Revised 2026 sap.com Privacy Statement for Global/United States website
April 2026 sap.com Privacy Statement in the English language for Global use. Revised to include Nigeria-specific provisions. Download the DocumentEffective Date: April 29, 2026
Welcome!
Protecting the individual's privacy is crucial to the future of business. We have created this privacy statement to
demonstrate our firm commitment to the individual’s right to data protection and privacy. It outlines how we
handle information that can directly or indirectly identify an individual (“personal data”).
Respecting your time and with the goal of providing you with the quickest possible access to the relevant
passages of the privacy statement, we offer you the following summary:
Summary
The privacy statement aims to explain what personal data is processed by SAP, who uses your personal
data, for what purpose, for how long, and explains what rights you have in this context.
Who collects and processes your personal data? SAP does, in the form of the respective legal entity, being
either SAP SE in Walldorf, Germany or any other member of the global SAP Group. The sap.com Privacy
Statement describes in detail which processing activities of which SAP Group members apply.
SAP is processing information including personal data about the users of sap.com using cookies or similar
technologies for the purposes set out in the Cookie Statement. You will find further information and have the
option to exercise your preferences by clicking on the Cookie Preferences link in the footer of this page.
What personal data does SAP collect?
SAP may collect various types of personal data about you when conducting its business, including:
• personal contact data,
• personal data related to your or your employer’s business relationship with SAP,
• personal data SAP must collect due to legal- and compliance-related purposes,
• personal usage, registration, and participation data which SAP may generate through your use of its web and
online offerings,
• special categories of personal data,
• application-related personal data,
• personal data which SAP may receive from third parties,
• personal data SAP requires to ensure your or your employer’s satisfaction with our products, services, and
offerings.
For what purpose(s) does SAP collect personal data?
SAP processes your personal data to:
• pursue its business relationships with you, your employer, or your employer’s customers, including ensuring
your satisfaction with and keeping you up to date on the latest news about our products and services,
• develop and offer you its software products, cloud, and other services,
• protect the quality and safety of its premises, facilities, products, or services,
• secure and, if necessary, defend its protected legal assets against unlawful attacks, assert our rights or
defend SAP against legal claims,
• ensure compliance with statutory laws and regulations applicable to SAP,
• operate SAP’s internet pages, web offerings, or other online events including analyzing the behavior of the
users, enabling you to create a user profile, benefit from an identity service and to promote and continuously
improve your user experience,
• search you as a potential talent for SAP,
Welcome!
Protecting the individual's privacy is crucial to the future of business. We have created this privacy statement to
demonstrate our firm commitment to the individual’s right to data protection and privacy. It outlines how we
handle information that can directly or indirectly identify an individual (“personal data”).
Respecting your time and with the goal of providing you with the quickest possible access to the relevant
passages of the privacy statement, we offer you the following summary:
Summary
The privacy statement aims to explain what personal data is processed by SAP, who uses your personal
data, for what purpose, for how long, and explains what rights you have in this context.
Who collects and processes your personal data? SAP does, in the form of the respective legal entity, being
either SAP SE in Walldorf, Germany or any other member of the global SAP Group. The sap.com Privacy
Statement describes in detail which processing activities of which SAP Group members apply.
SAP is processing information including personal data about the users of sap.com using cookies or similar
technologies for the purposes set out in the Cookie Statement. You will find further information and have the
option to exercise your preferences by clicking on the Cookie Preferences link in the footer of this page.
What personal data does SAP collect?
SAP may collect various types of personal data about you when conducting its business, including:
• personal contact data,
• personal data related to your or your employer’s business relationship with SAP,
• personal data SAP must collect due to legal- and compliance-related purposes,
• personal usage, registration, and participation data which SAP may generate through your use of its web and
online offerings,
• special categories of personal data,
• application-related personal data,
• personal data which SAP may receive from third parties,
• personal data SAP requires to ensure your or your employer’s satisfaction with our products, services, and
offerings.
For what purpose(s) does SAP collect personal data?
