SAP Arena: Focusing 100% on an Outstanding Visitor Experience
Learn how SAP Arena, one of the most modern sports and event halls in Europe, is creating an enjoyable event-day experience for fans and visitors while gaining real-time transparency into its ticket, merchandise, and food and beverage sales. Preuzmite dokument1
SAP Arena: Focusing 100% on an
outstanding visitor experience
Opened in 2005, SAP Arena in Mannheim, Germany, is one of the most modern sports
and event halls in Europe. The arena hosts more than 120 sports, corporate, and cultural
events every year and is the home stadium of the Adler Mannheim professional ice
hockey and the Rhein-Neckar Löwen professional handball teams.
With 94 points of sale in the arena alone, snacks and beverages sales for a single ice
hockey game can reach as high as 23,000. SAP Arena looked to digitally transform
operations and offer an outstanding event-day experience for fans, visitors, and arena
management.
Picture Credit | SAP Arena, Mannheim, Germany. Used with permission.
SAP Arena: Focusing 100% on an
outstanding visitor experience
Opened in 2005, SAP Arena in Mannheim, Germany, is one of the most modern sports
and event halls in Europe. The arena hosts more than 120 sports, corporate, and cultural
events every year and is the home stadium of the Adler Mannheim professional ice
hockey and the Rhein-Neckar Löwen professional handball teams.
With 94 points of sale in the arena alone, snacks and beverages sales for a single ice
hockey game can reach as high as 23,000. SAP Arena looked to digitally transform
operations and offer an outstanding event-day experience for fans, visitors, and arena
management.
Picture Credit | SAP Arena, Mannheim, Germany. Used with permission.
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“Integrated solutions from SAP enable us to offer our
visitors and fans a perfect experience while having real-
time transparency into our ticket, merchandise, and food
and beverages business.”
Jens Reithmann, Managing Director of Operations, SAP Arena
SAP Arena
Mannheim, Germany
www.saparena.de
(German)
Industry
Sports and entertainment
Products and services
Event stadium
Featured solutions
SAP Event Ticketing, SAP Customer
Checkout, SAP Commerce Cloud,
and SAP Analytics Cloud
6
Integrated SAP
solutions used by
SAP Arena and Adler
Mannheim
360°
Holistic view of the
business and fans
Before: Challenges and opportunities
• Offer valuable digital services to visitors with personalized loyalty programs for registered fans and
create an enjoyable fan experience before, during, and after events
• Find a robust ticketing solution to manage more than 120 events per year
• Increase revenue by boosting ticket, food and beverage, and merchandise sales
• Achieve holistic, real-time operational insight
Why SAP
• Industry-leading solutions with a reputation for stability and reliability
• An integrated portfolio of fan experience solutions
• Real-time data analysis with the SAP Analytics Cloud solution
After: Value-driven results
• Increased ticketing, food and beverage, and merchandising revenue using SAP Event Ticketing
software, the SAP Customer Checkout application, and the SAP Commerce Cloud solution
• Built-in integration – including in-app e-commerce, ticketing, voucher management, and holistic
loyalty management – with the Fan app, which more than 60,000 fans have used
• Full transparency into business operations, including finance, merchandising, ticketing, catering, and
game-day management, with SAP Analytics Cloud
Providing a personalized and dynamic fan experience with
SAP solutions
89142enUS (23/11) © 2023 SAP SE or an SAP affiliate company. sap.com/terms-of-use
“Integrated solutions from SAP enable us to offer our
visitors and fans a perfect experience while having real-
time transparency into our ticket, merchandise, and food
and beverages business.”
Jens Reithmann, Managing Director of Operations, SAP Arena
SAP Arena
Mannheim, Germany
www.saparena.de
(German)
Industry
Sports and entertainment
Products and services
Event stadium
Featured solutions
SAP Event Ticketing, SAP Customer
Checkout, SAP Commerce Cloud,
and SAP Analytics Cloud
6
Integrated SAP
solutions used by
SAP Arena and Adler
Mannheim
360°
Holistic view of the
business and fans
Before: Challenges and opportunities
• Offer valuable digital services to visitors with personalized loyalty programs for registered fans and
create an enjoyable fan experience before, during, and after events
• Find a robust ticketing solution to manage more than 120 events per year
• Increase revenue by boosting ticket, food and beverage, and merchandise sales
• Achieve holistic, real-time operational insight
Why SAP
• Industry-leading solutions with a reputation for stability and reliability
• An integrated portfolio of fan experience solutions
• Real-time data analysis with the SAP Analytics Cloud solution
After: Value-driven results
• Increased ticketing, food and beverage, and merchandising revenue using SAP Event Ticketing
software, the SAP Customer Checkout application, and the SAP Commerce Cloud solution
• Built-in integration – including in-app e-commerce, ticketing, voucher management, and holistic
loyalty management – with the Fan app, which more than 60,000 fans have used
• Full transparency into business operations, including finance, merchandising, ticketing, catering, and
game-day management, with SAP Analytics Cloud
Providing a personalized and dynamic fan experience with
SAP solutions
89142enUS (23/11) © 2023 SAP SE or an SAP affiliate company. sap.com/terms-of-use