by SAP-managed connectivity.
Multi-agent marketing with SAP and Google Cloud
Deploy multi-agent AI through SAP Joule and Google Gemini Enterprise within SAP Engagement Cloud to generate campaign concepts and visuals, produce personalized content, activate media, and continuously optimize performance across channels.
Optimized field sales and retail execution
Deliver the right product at the right time and place with intelligent, AI-enhanced processes that maximize revenue. Improve sales-visit planning and execution, harness insights to improve sales performance, and optimize sales interactions.
Planned innovations
Q4 2026
Email Insights Agent
Analyze incoming emails, extract relevant data in the SAP Sales Cloud solution, and generate actionable insights instantly.
Q4 2026
Assisted order capture with Pricing Agent
Help sales reps by providing optimized pricing proposals that use historic and current sales and pricing data to provide insights and recommendations.
Q1 2027
Content Assistant
Allow users to describe what they need, then the assistant coordinates copy, visuals, and product placement automatically across the campaign without requiring separate steps per element.
Explore SAP Customer Experience road maps
E-commerce
Learn how an integrated, scalable, and enterprise-grade digital commerce platform can help you fuel innovation and drive profitable growth.
Service
Deliver a consistent service experience and connect customer contacts from different channels in one solution.
Customer engagement
Refine your segmentation strategy to create targeted communications and engage customers using advanced personalization capabilities.
Explore CRM and CX resources
SAP Commerce Cloud Release Ready Kit
Learn more about the new release of SAP Commerce Cloud.
SAP Engagement Cloud Release Ready Kit
Learn more about the new release of SAP Engagement Cloud.