SAP processes your personal data to:
• pursue its business relationships with you, your employer, or your employer’s customers, including ensuring
your satisfaction with and keeping you up to date on the latest news about our products and services,
• develop and offer you its software products, cloud, and other services,
• protect the quality and safety of its premises, facilities, products, or services,
• secure and, if necessary, defend its protected legal assets against unlawful attacks, assert our rights or
defend SAP against legal claims,
• ensure compliance with statutory laws and regulations applicable to SAP,
• operate SAP’s internet pages, web offerings, or other online events including analyzing the behavior of the
users, enabling you to create a user profile, benefit from an identity service and to promote and continuously
improve your user experience,
• search you as a potential talent for SAP,
© 2026 SAP SE or an SAP affiliate company. All rights reserved. See Legal Notice on www.sap.com/legal-notice for use terms, disclaimers, disclosures, or restrictions related to this material. 2 / 19
• transfer it to recipients like other members of the SAP Group, third-party service providers, SAP partners and
others.
If you want to learn more about each of these purposes for which SAP may collect, transfer, and use your
personal data, including for how long your data is being retained and specific to the General Data Protection
Regulation (GDPR), the legal ground on which SAP is pursuing them, please refer to the full privacy statement
below.
What are your data protection rights?
You have the right to request from SAP access to, correction of, and/or the return or the deletion of your personal
data. You may request from SAP to restrict the access to your personal data or to exclude it from further
processing. You may revoke a once given consent or object to processing activities which SAP may intend to
pursue in a given case. When you believe that SAP was processing your personal data not in accordance with this
privacy statement or under breach of applicable data protection laws, you have the right to lodge a complaint
with a relevant supervisory authority. The sap.com Privacy Statement describes each of these rights in detail,
including how you can reach us to exercise any of these rights against SAP and how to identify, if necessary, the
relevant data protection authority.
In the final section below, SAP addresses several country-specific aspects that must be explained in a privacy
statement under relevant country laws. The country-specific requirements include but are not limited to those
from the EU and EEA, Australia, Brazil, Canada, Colombia, the Kingdom of Saudi Arabia, India, Indonesia, Malaysia,
Mexico, New Zealand, the Philippines, Singapore, South Africa, South Korea, Thailand, and the United States of
America.
SAP Privacy Statement
(for details on each section, expand/contract the text by using the “+/-” icons)
+ Who is the responsible SAP Group member
This privacy statement applies to the collection and processing of personal data:
• during the central operation of this website and other globally operated SAP business activities by
o SAP SE, Dietmar-Hopp-Allee 16, Walldorf 69190, Germany if you are in a member state of the EU
or the EWR or in any of the countries of Andorra, Faroe Islands, Guernsey, Isle of Man, Jersey,
Switzerland, or the United Kingdom or by
o SAP America Inc., 3809 West Chester Pike, Suite 200, Newtown Square, PA 19073, USA if you
are in any other country, or by
o a specific SAP Group member as may be stated in the Additional Country and Regional
Specific Provisions at the end of this privacy statement.
• in the context of a pre-contractual or contractual business relationship with you or your employer by a
local SAP Group member.
• in the context of a registration form when a specific SAP Group member is directly collecting personal
data for the purpose of registering to a service or event and is therefore presented as the relevant
controller on this registration page or website by referencing to this privacy statement.
SAP SE, SAP America, Inc., and each relevant SAP Group member are, depending on the given case, hereinafter
referred to as “SAP”.
This privacy statement does not apply to SAP internet-pages or web-services which present their own privacy
statement.
• transfer it to recipients like other members of the SAP Group, third-party service providers, SAP partners and
others.
If you want to learn more about each of these purposes for which SAP may collect, transfer, and use your
personal data, including for how long your data is being retained and specific to the General Data Protection
Regulation (GDPR), the legal ground on which SAP is pursuing them, please refer to the full privacy statement
below.
What are your data protection rights?
You have the right to request from SAP access to, correction of, and/or the return or the deletion of your personal
data. You may request from SAP to restrict the access to your personal data or to exclude it from further
processing. You may revoke a once given consent or object to processing activities which SAP may intend to
pursue in a given case. When you believe that SAP was processing your personal data not in accordance with this
privacy statement or under breach of applicable data protection laws, you have the right to lodge a complaint
with a relevant supervisory authority. The sap.com Privacy Statement describes each of these rights in detail,
including how you can reach us to exercise any of these rights against SAP and how to identify, if necessary, the
relevant data protection authority.
