Customer experience and CRM innovations
Tools to centralize and deepen customer loyalty
Earn the loyalty of your customers by delivering experiential journeys that are relevant and rewarding.
AI agents for sales, service, and e-commerce
Elevate the customer experience with AI built into CRM, e-commerce, and marketing apps. AI agents help customers find products, check order status, and answer service questions, freeing your support teams to focus on value-added activities.
AI-enhanced digital adoption for CX
Drive digital adoption with WalkMe Premium for SAP CX solutions, an AI-enhanced platform that helps teams guide and automate workflows while providing insights into usage, reducing friction, and maximizing the value of enterprise software.
Planned innovations
Q1 2026
Joule with SAP Order Management Services
Access OMS data through conversational queries and get real-time, role-based operational guidance.
Q2 2026
AI-assisted campaign translator
Enable marketers to translate their campaigns using Generative AI within SAP Emarsys and embed directly into campaign flows.
Q2 2026
AI-generated recommendations
Consolidate information from multiple sources to evaluate and recommend the most suitable customer program for the customer on call by using AI-generated recommendations.
Explore SAP Customer Experience road maps
E-commerce
Learn how an integrated, scalable, and enterprise-grade digital commerce platform can help you fuel innovation and drive profitable growth.
Service
Deliver a consistent service experience and connect customer contacts from different channels in one solution.
Customer engagement
Refine your segmentation strategy to create targeted communications and engage customers using advanced personalization capabilities.
Explore CRM and CX resources
SAP Commerce Cloud Release Ready Kit
Learn more about the new release of SAP Commerce Cloud.