Mewa: Fashioning a modern user experience that’s a perfect fit for sustainable textile services
Read how Mewa is using SAP Customer Experience solutions to digitalize and automate the sales and service process, enhancing service efficiency and providing a modern e-commerce journey for its customers. Download the DocumentINTERNAL – SAP Only (delete if public)
Mewa: Fashioning a modern user
experience that’s a perfect fit for
sustainable textile services
MEWA Textil-Service SE & Co. Management OHG is a leading provider of reusable textile
rental solutions such as workwear, cleaning cloths, and oil-absorption mats. The company
also leads the way in sustainability, through eco-friendly laundering, water recycling, and
energy-efficient operations. With the company active in 15 European countries, workers
from manufacturing and agriculture to healthcare, food service, construction, and
automotive garages and dealerships wear and use Mewa’s solutions.
Despite the significant success of this family-owned business from Germany, the
company was still processing customer orders and service requests using a manual
service and support model that slowed response time. Looking to optimize the customer
and user experience and enhance service efficiency, Mewa sought to digitalize and
automate the sales and service process in keeping with a modern e-commerce journey.
Featured partner
Picture Credit | MEWA Textil-Service SE & Co. Management OHG,
Wiesbaden, Germany. Used with permission.
Mewa: Fashioning a modern user
experience that’s a perfect fit for
sustainable textile services
MEWA Textil-Service SE & Co. Management OHG is a leading provider of reusable textile
rental solutions such as workwear, cleaning cloths, and oil-absorption mats. The company
also leads the way in sustainability, through eco-friendly laundering, water recycling, and
energy-efficient operations. With the company active in 15 European countries, workers
from manufacturing and agriculture to healthcare, food service, construction, and
automotive garages and dealerships wear and use Mewa’s solutions.
Despite the significant success of this family-owned business from Germany, the
company was still processing customer orders and service requests using a manual
service and support model that slowed response time. Looking to optimize the customer
and user experience and enhance service efficiency, Mewa sought to digitalize and
automate the sales and service process in keeping with a modern e-commerce journey.
Featured partner
Picture Credit | MEWA Textil-Service SE & Co. Management OHG,
Wiesbaden, Germany. Used with permission.
INTERNAL – SAP Only (delete if public)
“By shifting to digital self-service, we’ve streamlined
interactions with customers and reduced reliance on
traditional service channels. Customers now submit
inquiries and requests through a self-service portal
instead of sending emails or calling, significantly
enhancing the user experience for them as well as the
work experience for our sales and service team.”
Thomas Langner, Head of Digital Marketing, MEWA Textil-Service SE & Co.
Management OHG
MEWA Textil-Service SE
& Co. Management OHG
Wiesbaden, Germany
www.mewa.de (German)
Industry
Professional
services
Employees
6,000+
Revenue
€937.9 million
Products and services
Work apparel, protective
clothing, and reusable
cleaning cloths
Featured solutions and services
SAP Commerce, SAP Sales Cloud,
SAP Service Cloud, SAP BTP, and
SAP CX AI Toolkit
90%
Of customer
interactions digitalized
>60%
Of customer requests
automated
Before: Challenges and opportunities
• Manual processes and legacy customer relationship management systems that were a poor fit for user
expectations and the growing volume of work
• Slower response time from team members using disparate, disconnected systems
Why SAP and Sybit GmbH
• Rule-based automation combined with a focus on the user experience offered by SAP Commerce,
SAP Sales Cloud, and SAP Service Cloud solutions integrated with the SAP ERP application
• Functionality to accelerate the development of custom AI automation use cases to address strategic
needs, provided by SAP Business Technology Platform (SAP BTP) and SAP CX AI Toolkit
• Sybit’s status as a trusted and long-term consulting and implementation partner with proven
capabilities in customer experience (CX) process automation
After: Value-driven results
• Minimized manual intervention, enabling faster ticket processing and optimizing workflows in each of
the company’s facilities, improving the user experience
• Boosted service efficiency, greatly reducing processing time per ticket and lowering operational costs
• Enhanced the work experience for the sales and service team by reducing employee workload, with
65,000 hours of routine administrative tasks now automated
Raising the bar on customer service and support experiences with
SAP Customer Experience solutions
Featured partner
100665enUS (26/04) © 2026 SAP SE or an SAP affiliate company. sap.com/terms-of-use
Want to know more?
Read the SAP Innovation
Awards 2025 entry
“By shifting to digital self-service, we’ve streamlined
interactions with customers and reduced reliance on
traditional service channels. Customers now submit
inquiries and requests through a self-service portal
instead of sending emails or calling, significantly
enhancing the user experience for them as well as the
work experience for our sales and service team.”
Thomas Langner, Head of Digital Marketing, MEWA Textil-Service SE & Co.
Management OHG
MEWA Textil-Service SE
& Co. Management OHG
Wiesbaden, Germany
www.mewa.de (German)
Industry
Professional
services
Employees
6,000+
Revenue
€937.9 million
Products and services
Work apparel, protective
clothing, and reusable
cleaning cloths
Featured solutions and services
SAP Commerce, SAP Sales Cloud,
SAP Service Cloud, SAP BTP, and
SAP CX AI Toolkit
90%
Of customer
interactions digitalized
>60%
Of customer requests
automated
Before: Challenges and opportunities
• Manual processes and legacy customer relationship management systems that were a poor fit for user
expectations and the growing volume of work
• Slower response time from team members using disparate, disconnected systems
Why SAP and Sybit GmbH
• Rule-based automation combined with a focus on the user experience offered by SAP Commerce,
SAP Sales Cloud, and SAP Service Cloud solutions integrated with the SAP ERP application
• Functionality to accelerate the development of custom AI automation use cases to address strategic
needs, provided by SAP Business Technology Platform (SAP BTP) and SAP CX AI Toolkit
• Sybit’s status as a trusted and long-term consulting and implementation partner with proven
capabilities in customer experience (CX) process automation
After: Value-driven results
• Minimized manual intervention, enabling faster ticket processing and optimizing workflows in each of
the company’s facilities, improving the user experience
• Boosted service efficiency, greatly reducing processing time per ticket and lowering operational costs
• Enhanced the work experience for the sales and service team by reducing employee workload, with
65,000 hours of routine administrative tasks now automated
Raising the bar on customer service and support experiences with
SAP Customer Experience solutions
Featured partner
100665enUS (26/04) © 2026 SAP SE or an SAP affiliate company. sap.com/terms-of-use
Want to know more?
Read the SAP Innovation
Awards 2025 entry