In the final section below, SAP addresses several country-specific aspects that must be explained in a privacy
statement under relevant country laws. The country-specific requirements include but are not limited to those
from the EU and EEA, Australia, Brazil, Canada, Colombia, the Kingdom of Saudi Arabia, India, Indonesia, Malaysia,
Mexico, New Zealand, the Philippines, Singapore, South Africa, South Korea, Thailand, and the United States of
America.
SAP Privacy Statement
(for details on each section, expand/contract the text by using the “+/-” icons)
+ Who is the responsible SAP Group member
This privacy statement applies to the collection and processing of personal data:
• during the central operation of this website and other globally operated SAP business activities by
o SAP SE, Dietmar-Hopp-Allee 16, Walldorf 69190, Germany if you are in a member state of the EU
or the EWR or in any of the countries of Andorra, Faroe Islands, Guernsey, Isle of Man, Jersey,
Switzerland, or the United Kingdom or by
o SAP America Inc., 3809 West Chester Pike, Suite 200, Newtown Square, PA 19073, USA if you
are in any other country, or by
o a specific SAP Group member as may be stated in the Additional Country and Regional
Specific Provisions at the end of this privacy statement.
• in the context of a pre-contractual or contractual business relationship with you or your employer by a
local SAP Group member.
• in the context of a registration form when a specific SAP Group member is directly collecting personal
data for the purpose of registering to a service or event and is therefore presented as the relevant
controller on this registration page or website by referencing to this privacy statement.
SAP SE, SAP America, Inc., and each relevant SAP Group member are, depending on the given case, hereinafter
referred to as “SAP”.
This privacy statement does not apply to SAP internet-pages or web-services which present their own privacy
statement.
© 2026 SAP SE or an SAP affiliate company. All rights reserved. See Legal Notice on www.sap.com/legal-notice for use terms, disclaimers, disclosures, or restrictions related to this material. 3 / 19
+ For what purposes does SAP process your Personal Data and based on what legal
basis?
Depending on the applicable law there must be a justification for processing of personal data, which is
sometimes referred to as legal basis. Here are details on both the purpose of processing and the legal basis for
doing so.
SAP’s compliance with statutory obligations
• SAP processes your personal data for the purpose of ensuring an adequate level of technical and
organizational security of SAP's products, services, online events, facilities, and premises. For this, SAP will
take the measures necessary to verify or maintain the quality and safety of a product or service which is
owned, manufactured by or for, or controlled by SAP. This may comprise the use of personal data for
sufficient identification and authorization of designated users, internal quality control through auditing,
analysis, and research, debugging to identify and repair errors that impair existing or intended functionality,
account and network security, replication for loss prevention, detecting security incidents, protection against
malicious, deceptive, fraudulent, or illegal activity, and prosecuting those responsible for such kind of activity.
We may further process your name, likeness, and other contact or compliance related data when you visit a
local SAP affiliate or lab in the context of access management and video surveillance to protect the security
and safety of our locations and assets. SAP may process personal data to create anonymized data sets
which may then be used to safeguard and protect SAP systems including data, equipment, facilities and
networks.
• SAP processes Personal Data (name, surname, country, IP address) to the extent necessary to fulfil sanctions
and embargo requirements under European Economic Area (“EEA”) laws to which SAP is subject, and laws
and regulations extraterritorial to the EEA (based on SAP’s legitimate interest).
• If necessary, SAP uses personal data to prevent or prosecute criminal activities such as any form of
cybercrime, the illegal use of our products and services or fraud, to assert our rights or defend SAP against
legal claims.
• To comply with data protection and unfair competition law related requirements. Depending on the country
in which the relevant SAP Group member operates, and whether you have expressly consented to or opted
out of receiving commercial information, SAP may process personal data necessary to accommodate your
data protection and privacy choices for the receipt of such information and, when necessary to ensure
compliance, exchange such information with the other members of the SAP Group.
When ensuring compliance, SAP processes your personal data if and to the extent necessary to fulfill legal
requirements under European Union or EU Member State law to which SAP is subject, and laws and regulations
extraterritorial to the EU (legitimate interest to comply with extraterritorial laws and regulations).
