dm-drogerie markt GmbH + Co. KG - SAP Innovation Awards 2025
SAP SuccessFactors Recruiting, not optimized for mobile, caused hiring delays for on-the-go managers. dm-drogerie markt's new mobile-first app streamlines tasks, reducing feedback times and overall time to hire, making the process more comfortable and efficient. - 5253 Download the DocumentPUBLIC
Entry Pitch Deck
dm-drogerie markt
Mobile Hire – Fast and effective application
assessment
Retail
Entry Pitch Deck
dm-drogerie markt
Mobile Hire – Fast and effective application
assessment
Retail
COMPANY NAME:
HEADQUARTERS:
INDUSTRY:
WEBSITE:
NUMBER OF EMPLOYEES:
Company information
2
dm-drogerie markt
Karlsruhe, Germany
Retail
https://www.dm.de/
89,197
Founded in 1973, dm-drogerie markt is one of Europe’s leading
retail chains for personal care and household products. Our
mission is to enable people to live healthier, more sustainable
lives. Serving millions of customers, we focus on providing high-
quality, eco-conscious products. As an intelligent enterprise, we
leverage digital tools to optimize operations and enhance
customer experience. Our commitment to sustainability includes
reducing our carbon footprint, transparent supply chains, and
social initiatives supporting education and community
development.
PUBLIC
HEADQUARTERS:
INDUSTRY:
WEBSITE:
NUMBER OF EMPLOYEES:
Company information
2
dm-drogerie markt
Karlsruhe, Germany
Retail
https://www.dm.de/
89,197
Founded in 1973, dm-drogerie markt is one of Europe’s leading
retail chains for personal care and household products. Our
mission is to enable people to live healthier, more sustainable
lives. Serving millions of customers, we focus on providing high-
quality, eco-conscious products. As an intelligent enterprise, we
leverage digital tools to optimize operations and enhance
customer experience. Our commitment to sustainability includes
reducing our carbon footprint, transparent supply chains, and
social initiatives supporting education and community
development.
PUBLIC
CHALLENGE: SOLUTION: OUTCOME:
Mobile Hire
3
Positive feedback for the Recruiting App by
Hiring Managers regarding experience,
look & feel and process guidance
reduction of feedback time by Hiring
Managers
calculated working days saved per year for
approx. 5,000 Hiring Managers by using
Mobile Hire App
100%
dm-drogerie markt
58% 2,750
SAP SuccessFactors Recruiting is not built for mobile
usage. This bears to two main challenges:
• Colleagues in the dm-stores have no access to
desktop devices. Therefore, they have to do their
recruiting tasks on mobile devices. Due to that, the
recruiting process is currently considered to be very
uncomfortable by Hiring Managers.
• The Hiring Managers have very tight schedules. As
they aren’t able to do their recruiting tasks on mobile
devices between appointments, they have dedicated
slots once or twice a week for recruiting tasks. This
leads to longer feedback times and a longer time to
hire.
We created an App with a mobile-first approach to
support Hiring Managers in the recruiting process:
• The App works on mobile and desktop devices.
• The Hiring Managers have direct access to their
recruiting tasks and immediately see their To-Dos.
• The App guides the Hiring Manager intuitively through
the recruiting process.
PUBLIC
The new App achieves several results:
• The Hiring Managers now perceive the recruiting
process as comfortable and supported by the App.
• The Hiring Managers use small slots in between for
their recruiting tasks. This leads to a shortening of the
feedback time and time to hire. Furthermore, they gain
time that was previously blocked for recruiting tasks.
• The process guidance and the clear structure of the
application lead to time-saving during the processing
of the recruiting tasks. In combination with the
constant processing of the recruiting tasks.
Mobile Hire
3
Positive feedback for the Recruiting App by
Hiring Managers regarding experience,
look & feel and process guidance
reduction of feedback time by Hiring
Managers
calculated working days saved per year for
approx. 5,000 Hiring Managers by using
Mobile Hire App
100%
dm-drogerie markt
58% 2,750
SAP SuccessFactors Recruiting is not built for mobile
usage. This bears to two main challenges:
• Colleagues in the dm-stores have no access to
desktop devices. Therefore, they have to do their
recruiting tasks on mobile devices. Due to that, the
recruiting process is currently considered to be very
uncomfortable by Hiring Managers.
• The Hiring Managers have very tight schedules. As
they aren’t able to do their recruiting tasks on mobile
devices between appointments, they have dedicated
slots once or twice a week for recruiting tasks. This
leads to longer feedback times and a longer time to
hire.
We created an App with a mobile-first approach to
support Hiring Managers in the recruiting process:
• The App works on mobile and desktop devices.
• The Hiring Managers have direct access to their
recruiting tasks and immediately see their To-Dos.
• The App guides the Hiring Manager intuitively through
the recruiting process.
PUBLIC
The new App achieves several results:
• The Hiring Managers now perceive the recruiting
process as comfortable and supported by the App.
• The Hiring Managers use small slots in between for
their recruiting tasks. This leads to a shortening of the
feedback time and time to hire. Furthermore, they gain
time that was previously blocked for recruiting tasks.
