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Featured articles

What Is
Shifting B2B pricing from static to strategic
With flexible pricing models, B2B companies can better respond to turbulent, fast-changing business conditions.
Published on 30 April 2025
Trends Predictions
In sales, AI makes soft skills more valuable, not less
Learn how AI and consumption-based pricing are transforming sales, enhancing customer relationships and making soft skills more crucial than ever.
SAP Insights research center
Published on 25 April 2025

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