PRODUCT ANNOUNCEMENT

SAP Engagement Cloud

Deliver personalized, AI-driven engagement powered by SAP Business Data Cloud—driving loyalty, deeper relationships, and growth.
SAP Engagement Cloud Home Page

What is SAP Engagement Cloud?

SAP Engagement Cloud is a unified system of engagement, powered by SAP Business Data Cloud, designed to deliver personalized customer lifecycle interactions that drive growth and build loyalty.

SAP Engagement Cloud content creation
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Power end-to-end customer lifecycle engagement with connected data and AI.

  • Orchestrate omnichannel engagement with real-time, personalized interactions

  • Turn data into insight with Joule and BDC for faster execution

  • Scale engagement rapidly on a composable, cloud-native and API-first platform

Orchestrate engagement across the experience

Use real-time data to deliver personalized, contextual interactions across every channel and lifecycle stage.

Turn unified data into real-time intelligence

Launch campaigns faster with Joule—using AI-powered insights from behavioral, operational, and engagement data to automate decisions, personalize interactions, and drive growth.

Scale engagement with flexibility and speed

Empower global teams with a composable, API-first platform—built for SAP and designed to accelerate value across brands, regions, and business areas.

Features

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Comprehensive omnichannel engagement

  • Personalize at scale with an industry-leading engine and reusable tokens

  • Orchestrate campaigns across web, email, SMS, apps, ads, and more

  • Empower business users with low-code/no-code tools to launch fast

AI-powered engagements and insights

  • Embedded AI delivers predictive insights for smarter targeting and personalization

  • GenAI tools save time creating content and analyzing data

  • Joule Agents turn insights into actions with automated workflows

Seamless SAP Suite Integration

  • Powered by SAP Business Data Cloud with deep integration into SAP HANA and SAP Business Technology Platform

  • Turnkey solutions for Sales, Service, and Commerce

  • Extend seamlessly across SAP with unified data models for consistency and scale

Enterprise data management and open platform

  • Handle complex global operations across brands, regions, and subsidiaries

  • APIs aligned to SAP’s Open Data Model for easy, consistent integration

  • Support both B2B and B2C data models and use cases

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SAP is a Leader in the 2026 Gartner® Magic Quadrant™ for Personalization Engines

For a seventh consecutive time, we’re recognized in the Leaders Quadrant.*

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BETA REGISTRATION

Be among the first.

Register now for our limited beta to get early access, shape the experience, and unlock exclusive benefits.

Frequently asked questions

SAP Engagement Cloud is a unified system of engagement that connects marketing, sales, service, and commerce with real-time data and AI to deliver personalized customer experiences at scale.

SAP Engagement Cloud is currently in Beta and will be generally available in 2026.

*SAP was recognized as Emarsys in 2020 and 2019. Gartner and Magic Quadrant are trademarks of Gartner, Inc. and/or its affiliates. Gartner is a trademark of Gartner, Inc. and/or its affiliates. Gartner does not endorse any company, vendor, product or service depicted in its publications, and does not advise technology users to select only those vendors with the highest ratings or other designation. Gartner publications consist of the opinions of Gartner’s business and technology insights organization and should not be construed as statements of fact. Gartner disclaims all warranties, expressed or implied, with respect to this publication, including any warranties of merchantability or fitness for a particular purpose.

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