BSH: Revolutionizing global oven production through smart technology integration
Learn how leading appliance manufacturer BSH is able to make immediate replanning and production changes based on real-time demand, thanks to the use of live data enabled through the integration of SAP solutions and support from SAP MaxAttention. Download the DocumentINTERNAL – SAP Only (delete if public)
BSH: Revolutionizing global
oven production through
smart technology integration
In its nearly 60-year history, BSH Hausgeräte GmbH has evolved from a German home
applicance brand portfolio exporter to one of the world’s leading home appliance
manufacturers. The company’s brand portfolio includes global names such as Bosch,
Siemens, and Gaggenau, as well as regional brands such as Neff and Thermador. BSH
operates 37 manufacturing factories and is represented in around 50 countries worldwide.
BSH was looking to streamline sequencing processes for oven production at its home
appliances manufacturing plant in Traunreut, Germany. The company wanted to replace
multiple legacy tools and manual systems with a modern solution that would use live
data about the current order, resource, and material status, and plan and control
manufacturing accordingly. To adopt the right solution, BSH harnessed a strategic long-
term services partnership for the implementation and go-live.
BSH: Revolutionizing global
oven production through
smart technology integration
In its nearly 60-year history, BSH Hausgeräte GmbH has evolved from a German home
applicance brand portfolio exporter to one of the world’s leading home appliance
manufacturers. The company’s brand portfolio includes global names such as Bosch,
Siemens, and Gaggenau, as well as regional brands such as Neff and Thermador. BSH
operates 37 manufacturing factories and is represented in around 50 countries worldwide.
BSH was looking to streamline sequencing processes for oven production at its home
appliances manufacturing plant in Traunreut, Germany. The company wanted to replace
multiple legacy tools and manual systems with a modern solution that would use live
data about the current order, resource, and material status, and plan and control
manufacturing accordingly. To adopt the right solution, BSH harnessed a strategic long-
term services partnership for the implementation and go-live.
INTERNAL – SAP Only (delete if public)
“Now we get information in real time and have one
standard foundation for different shop floor processes.
Using live data transfers between SAP EWM, SAP S/4HANA,
SAP Digital Manufacturing, and SAP BTP, we manage the
shop floor efficiently. SAP Services and Support helped us
transform along the way.”
Daniel Schaaf, IT Product Owner, SAP Digital Manufacturing, BSH Hausgeräte GmbH
BSH Hausgeräte GmbH
München, Germany
www.bsh-group.com
Industry
Consumer products
Employees
56,000+
(2025)
Revenue
~€15 billion
(2025)
Products and services
Home appliances
Featured solutions and services
SAP BTP, SAP Digital Manufacturing,
SAP EWM, SAP S/4HANA, and
SAP Services and Support
~65,000
Production processes
triggered daily in
SAP Digital Manufacturing
through shop floor
communication
100%
Transparency and
traceability of oven
cavity components
Before: Challenges and opportunities
• Transform a legacy customized system with a back-to-standard approach
• Improve data quality and real-time decision-making capabilities
• Adopt a pull-system approach and enable immediate replanning capabilities
Why SAP
• Automated manufacturing sequencing offered by integrating the SAP Digital Manufacturing solution
with the SAP Extended Warehouse Management application (SAP EWM) and SAP S/4HANA, using
SAP Business Technology Platform (SAP BTP)
• A customer-centric, pull-system manufacturing approach, aligning to BSH’s production system definition
and enabling real-time replanning
• Strategic long-term engagement with professional services from SAP Services and Support, with dedicated
experts embedded into the company’s internal team providing strong project guidance and knowledge
throughout the implementation, configuration, integration, go-live, and post-go-live phases
• Safeguarding of go-live through the SAP MaxAttention program
After: Value-driven results
• Reduced maintenance and operations efforts with a future-ready production and warehouse system
• Enabled immediate replanning and production changes based on real-time demand, with improved data
quality as the basis of pull-system manufacturing
• Established a highly integrated system landscape with automated production, warehousing, and
production supply, significantly reducing manual intervention
Optimizing production, profitability, and customer satisfaction
with SAP Digital Manufacturing and professional services
101345enUS (26/05) © 2026 SAP SE or an SAP affiliate company. sap.com/terms-of-use
“Now we get information in real time and have one
standard foundation for different shop floor processes.
Using live data transfers between SAP EWM, SAP S/4HANA,
SAP Digital Manufacturing, and SAP BTP, we manage the
shop floor efficiently. SAP Services and Support helped us
transform along the way.”
Daniel Schaaf, IT Product Owner, SAP Digital Manufacturing, BSH Hausgeräte GmbH
BSH Hausgeräte GmbH
München, Germany
www.bsh-group.com
Industry
Consumer products
Employees
56,000+
(2025)
Revenue
~€15 billion
(2025)
Products and services
Home appliances
Featured solutions and services
SAP BTP, SAP Digital Manufacturing,
SAP EWM, SAP S/4HANA, and
SAP Services and Support
~65,000
Production processes
triggered daily in
SAP Digital Manufacturing
through shop floor
communication
100%
Transparency and
traceability of oven
cavity components
Before: Challenges and opportunities
• Transform a legacy customized system with a back-to-standard approach
• Improve data quality and real-time decision-making capabilities
• Adopt a pull-system approach and enable immediate replanning capabilities
Why SAP
• Automated manufacturing sequencing offered by integrating the SAP Digital Manufacturing solution
with the SAP Extended Warehouse Management application (SAP EWM) and SAP S/4HANA, using
SAP Business Technology Platform (SAP BTP)
• A customer-centric, pull-system manufacturing approach, aligning to BSH’s production system definition
and enabling real-time replanning
• Strategic long-term engagement with professional services from SAP Services and Support, with dedicated
experts embedded into the company’s internal team providing strong project guidance and knowledge
throughout the implementation, configuration, integration, go-live, and post-go-live phases
• Safeguarding of go-live through the SAP MaxAttention program
After: Value-driven results
• Reduced maintenance and operations efforts with a future-ready production and warehouse system
• Enabled immediate replanning and production changes based on real-time demand, with improved data
quality as the basis of pull-system manufacturing
• Established a highly integrated system landscape with automated production, warehousing, and
production supply, significantly reducing manual intervention
Optimizing production, profitability, and customer satisfaction
with SAP Digital Manufacturing and professional services
101345enUS (26/05) © 2026 SAP SE or an SAP affiliate company. sap.com/terms-of-use