SAP’s Web Services
SAP processes personal data for the purpose of operating, providing to you and administering your use of SAP’s
internet pages, web offerings, or other online events. This may include, without limitation:
• To provide web services and functions, create and administer your online account, update, secure,
troubleshoot the service, provide support, improve, and develop the web services and/or answer and fulfill
your requests or instructions.
• To process information that relates to your visit to our web offerings to improve your user experience,
identify your individual demand and to personalize the way we provide you with the information you are
looking for. For this purpose, we collect information regardless of whether you register with a user profile or
not.
+ For what purposes does SAP process your Personal Data and based on what legal
basis?
Depending on the applicable law there must be a justification for processing of personal data, which is
sometimes referred to as legal basis. Here are details on both the purpose of processing and the legal basis for
doing so.
SAP’s compliance with statutory obligations
• SAP processes your personal data for the purpose of ensuring an adequate level of technical and
organizational security of SAP's products, services, online events, facilities, and premises. For this, SAP will
take the measures necessary to verify or maintain the quality and safety of a product or service which is
owned, manufactured by or for, or controlled by SAP. This may comprise the use of personal data for
sufficient identification and authorization of designated users, internal quality control through auditing,
analysis, and research, debugging to identify and repair errors that impair existing or intended functionality,
account and network security, replication for loss prevention, detecting security incidents, protection against
malicious, deceptive, fraudulent, or illegal activity, and prosecuting those responsible for such kind of activity.
We may further process your name, likeness, and other contact or compliance related data when you visit a
local SAP affiliate or lab in the context of access management and video surveillance to protect the security
and safety of our locations and assets. SAP may process personal data to create anonymized data sets
which may then be used to safeguard and protect SAP systems including data, equipment, facilities and
networks.
• SAP processes Personal Data (name, surname, country, IP address) to the extent necessary to fulfil sanctions
and embargo requirements under European Economic Area (“EEA”) laws to which SAP is subject, and laws
and regulations extraterritorial to the EEA (based on SAP’s legitimate interest).
• If necessary, SAP uses personal data to prevent or prosecute criminal activities such as any form of
cybercrime, the illegal use of our products and services or fraud, to assert our rights or defend SAP against
legal claims.
• To comply with data protection and unfair competition law related requirements. Depending on the country
in which the relevant SAP Group member operates, and whether you have expressly consented to or opted
out of receiving commercial information, SAP may process personal data necessary to accommodate your
data protection and privacy choices for the receipt of such information and, when necessary to ensure
compliance, exchange such information with the other members of the SAP Group.
When ensuring compliance, SAP processes your personal data if and to the extent necessary to fulfill legal
requirements under European Union or EU Member State law to which SAP is subject, and laws and regulations
extraterritorial to the EU (legitimate interest to comply with extraterritorial laws and regulations).
SAP’s Web Services
SAP processes personal data for the purpose of operating, providing to you and administering your use of SAP’s
internet pages, web offerings, or other online events. This may include, without limitation:
• To provide web services and functions, create and administer your online account, update, secure,
troubleshoot the service, provide support, improve, and develop the web services and/or answer and fulfill
your requests or instructions.
• To process information that relates to your visit to our web offerings to improve your user experience,
identify your individual demand and to personalize the way we provide you with the information you are
looking for. For this purpose, we collect information regardless of whether you register with a user profile or
not.
© 2026 SAP SE or an SAP affiliate company. All rights reserved. See Legal Notice on www.sap.com/legal-notice for use terms, disclaimers, disclosures, or restrictions related to this material. 4 / 19
• To share basic participant information (your name, company, and email address) with other participants of
the same event, seminar, or webinar to promote the interaction between the participants and to stimulate the
communication and the exchange of ideas.
• To manage and ensure the security of our web services and prevent and detect security threats, fraud or
other criminal or malicious activities and as reasonably necessary to enforce the web services terms, to
establish or preserve a legal claim or defense, to prevent fraud or other illegal activities, including attacks on
our information technology systems.