• The process guidance and the clear structure of the
application lead to time-saving during the processing
of the recruiting tasks. In combination with the
constant processing of the recruiting tasks.
4
With Mobile Hire, we’ve revolutionized
recruitment by enabling Hiring Managers to
make faster, better and more comfortable
hiring decisions. Leveraging SAP
SuccessFactors and Azure Cloud, our SaaS
solution streamlines processes and reduces
time-to-hire. This proves, that innovation and
efficiency go hand in hand with a significant
return on investment, year by year.
Andreas Gessner
Head of Employee Technologie at dmTECH
PUBLIC
With Mobile Hire, we’ve revolutionized
recruitment by enabling Hiring Managers to
make faster, better and more comfortable
hiring decisions. Leveraging SAP
SuccessFactors and Azure Cloud, our SaaS
solution streamlines processes and reduces
time-to-hire. This proves, that innovation and
efficiency go hand in hand with a significant
return on investment, year by year.
Andreas Gessner
Head of Employee Technologie at dmTECH
PUBLIC
COMPANY NAME:
Participating partner information
p78 was pivotal in bringing Mobile Hire
to life, using their SAP
SuccessFactors and seamless
integration expertise for smooth
integration. We optimized our
processes with a mobile-only
approach, making them standardized
and independent of location and time.
This increases efficiency and flexibility,
reduces time-to-hire and improves
team collaboration.
Andreas Gessner, Head of Employee
Technologie at dmTECH
5
projekt0708 GmbH (p78)
p78, an IT services and consulting company, led the design and development of Mobile Hire
using SAP SuccessFactors and Azure technologies. They provided end-to-end
implementation, ensured seamless integration, security and scalability. The project
modernized recruitment processes, enabling HR teams and Hiring Managers to make faster,
data-driven decisions with mobile-first approach.
PUBLIC
Participating partner information
p78 was pivotal in bringing Mobile Hire
to life, using their SAP
SuccessFactors and seamless
integration expertise for smooth
integration. We optimized our
processes with a mobile-only
approach, making them standardized
and independent of location and time.
This increases efficiency and flexibility,
reduces time-to-hire and improves
team collaboration.
Andreas Gessner, Head of Employee
Technologie at dmTECH
5
projekt0708 GmbH (p78)
p78, an IT services and consulting company, led the design and development of Mobile Hire
using SAP SuccessFactors and Azure technologies. They provided end-to-end
implementation, ensured seamless integration, security and scalability. The project
modernized recruitment processes, enabling HR teams and Hiring Managers to make faster,
data-driven decisions with mobile-first approach.
PUBLIC
GLOBAL CHALLENGES
Challenges
BUSINESS CHALLENGES
PUBLIC 6
• Contrary conditions in the recruiting process: In our
experience, the job market for specialists still faces a shortage
of applications, while blue-collar applications are rising
dramatically. Both situations have one in common: The need
for quick response in the recruiting process.
• Digital Transformation Pressure: We must adopt digital
solutions to stay competitive and resilient in a rapidly changing
job market.
• Remote and Hybrid Work Trends: The shift to remote and
hybrid work models demands flexible, cloud-based recruitment
tools to attract and manage talents globally.
These challenges emphasize the need for agile, technology-driven
recruitment solutions to meet modern workforce demands.
• Mobile Usage: Hiring Managers are used to do daily tasks on
mobile devices. Hiring Managers in the dm markets even have
no access to a desktop devices.
• Inefficiencies in Recruitment Processes: Lengthy and
fragmented workflows led to delays in decision-making and
prolonged time-to-hire.
• Lack of Centralized Candidate Data: Hiring Managers
struggled with scattered information across multiple systems,
causing inefficiencies and errors.
• Manual Task Management: Reliance on email reminders and
spreadsheets increased administrative overhead and reduced
productivity.
These challenges impacted employee satisfaction, reduced agility,
and created hiring bottlenecks, highlighting the urgent need for
transformation.
Challenges
BUSINESS CHALLENGES
PUBLIC 6
• Contrary conditions in the recruiting process: In our
experience, the job market for specialists still faces a shortage
of applications, while blue-collar applications are rising
dramatically. Both situations have one in common: The need
for quick response in the recruiting process.
• Digital Transformation Pressure: We must adopt digital
solutions to stay competitive and resilient in a rapidly changing
job market.
• Remote and Hybrid Work Trends: The shift to remote and
hybrid work models demands flexible, cloud-based recruitment
tools to attract and manage talents globally.
These challenges emphasize the need for agile, technology-driven
recruitment solutions to meet modern workforce demands.
• Mobile Usage: Hiring Managers are used to do daily tasks on
mobile devices. Hiring Managers in the dm markets even have
no access to a desktop devices.
• Inefficiencies in Recruitment Processes: Lengthy and
fragmented workflows led to delays in decision-making and
prolonged time-to-hire.
• Lack of Centralized Candidate Data: Hiring Managers
struggled with scattered information across multiple systems,
causing inefficiencies and errors.
• Manual Task Management: Reliance on email reminders and
spreadsheets increased administrative overhead and reduced
productivity.
These challenges impacted employee satisfaction, reduced agility,
and created hiring bottlenecks, highlighting the urgent need for
transformation.