Join us at SAP Sapphire to discover how SAP helps businesses go beyond the AI hype and bring out real results.
SAP Sapphire
Where leaders shape transformation
SAP Sapphire is SAP’s premier event, where executives and decision makers explore strategy, connected transformation, and how AI, data, and applications come together to drive meaningful business outcomes.
Learn how to get real results with AI agents and assistants that actually understand your business.
Experience live demos and learn how real customers use SAP to accelerate results across every line of business.
Hear from SAP leaders, industry experts, and peers for insights you can apply immediately.
Register early and save on SAP Sapphire
Register January 20–27 to secure the lowest SAP Sapphire rates—save $700 on individual tickets and $1,999 on group packages in Orlando, or €700 and €1,999 in Madrid.
SAP Sapphire & ASUG Annual Conference Orlando
May 11–13, 2026
Connect with business leaders on how they use SAP’s enterprise applications and AI to tackle their most pressing challenges.
SAP Sapphire Virtual
May 12–13, 2026
Experience the latest in technology and innovation at our virtual event, featuring exclusive content and highlights from the Orlando show floor.
SAP Sapphire Madrid
May 19–21, 2026
Network with SAP executives, experts, partners, and customers and gain insight shaped by Europe’s role in the future of enterprise technology.