SAP Innovation Awards 2024 – Entry ID 4378- Martur Fompak International
Sustainability Hero and Industry Leader Winner: Thanks to this innovation, Martur Fompak International (MFI) is now able to incorporate Carbon emission values into equation for every decision they take to steer the industry and world towards a more sustainable future. MFI enables their business partner OEMs and ultimately the end consumers/buyers to see their decisions’ Carbon footprint in real time and with that hopefully promote more sustainable consumer decisions and demand for the industry, and even the world. Download the DocumentPUBLIC
Entry Pitch Deck
MARTUR FOMPAK INTERNATIONAL
Özlem ALTINIŞIK
Automotive
AI-Driven Sustainable Innovation: Redefining
Cockpit Customization in Automotive Industry
Entry Pitch Deck
MARTUR FOMPAK INTERNATIONAL
Özlem ALTINIŞIK
Automotive
AI-Driven Sustainable Innovation: Redefining
Cockpit Customization in Automotive Industry
COMPANY NAME:
HEADQUARTERS:
INDUSTRY:
WEBSITE:
NUMBER OF EMPLOYEES:
Company Information
© 2023 SAP SE or an SAP affiliate company. All rights reserved | PUBLIC 2
MARTUR FOMPAK
INTERNATIONAL
ISTANBUL / TURKIYE,
PARIS / FRANCE
Automotive
https://www.marturfompak.com/
7000+
It is founded in 1985 to produce molded foam, Martur Fompak International is now one
of the world’s leading suppliers in automotive seat production. Having 30 production
plants in 7 countries with more than 7000 employees. The company designs and
manufactures complete seat systems, interiors and automotive textile for passenger cars
and light commercial vehicles, in the automotive industry. The company provides its
services to leading international OEMs with E&D and design offices in multiple locations
in Europe, Martur Fompak International continues to set the standards for the industry.
Integrity and focus on people assure that Martur Fompak’s excellence spans across
every level of our business. Our long history of positive and effective employee practices
provide us with a set of beliefs, approaches and tools that we implement even in the
finest details of our business. In light of with our core values, we harbor a deep
commitment to our employees. Developing and motivating our people as innovators and
leaders forms a cornerstone in our management approach, which we believe it is the
main driver our success.
Our Company is committed to take action on the Sustainable Development Goals
(SDGs) by United Nations (UN); especially for climate action which needs Urgent action.
HEADQUARTERS:
INDUSTRY:
WEBSITE:
NUMBER OF EMPLOYEES:
Company Information
© 2023 SAP SE or an SAP affiliate company. All rights reserved | PUBLIC 2
MARTUR FOMPAK
INTERNATIONAL
ISTANBUL / TURKIYE,
PARIS / FRANCE
Automotive
https://www.marturfompak.com/
7000+
It is founded in 1985 to produce molded foam, Martur Fompak International is now one
of the world’s leading suppliers in automotive seat production. Having 30 production
plants in 7 countries with more than 7000 employees. The company designs and
manufactures complete seat systems, interiors and automotive textile for passenger cars
and light commercial vehicles, in the automotive industry. The company provides its
services to leading international OEMs with E&D and design offices in multiple locations
in Europe, Martur Fompak International continues to set the standards for the industry.
Integrity and focus on people assure that Martur Fompak’s excellence spans across
every level of our business. Our long history of positive and effective employee practices
provide us with a set of beliefs, approaches and tools that we implement even in the
finest details of our business. In light of with our core values, we harbor a deep
commitment to our employees. Developing and motivating our people as innovators and
leaders forms a cornerstone in our management approach, which we believe it is the
main driver our success.
Our Company is committed to take action on the Sustainable Development Goals
(SDGs) by United Nations (UN); especially for climate action which needs Urgent action.
CHALLENGE: SOLUTION: OUTCOME:
AI-Driven Sustainable Innovation: Redefining Cockpit Customization
© 2023 SAP SE or an SAP affiliate company. All rights reserved | PUBLIC
3
Max decrease in Carbon Emissions with SAP TM Route
Optimization (Milkrun) Processes
* MFI Kocaeli (Gölcük) Plant Result
Less Carbon Emission per seat by using Sustainable
products (Standard Versus – Sustainable Version) Faster Development using SAP Libraries
and Low-Code Tools
52%
Martur Fompak International
>10x
• Provide and promote customers and OEMs more
sustainable options
• Enable OEMs and customers to experience their
Cockpit choices and see their Carbon footprint
impact before making the purchase
• Enable less carbon emission and more
sustainable decisions in the company processes
• Measure and report MFI’s carbon footprint in
product and process granularity for making better
decisions
• Creating competitive edge and differentiation
point against competition
Martur Fompak International (MFI) is determined to
create a more livable and sustainable world by
focusing on end-to-end, smart and efficient
applications. In line with this purpose, MFI has built
a data and Metaverse platform by integrating RISE
with SAP, SAP Sustainability Footprint Management,
SAP ME/MII and leveraging SAP AI Launchpad,
SAP AI Core and SAP Build platforms, for internal
and external use. With this platform, internal
business teams, OEM customers and end users are
able to see carbon effect of their decisions.