• To register and create a user profile to use certain web offerings linked to SAP’s websites, including forums,
blogs, and networks (e.g., the SAP Community). The user profiles serve to personalize the interactions
between the users (for example, by way of messaging or follow functionality) and to allow SAP to foster the
collaboration and quality of communication through such offerings. The profile settings of the relevant web
offering allow you to determine which information you want to share. Through the user profile you can share
personal information about you with other users, such as your name, photo, social media accounts, postal or
email address, telephone number, personal interests, skills, and basic information about your company.
• To create a user profile, which may be specific to a single web offering of SAP or it may also allow you to
access other web offerings of SAP or of other members of the SAP Group. It is your choice whether to use
any of these additional web offerings. If you do, SAP will make your personal data available to such other
web offerings to provide you with initial access. Kindly note that without your consent for SAP to create such
user profiles, SAP will not be able to offer such services to you where your consent is a statutory requirement
so that SAP can provide these services to you.
When operating SAP’s web services, SAP processes your personal data if and to the extent,
• SAP obtained your consent, if required by law, to process your personal data for this purpose,
• necessary to fulfill (pre-) contractual obligations with you,
• necessary to fulfill legal requirements applicable to SAP,
• necessary to pursue SAP’s legitimate interest to efficiently perform or manage SAP’s web services and
business operation and assert or defend itself against legal claims.
We believe that SAP’s interest in pursuing these business purposes is legitimate and thereby not outweighed by
your personal rights and interest to refrain processing for such purpose. In any of these cases, we duly factor into
our balancing test: the business purpose reasonably pursued by SAP in the given case, the categories, amount
and sensitivity of personal data that is necessarily being processed, the level of protection of your personal data
which is ensured by means of our general data protection policies, guidelines, and processes, and the rights you
have in relation to the processing activity.
SAP’s business relationships
SAP processes personal data to pursue its business relationships with customers, partners, and other users to
fulfill pre-contractual and contractual business relations. This may include satisfying requests, processing orders,
delivering an ordered product or service, or engaging in any other relevant action to establish, fulfill and maintain
our business relationships, including:
• Products and services:
This may include any of SAP’s on-premise and cloud software products, web services, apps, online-forums,
webinars and events, non-marketing related newsletters, white papers, tutorials, trainings, as well as other
offerings like contests or sweepstakes. When you purchase or intend to purchase products or services from
SAP on behalf of a corporate customer or are otherwise associated as contact person for the business
relationship between SAP and a corporate customer or partner (“Customer Contact”), SAP will use your
personal data for this purpose. More specifically, SAP may use your personal data to confirm your opening of
an account, manage the contract execution, send you disclosures as may be required by law, notice of
payments, and other information about our products and services. SAP may respond to related inquiries,
provide you with necessary support and process your feedback. In the context of your or your employers
use of our products or services, SAP may communicate with you by post, email, live chat, contact forms,
phone or any other medium to resolve your, a user’s, or a customer’s question or complaint or to investigate
• To share basic participant information (your name, company, and email address) with other participants of
the same event, seminar, or webinar to promote the interaction between the participants and to stimulate the
communication and the exchange of ideas.
• To manage and ensure the security of our web services and prevent and detect security threats, fraud or
other criminal or malicious activities and as reasonably necessary to enforce the web services terms, to
establish or preserve a legal claim or defense, to prevent fraud or other illegal activities, including attacks on
our information technology systems.
• To register and create a user profile to use certain web offerings linked to SAP’s websites, including forums,
blogs, and networks (e.g., the SAP Community). The user profiles serve to personalize the interactions
between the users (for example, by way of messaging or follow functionality) and to allow SAP to foster the
collaboration and quality of communication through such offerings. The profile settings of the relevant web
offering allow you to determine which information you want to share. Through the user profile you can share
personal information about you with other users, such as your name, photo, social media accounts, postal or
email address, telephone number, personal interests, skills, and basic information about your company.
• To create a user profile, which may be specific to a single web offering of SAP or it may also allow you to
access other web offerings of SAP or of other members of the SAP Group. It is your choice whether to use
any of these additional web offerings. If you do, SAP will make your personal data available to such other
web offerings to provide you with initial access. Kindly note that without your consent for SAP to create such
user profiles, SAP will not be able to offer such services to you where your consent is a statutory requirement
so that SAP can provide these services to you.
