The SAP solution was integral to helping Essity transform the customer experience. Essity gained significant improvements in how we measure the customer experience and are now able to use that data to enhance SAP CX. They also were able to greatly enhance their sales forecasting accuracy and ability to measure ROI for marketing campaigns. By simplifying and streamlining processes, Essity Australasia has seen substantial improvements in how they interact with consumers while reducing the time it takes to resolve customer issues. 5295
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