Thanks to this innovation, MFI is now able to
incorporate Carbon emission values into equation
for every decision they take to steer the industry and
world towards a more sustainable future. MFI
enables their business partner OEMs and ultimately
the end consumers/buyers to see their decisions’
Carbon footprint in real time and with that hopefully
promote more sustainable consumer decisions and
demand for the industry, and even the world
* >50x faster than manuel calculation
• Data collection time is >75x faster thanks to
SAPS/4HANA integration
34%
AI-Driven Sustainable Innovation: Redefining Cockpit Customization
© 2023 SAP SE or an SAP affiliate company. All rights reserved | PUBLIC
3
Max decrease in Carbon Emissions with SAP TM Route
Optimization (Milkrun) Processes
* MFI Kocaeli (Gölcük) Plant Result
Less Carbon Emission per seat by using Sustainable
products (Standard Versus – Sustainable Version) Faster Development using SAP Libraries
and Low-Code Tools
52%
Martur Fompak International
>10x
• Provide and promote customers and OEMs more
sustainable options
• Enable OEMs and customers to experience their
Cockpit choices and see their Carbon footprint
impact before making the purchase
• Enable less carbon emission and more
sustainable decisions in the company processes
• Measure and report MFI’s carbon footprint in
product and process granularity for making better
decisions
• Creating competitive edge and differentiation
point against competition
Martur Fompak International (MFI) is determined to
create a more livable and sustainable world by
focusing on end-to-end, smart and efficient
applications. In line with this purpose, MFI has built
a data and Metaverse platform by integrating RISE
with SAP, SAP Sustainability Footprint Management,
SAP ME/MII and leveraging SAP AI Launchpad,
SAP AI Core and SAP Build platforms, for internal
and external use. With this platform, internal
business teams, OEM customers and end users are
able to see carbon effect of their decisions.
Thanks to this innovation, MFI is now able to
incorporate Carbon emission values into equation
for every decision they take to steer the industry and
world towards a more sustainable future. MFI
enables their business partner OEMs and ultimately
the end consumers/buyers to see their decisions’
Carbon footprint in real time and with that hopefully
promote more sustainable consumer decisions and
demand for the industry, and even the world
* >50x faster than manuel calculation
• Data collection time is >75x faster thanks to
SAPS/4HANA integration
34%
© 2023 SAP SE or an SAP affiliate company. All rights reserved | PUBLIC 4
... We are working passionately to adapt emerging
technologies to all of our business processes and to
create a ‘New Digital and Sustainable’ business
model, to make it more resilient, more competitive
and above all to create a more ‘Sustainable World’.
As Martur Fompak International, we believe that this
project will raise awareness and trigger change in the
regions we operate in and in the automotive industry.
Can ÜSTÜNBERK
Executive Board Member at MARTURFOMPAK International
... We are working passionately to adapt emerging
technologies to all of our business processes and to
create a ‘New Digital and Sustainable’ business
model, to make it more resilient, more competitive
and above all to create a more ‘Sustainable World’.
As Martur Fompak International, we believe that this
project will raise awareness and trigger change in the
regions we operate in and in the automotive industry.
Can ÜSTÜNBERK
Executive Board Member at MARTURFOMPAK International
GLOBAL CHALLENGES BUSINESS CHALLENGES
Challenges and Objectives 1 of 2
© 2023 SAP SE or an SAP affiliate company. All rights reserved | PUBLIC 5
• “To limit global warming to 1.5°C above pre- industrial levels,
emissions must already be decreasing and need to be cut by
almost half by 2030, just seven years away. But, we are
drastically off track from this target.” U.N
• Only 9% of companies have comprehensive understanding
of their greenhouse gas output
• A set of proposals to make the EU's climate, energy, transport
and taxation policies fit for reducing net greenhouse gas
emissions by at least 55% by 2030, such as Carbon Border
Adjustment Mechanism.
• A shared, trusted and auditable technology platform to track
and analyze carbon-data-chain in real-time
• Creating and promoting sustainable product options and
awereness for consumers and making those accessible and
suitable
• Assessing our true carbon footprint along the value chain with
granular cradle to gate carbon footprint calculations that consider
materials, transportation, and production
• Integration of carbon data into business strategy, building
decarbonization directly into our core strategy and business
processes, customer experience, improving energy efficiency
and competitiveness
• Making carbon footprint impacts available for internal and
external business partners to make more sustainable decisions
• Getting ready for carbon and sustainability regulations and
legislations
• Developing ever more complex and in increasing numbers of and
applications, processes and innovations to fulfill business
needs, meet customer expectations and address industry as well
as world challenges
• Being able to track each product’s carbon emission through its
whole life cycle to meet OEM’s standards and targets 2 years
ahead of timeline with SAP SFM (required for 2026)
Challenges and Objectives 1 of 2
© 2023 SAP SE or an SAP affiliate company. All rights reserved | PUBLIC 5
• “To limit global warming to 1.5°C above pre- industrial levels,
emissions must already be decreasing and need to be cut by
almost half by 2030, just seven years away. But, we are
drastically off track from this target.” U.N
• Only 9% of companies have comprehensive understanding
of their greenhouse gas output
• A set of proposals to make the EU's climate, energy, transport
and taxation policies fit for reducing net greenhouse gas
emissions by at least 55% by 2030, such as Carbon Border
Adjustment Mechanism.
• A shared, trusted and auditable technology platform to track
and analyze carbon-data-chain in real-time
• Creating and promoting sustainable product options and
awereness for consumers and making those accessible and
suitable
• Assessing our true carbon footprint along the value chain with
granular cradle to gate carbon footprint calculations that consider
materials, transportation, and production
• Integration of carbon data into business strategy, building
decarbonization directly into our core strategy and business
processes, customer experience, improving energy efficiency
and competitiveness
• Making carbon footprint impacts available for internal and
external business partners to make more sustainable decisions
• Getting ready for carbon and sustainability regulations and
legislations
• Developing ever more complex and in increasing numbers of and
applications, processes and innovations to fulfill business
needs, meet customer expectations and address industry as well
as world challenges
• Being able to track each product’s carbon emission through its
whole life cycle to meet OEM’s standards and targets 2 years
ahead of timeline with SAP SFM (required for 2026)