When operating SAP’s web services, SAP processes your personal data if and to the extent,
• SAP obtained your consent, if required by law, to process your personal data for this purpose,
• necessary to fulfill (pre-) contractual obligations with you,
• necessary to fulfill legal requirements applicable to SAP,
• necessary to pursue SAP’s legitimate interest to efficiently perform or manage SAP’s web services and
business operation and assert or defend itself against legal claims.
We believe that SAP’s interest in pursuing these business purposes is legitimate and thereby not outweighed by
your personal rights and interest to refrain processing for such purpose. In any of these cases, we duly factor into
our balancing test: the business purpose reasonably pursued by SAP in the given case, the categories, amount
and sensitivity of personal data that is necessarily being processed, the level of protection of your personal data
which is ensured by means of our general data protection policies, guidelines, and processes, and the rights you
have in relation to the processing activity.
SAP’s business relationships
SAP processes personal data to pursue its business relationships with customers, partners, and other users to
fulfill pre-contractual and contractual business relations. This may include satisfying requests, processing orders,
delivering an ordered product or service, or engaging in any other relevant action to establish, fulfill and maintain
our business relationships, including:
• Products and services:
This may include any of SAP’s on-premise and cloud software products, web services, apps, online-forums,
webinars and events, non-marketing related newsletters, white papers, tutorials, trainings, as well as other
offerings like contests or sweepstakes. When you purchase or intend to purchase products or services from
SAP on behalf of a corporate customer or are otherwise associated as contact person for the business
relationship between SAP and a corporate customer or partner (“Customer Contact”), SAP will use your
personal data for this purpose. More specifically, SAP may use your personal data to confirm your opening of
an account, manage the contract execution, send you disclosures as may be required by law, notice of
payments, and other information about our products and services. SAP may respond to related inquiries,
provide you with necessary support and process your feedback. In the context of your or your employers
use of our products or services, SAP may communicate with you by post, email, live chat, contact forms,
phone or any other medium to resolve your, a user’s, or a customer’s question or complaint or to investigate
© 2026 SAP SE or an SAP affiliate company. All rights reserved. See Legal Notice on www.sap.com/legal-notice for use terms, disclaimers, disclosures, or restrictions related to this material. 5 / 19
suspicious transactions. In case of telephone calls or chat sessions, SAP may record such calls or chat
sessions to improve the quality of SAP’s services after informing you accordingly during that call and, subject
to applicable law, receiving your prior consent before the recording begins.
• Customer Satisfaction:
Within an existing business relationship between you or your employer and SAP, SAP processes your
personal data to help us understand how satisfied you are with the functionality and quality of our products
and services, to provide you with relevant information on our latest product announcements, software
updates or upgrades, events, special offers, and other information about SAP’s software and services that is
relevant and useful to you.
• To keep you up to date:
Within an existing business relationship between you or your employer and SAP, SAP processes your
personal data to inform you about SAP events, products or services which are similar or relate to products
and services you or your employer have already purchased or used. SAP will inform you by postal mail,
email, phone or other electronic means about such news if SAP has collected such information in the context
of the business relationship or has obtained this information from a publicly available source as far as it is
allowed by law, or you have consented. You are entitled to object to SAP’s use for this purpose at any time
by selecting the opt-out option at the bottom of each marketing-related communication.
• Feedback requests and surveys:
To the extent allowed by applicable law, SAP may contact you for feedback regarding the improvement of
the relevant material, product, or service. SAP may also invite you to participate in questionnaires and
surveys. These will generally be designed so you can participate without having to provide information that
identifies you as a participant. If you nonetheless provide your personal data, SAP will use it for the purpose
stated in the questionnaire or survey or to improve its products and services.
• To get in touch with you:
To establish new business relationships between SAP and you or your employer, SAP processes your
personal data to inform you about SAP events, products or services that have a substantive or material
connection to your role or function in your organization. We may also contact you to discuss further your
interest in SAP’s products or services. SAP will contact you by postal mail, email, phone or other electronic
means if you have either consented to such use, or if SAP has obtained your personal data from a publicly
available source as allowed by law or to address you for further consent. You are entitled to object to SAP’s
use for this purpose at any time by selecting the opt-out option at the bottom of each marketing-related
communication.
