Hörmann KG Verkaufsgesellschaft - SAP Innovation Awards 2025
Winner in the AI Excellence category: Sales reps frequently lose meeting details due to delayed documentation. The AI-powered Visit Report Assistant, integrated with SAP Sales Cloud, addresses this by enabling sales reps to record reports via voice immediately after meetings. The tool converts colloquial input into business-ready text, enhances accuracy, standardizes structure, and generates quick summaries, saving sales reps 83% of their time. - Entry #5224 Download the DocumentPUBLIC
Entry Pitch Deck
HÖRMANN Group
Lennard Eichler & Team
Manufacturing
Industry leading AI-Powered CX companion
Hörmann visit report assistant
Entry Pitch Deck
HÖRMANN Group
Lennard Eichler & Team
Manufacturing
Industry leading AI-Powered CX companion
Hörmann visit report assistant
COMPANY NAME:
HEADQUARTERS:
INDUSTRY:
WEBSITE:
NUMBER OF EMPLOYEES:
Company information
2
Hörmann Group
Steinhagen, Germany
Building Products
https://www.hoermann.de/
6,000 worldwide
Hörmann Group, a family-owned company, is a leading global supplier of
doors with over 6,000 employees in 40 factories across Europe, North
America, and Asia. Since 1935, Hörmann has sold over 20 million doors
and has an annual turnover exceeding €1 billion. Headquartered in
Germany, it has more than 100 sales locations in 40 countries and
partners in 50 more.
Hörmann is continuously working to unify its global sales, repair and
maintenance services, and marketing activities to facilitate business
interactions and enhance customer experience.
PUBLIC
HEADQUARTERS:
INDUSTRY:
WEBSITE:
NUMBER OF EMPLOYEES:
Company information
2
Hörmann Group
Steinhagen, Germany
Building Products
https://www.hoermann.de/
6,000 worldwide
Hörmann Group, a family-owned company, is a leading global supplier of
doors with over 6,000 employees in 40 factories across Europe, North
America, and Asia. Since 1935, Hörmann has sold over 20 million doors
and has an annual turnover exceeding €1 billion. Headquartered in
Germany, it has more than 100 sales locations in 40 countries and
partners in 50 more.
Hörmann is continuously working to unify its global sales, repair and
maintenance services, and marketing activities to facilitate business
interactions and enhance customer experience.
PUBLIC
CHALLENGE: SOLUTION: OUTCOME:
AI-powered visit report creation on the fly
3
Hours saved for sales reps in 2024 Additional visit reports due to simple
handling in 2024
Less time to create a proper visit report in
2024
5220
HÖRMANN Group
>3.500 83%
• Sales reps visit multiple customers daily.
• Meeting outcomes are documented in SAP Sales
Cloud.
• Documentation is often done at the end of the week.
• Delayed documentation leads to forgotten details and
incomplete reports.
• Reports lack essential details due to the time-
consuming nature of the task.
• Industry-leading AI-powered Visit Report Assistant,
self-developed on SAP BTP and integrated with SAP
Sales Cloud, supports field staff in recording visit
content.
• Mobile app allows sales reps to record reports by voice
for visits created in SAP Sales Cloud.
• AI-powered feature generates business-ready text from
colloquial input.
• Users can casually narrate visit details without worrying
about structure or wording.
• Enhanced Accuracy: Entering visit reports in colloquial
language immediately after meetings helps retain more
relevant points.
• Standardized Structure: The AI-powered assistant ensures a
standardized format, easy to read and understand.
• Quick Summaries: Automatically generated concise
summaries allow for quick comprehension of the report
content.
• Business-Ready Text: The generated text is business-ready
and can be directly used to handover to customers.
• Time Efficiency: This resulted in an 83% time saving for
sales representatives, allowing them to focus more on
processing follow-up activities.
PUBLIC
AI-powered visit report creation on the fly
3
Hours saved for sales reps in 2024 Additional visit reports due to simple
handling in 2024
Less time to create a proper visit report in
2024
5220
HÖRMANN Group
>3.500 83%
• Sales reps visit multiple customers daily.
• Meeting outcomes are documented in SAP Sales
Cloud.
• Documentation is often done at the end of the week.
• Delayed documentation leads to forgotten details and
incomplete reports.
• Reports lack essential details due to the time-
consuming nature of the task.
• Industry-leading AI-powered Visit Report Assistant,
self-developed on SAP BTP and integrated with SAP
Sales Cloud, supports field staff in recording visit
content.
• Mobile app allows sales reps to record reports by voice
for visits created in SAP Sales Cloud.
• AI-powered feature generates business-ready text from
colloquial input.
• Users can casually narrate visit details without worrying
about structure or wording.
• Enhanced Accuracy: Entering visit reports in colloquial
language immediately after meetings helps retain more
relevant points.
• Standardized Structure: The AI-powered assistant ensures a
standardized format, easy to read and understand.
• Quick Summaries: Automatically generated concise
summaries allow for quick comprehension of the report
content.
• Business-Ready Text: The generated text is business-ready
and can be directly used to handover to customers.
• Time Efficiency: This resulted in an 83% time saving for
sales representatives, allowing them to focus more on
processing follow-up activities.
PUBLIC
4
With Hörmann VRA powered by AI as
add-on for SAP Sales Cloud we help our
sales reps to secure all relevant data of
meeting with our customers directly
after the visit with a minimum of time
investment.
