SouSmile: Perfecting smiles across Brazil through fast, efficient, and personalized service
Expanding access to affordable and convenient orthodontic treatment
When dental beauty startup SouSmile experienced rapid growth, its disparate, manual processes made it difficult to keep up with demand. By implementing SAP S/4HANA Cloud Public Edition, SouSmile was able to centralize its accounting, tax, and payroll processes in a unified system—improving operational efficiencies, reducing costs, and delivering exceptional service to its growing customer base.
| Industry | Region | Company Size | Partner |
| Life sciences and healthcare | São Paulo, Brazil | >200 employees | delaware |
faster payroll accounting, from five days down to one.
quicker closing and expense analysis by cost center.
less time spent processing purchase requests.
CFO and Co-Founder, SouSmile
Breaking down barriers to beautiful smiles by transforming the dental experience
Founded in 2018, SouSmile embarked on a revolutionary mission: to democratize the smile by making invisible aligners and whitening gels available through conveniently located retail locations and personalized treatment plans. By leveraging cutting-edge technology and high-quality products, the company transformed the aesthetic orthodontics sector, making it accessible to a broader audience beyond just the upper classes.
Experiencing exponential growth, SouSmile advanced from generating less than US$200,000 in revenue in its early days to projecting over US$18 million by 2025. Today, the company works with more than 4,000 partner dentists in more than 400 cities and has renewed the smiles of more than 50,000 people across Brazil.
At the start of its operations, SouSmile faced significant challenges in financial and operational management. With internal processes reliant on disparate solutions and communications tools, such as Microsoft Excel spreadsheets, Google Drive, and e-mail, the company lacked a unified system for managing accounts payable, billing, cost control, and data integrity. This hindered SouSmile’s ability to quickly view and analyze data and respond to business needs, reducing productivity in a hypergrowth environment.
Determined to internalize its accounting, tax, and payroll data and processes, SouSmile sought a solution that would allow it to centralize operations. By moving from disparate, manual processes to a unified public cloud ERP solution, SouSmile could streamline operations, automate processes, and create one source of truth, improving efficiencies, decision-making, and customer experiences.
Supporting growth by centralizing operations in a unified system
After considering possible solution providers and realizing that SAP wasn’t associated only with large corporations, SouSmile found the flexibility and scalability it needed to support its rapid growth in SAP S/4HANA Cloud Public Edition through the GROW with SAP journey.
With support from SAP partner delaware, SouSmile was able to implement SAP S/4HANA Cloud Public Edition in just four months. Since then, SouSmile has experienced significant operational improvements—directly enhancing the efficiency and governance of the company.
By centralizing and digitalizing accounting, tax, and payroll data and processes, SouSmile has accelerated operations and boosted productivity. Payroll accounting now takes one day instead of five, while financial closing and expense analysis have been shortened from five days to three, enabling faster, more informed decision-making.
Automation and control of manufacturing processes deliver greater visibility, cost precision, and agility, with smooth data flow into financial management. In procurement, standardizing purchase requests within the SAP solution has cut implementation time in half and reduced dependence on external tools, helping ensure smoother, more efficient operations across the business.
CFO and Co-Founder, SouSmile
Building a foundation for success with a unified public cloud ERP solution
The adoption of SAP S/4HANA Cloud Public Edition marked a turning point in SouSmile’s growth journey, providing the technological support necessary for its expanding operations. With faster and more-precise processes, the company is not only prepared to face current challenges but also positioned to explore future opportunities, including the use of artificial intelligence and analytics for ongoing process optimization.
SouSmile’s partnerships with SAP and delaware highlight the company’s ability to adapt and innovate, reaffirming its status as a disruptive leader in Brazil’s aesthetic orthodontics market. The successful implementation of SAP software was also directly reflective of SouSmile’s internal culture, known as “Cultura Uau” (“Wow Culture”). This philosophy prioritizes exceptional customer service while fostering a positive and collaborative environment among employees and partners. Even during the intense implementation process, the team remained focused and motivated, meeting objectives without compromising joy and satisfaction at work.
With a net promoter score (NPS) above 85%, and reaching 90% in specific aspects of the customer journey, SouSmile is reinforcing its commitment to offer exceptional products and a transformative customer experience.
delaware
As an SAP global platinum reseller, delaware provides product, platform, and industry expertise to help transform businesses into best-run enterprises. With expert support from delaware, SouSmile was able to complete its implementation of SAP S/4HANA Cloud Public Edition in just four months, enabling users to quickly streamline, optimize, and automate operations for a fast ROI.