David Robinson Executive Biography
David Robinson serves as the President of SAP North America and Americas Customer Success Functions. Download the Document© 2026 SAP SE or an SAP affiliate company. All rights reserved. No part of this publication may be reproduced or transmitted in any form or for any purpose without the express
permission of SAP SE or an SAP affiliate company. SAP and other SAP products and services mentioned herein as well as their respective logos are trademarks or registered
trademarks of SAP SE (or an SAP affiliate company) in Germany and other countries. All other product and service names mentioned are the trademarks of their respective
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[PUBLIC]
Executive Biography
SAP Americas Team
David Robinson
President, SAP North America and Americas Customer Success Functions
SAP Americas
David Robinson is the President of SAP North America and Americas Customer Success
Functions, responsible for leading SAP’s business in North America and driving the
company’s growth, advisory, and ecosystem strategy across the broader Americas region.
With more than three decades of experience in enterprise technology, David has built and
led global teams across revenue, operations, and strategy. He is passionate about helping
organizations reimagine and scale their businesses through technology, guided by a deep
belief in the power of co-innovation to turn ideas into quantifiable outcomes. A customer-
focused and forward-thinking leader, David is known for fostering trust, empowering
diverse teams, and delivering results that create lasting value.
Since joining SAP, David has played a pivotal role in shaping and executing the company’s
global strategy and customer success agenda across industries, products, and delivery
functions. As global President of SAP Cloud ERP, he led SAP’s company-wide cloud
transformation through the RISE with SAP program, driving innovation and business growth
around the world. He also served as Acting Head of SAP’s U.S. Public Services organization,
permission of SAP SE or an SAP affiliate company. SAP and other SAP products and services mentioned herein as well as their respective logos are trademarks or registered
trademarks of SAP SE (or an SAP affiliate company) in Germany and other countries. All other product and service names mentioned are the trademarks of their respective
companies. Please see https://www.sap.com/trademark for additional trademark information and notices.
[PUBLIC]
Executive Biography
SAP Americas Team
David Robinson
President, SAP North America and Americas Customer Success Functions
SAP Americas
David Robinson is the President of SAP North America and Americas Customer Success
Functions, responsible for leading SAP’s business in North America and driving the
company’s growth, advisory, and ecosystem strategy across the broader Americas region.
With more than three decades of experience in enterprise technology, David has built and
led global teams across revenue, operations, and strategy. He is passionate about helping
organizations reimagine and scale their businesses through technology, guided by a deep
belief in the power of co-innovation to turn ideas into quantifiable outcomes. A customer-
focused and forward-thinking leader, David is known for fostering trust, empowering
diverse teams, and delivering results that create lasting value.
Since joining SAP, David has played a pivotal role in shaping and executing the company’s
global strategy and customer success agenda across industries, products, and delivery
functions. As global President of SAP Cloud ERP, he led SAP’s company-wide cloud
transformation through the RISE with SAP program, driving innovation and business growth
around the world. He also served as Acting Head of SAP’s U.S. Public Services organization,
© 2026 SAP SE or an SAP affiliate company. All rights reserved. No part of this publication may be reproduced or transmitted in any form or for any purpose without the expr ess
permission of SAP SE or an SAP affiliate company. SAP and other SAP products and services mentioned herein as well as their respective logos are trademarks or registered
trademarks of SAP SE (or an SAP affiliate company) in Germany and other countries. All other product and service names mentio ned are the trademarks of their respective
companies. Please see https://www.sap.com/trademark for additional trademark information and notices.
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supporting digital modernization for government and public sector customers. Earlier in his
career at SAP, David led innovation, advisory, and engineering teams at SAP Labs and SAP
America.
Before SAP, David held senior executive positions at enterprise software startups
ClearCross and Nextlinx, where he helped shape go-to-market strategy, global expansion,
and product innovation in the early evolution of digital supply chain transformation. His
leadership in these fast-paced, entrepreneurial environments strengthened his ability to
scale technology businesses while building high-performing, customer-centric teams.
Outside of SAP, David continues to support technology innovation as an advisor to early-
stage companies, including serving on the advisory board of Virtru, a leader in data privacy
and protection.
David holds an MBA from the University of Virginia Darden School of Business and a
bachelor’s degree in international finance from American University.
permission of SAP SE or an SAP affiliate company. SAP and other SAP products and services mentioned herein as well as their respective logos are trademarks or registered
trademarks of SAP SE (or an SAP affiliate company) in Germany and other countries. All other product and service names mentio ned are the trademarks of their respective
companies. Please see https://www.sap.com/trademark for additional trademark information and notices.
2 / 2
supporting digital modernization for government and public sector customers. Earlier in his
career at SAP, David led innovation, advisory, and engineering teams at SAP Labs and SAP
America.
Before SAP, David held senior executive positions at enterprise software startups
ClearCross and Nextlinx, where he helped shape go-to-market strategy, global expansion,
and product innovation in the early evolution of digital supply chain transformation. His
leadership in these fast-paced, entrepreneurial environments strengthened his ability to
scale technology businesses while building high-performing, customer-centric teams.
Outside of SAP, David continues to support technology innovation as an advisor to early-
stage companies, including serving on the advisory board of Virtru, a leader in data privacy
and protection.
David holds an MBA from the University of Virginia Darden School of Business and a
bachelor’s degree in international finance from American University.