• Personalized Content:
SAP processes information about your interactions with SAP across its various business areas and its
offerings (your or your employers prior and current use of SAP products or services, your participation in and
use of SAP’s web offerings, events, white papers, free trials or newsletters) to provide you with the requested
products and services and to improve our personal communications with you. This data may also be used to
efficiently operate SAP’s business, which also includes: the automation and aggregation of data to support
various analytic and statistical efforts, performance and predictive analytics and exploratory data science to
support your customer journey and to fulfill such requests. To the extent permitted by law, SAP may combine
and use such information in an aggregated manner to help us understand your interests and business
demands, develop our business insight and marketing strategies, and to create, develop, deliver, and
improve our personalized communications with you. It may also be used by SAP to display relevant content
on SAP owned or third-party websites.
• Advertising IDs:
Provided your consent or to the extent permitted by applicable law, SAP may create a hashed user ID to
provide to third-party operated social networks or other web offerings (such as X, LinkedIn, Facebook,
Instagram or Google). This information is then matched against the third-party’s own user database to display
to you more relevant SAP content.
suspicious transactions. In case of telephone calls or chat sessions, SAP may record such calls or chat
sessions to improve the quality of SAP’s services after informing you accordingly during that call and, subject
to applicable law, receiving your prior consent before the recording begins.
• Customer Satisfaction:
Within an existing business relationship between you or your employer and SAP, SAP processes your
personal data to help us understand how satisfied you are with the functionality and quality of our products
and services, to provide you with relevant information on our latest product announcements, software
updates or upgrades, events, special offers, and other information about SAP’s software and services that is
relevant and useful to you.
• To keep you up to date:
Within an existing business relationship between you or your employer and SAP, SAP processes your
personal data to inform you about SAP events, products or services which are similar or relate to products
and services you or your employer have already purchased or used. SAP will inform you by postal mail,
email, phone or other electronic means about such news if SAP has collected such information in the context
of the business relationship or has obtained this information from a publicly available source as far as it is
allowed by law, or you have consented. You are entitled to object to SAP’s use for this purpose at any time
by selecting the opt-out option at the bottom of each marketing-related communication.
• Feedback requests and surveys:
To the extent allowed by applicable law, SAP may contact you for feedback regarding the improvement of
the relevant material, product, or service. SAP may also invite you to participate in questionnaires and
surveys. These will generally be designed so you can participate without having to provide information that
identifies you as a participant. If you nonetheless provide your personal data, SAP will use it for the purpose
stated in the questionnaire or survey or to improve its products and services.
• To get in touch with you:
To establish new business relationships between SAP and you or your employer, SAP processes your
personal data to inform you about SAP events, products or services that have a substantive or material
connection to your role or function in your organization. We may also contact you to discuss further your
interest in SAP’s products or services. SAP will contact you by postal mail, email, phone or other electronic
means if you have either consented to such use, or if SAP has obtained your personal data from a publicly
available source as allowed by law or to address you for further consent. You are entitled to object to SAP’s
use for this purpose at any time by selecting the opt-out option at the bottom of each marketing-related
communication.
• Personalized Content:
SAP processes information about your interactions with SAP across its various business areas and its
offerings (your or your employers prior and current use of SAP products or services, your participation in and
use of SAP’s web offerings, events, white papers, free trials or newsletters) to provide you with the requested
products and services and to improve our personal communications with you. This data may also be used to
efficiently operate SAP’s business, which also includes: the automation and aggregation of data to support
various analytic and statistical efforts, performance and predictive analytics and exploratory data science to
support your customer journey and to fulfill such requests. To the extent permitted by law, SAP may combine
and use such information in an aggregated manner to help us understand your interests and business
demands, develop our business insight and marketing strategies, and to create, develop, deliver, and
improve our personalized communications with you. It may also be used by SAP to display relevant content
on SAP owned or third-party websites.
• Advertising IDs:
Provided your consent or to the extent permitted by applicable law, SAP may create a hashed user ID to
provide to third-party operated social networks or other web offerings (such as X, LinkedIn, Facebook,
Instagram or Google). This information is then matched against the third-party’s own user database to display
to you more relevant SAP content.