Lennard Eichler
Head of Department Central Customer and Service Applications, Hörmann KG Verkaufsgesellschaft
PUBLIC
With Hörmann VRA powered by AI as
add-on for SAP Sales Cloud we help our
sales reps to secure all relevant data of
meeting with our customers directly
after the visit with a minimum of time
investment.
Lennard Eichler
Head of Department Central Customer and Service Applications, Hörmann KG Verkaufsgesellschaft
PUBLIC
GLOBAL CHALLENGES
Challenges
BUSINESS CHALLENGES
PUBLIC 5
• The German construction industry is facing a complex crisis
with far-reaching effects on the entire sector.
• Key factors contributing to the crisis include:
• Lack of building land
• Stricter regulations
• Shortage of skilled workers
• Rising costs
• Environmental requirements
• Digitalization pressure
• Bureaucracy
• Global raw material shortages
• These challenges lead to delays, increased costs, and a decline
in building permits.
• The crisis exacerbates the housing shortage and impacts the
overall economy.
• Impact on Orders: Hörmann is experiencing a decline in
orders due to the challenges in the construction industry.
• Customer Contact: Maintaining direct and intensive contact
with our customers is crucial during these times.
• Process Optimization: We are reviewing various processes to
optimize and generate sufficient time for necessary efforts.
• Visit Reports: Recording visit reports in the SAP Sales Cloud
has been identified as a time-consuming yet important process.
• Solution: Our Sales Reps need a fast and easy tool to record
visit reports immediately after each customer meeting directly in
SAP Sales Cloud.
Challenges
BUSINESS CHALLENGES
PUBLIC 5
• The German construction industry is facing a complex crisis
with far-reaching effects on the entire sector.
• Key factors contributing to the crisis include:
• Lack of building land
• Stricter regulations
• Shortage of skilled workers
• Rising costs
• Environmental requirements
• Digitalization pressure
• Bureaucracy
• Global raw material shortages
• These challenges lead to delays, increased costs, and a decline
in building permits.
• The crisis exacerbates the housing shortage and impacts the
overall economy.
• Impact on Orders: Hörmann is experiencing a decline in
orders due to the challenges in the construction industry.
• Customer Contact: Maintaining direct and intensive contact
with our customers is crucial during these times.
• Process Optimization: We are reviewing various processes to
optimize and generate sufficient time for necessary efforts.
• Visit Reports: Recording visit reports in the SAP Sales Cloud
has been identified as a time-consuming yet important process.
• Solution: Our Sales Reps need a fast and easy tool to record
visit reports immediately after each customer meeting directly in
SAP Sales Cloud.
PROJECT OBJECTIVES WHY SAP
Objectives
6
Since 2018, HÖRMANN Group has been leveraging SAP
Customer Experience Solutions for various use cases. Our suite
includes SAP Marketing Cloud, SAP Customer Data Solutions,
and SAP Sales and Service Cloud, all integrated with different
SAP BTP Applications. These tools help our employees enhance
customer relationships every day.
Real-Time Data Integration
With the extensive integration packages provided by SAP
Integration Suite, we can transport all relevant data within our SAP
environment in real - time. This seamless data flow ensures that
our teams have the most up-to-date information at their fingertips.
Innovative Extensions
Our internal development team has utilized the available SAP BTP
services to create various side-by-side extensions. One notable
example is the AI-powered Hörmann Visit Report Assistant (VRA).
This innovative tool supports our field staff by transforming
colloquial input into business-ready text, streamlining the process
of documenting customer visits.
The standard SAP Sales and Service Cloud mobile app can
transcribe audio in visit reports, but it only provides simple speech
recognition, transferring spoken content verbatim. This does not
help sales representatives quickly create business-ready visit
reports.
Project Requirements
• A mobile application that displays visits from the SAP Sales
Cloud.
• Colloquial input of information, such as on the way to the car
after a customer appointment.
• Creation of business-ready text for direct dispatch to the
customer.
• Summarizing the text in keywords for a quick overview for later
reference.
PUBLIC
Objectives
6
Since 2018, HÖRMANN Group has been leveraging SAP
Customer Experience Solutions for various use cases. Our suite
includes SAP Marketing Cloud, SAP Customer Data Solutions,
and SAP Sales and Service Cloud, all integrated with different
SAP BTP Applications. These tools help our employees enhance
customer relationships every day.
Real-Time Data Integration
With the extensive integration packages provided by SAP
Integration Suite, we can transport all relevant data within our SAP
environment in real - time. This seamless data flow ensures that
our teams have the most up-to-date information at their fingertips.
Innovative Extensions
Our internal development team has utilized the available SAP BTP
services to create various side-by-side extensions. One notable
example is the AI-powered Hörmann Visit Report Assistant (VRA).
This innovative tool supports our field staff by transforming
colloquial input into business-ready text, streamlining the process
of documenting customer visits.
The standard SAP Sales and Service Cloud mobile app can
transcribe audio in visit reports, but it only provides simple speech
recognition, transferring spoken content verbatim. This does not
help sales representatives quickly create business-ready visit
reports.
Project Requirements
• A mobile application that displays visits from the SAP Sales
Cloud.
• Colloquial input of information, such as on the way to the car
after a customer appointment.
• Creation of business-ready text for direct dispatch to the
customer.
• Summarizing the text in keywords for a quick overview for later
reference.
PUBLIC