SAP’s Guiding Principles for Artificial Intelligence
Recognizing the significant impact of artificial intelligence (AI) on people, our customers, and society, SAP designed these guiding principles to steer the development and deployment of our AI software to help the world run better and improve people’s lives. Preuzmite dokument2© 2026 SAP SE or an SAP affiliate company. All rights reserved. See Legal Notice on www.sap.com/legal-notice for use terms, disclaimers, disclosures, or restrictions related to this material.
Introduction
2
SAP believes that Artificial Intelligence has the potential to unlock boundless potential
for businesses, governments, and society. However, AI may also create economic,
political, and societal challenges, depending on how it is used and implemented. SAP’s
Global AI Ethics Policy therefore governs the development, deployment, use, and sale
of AI systems at SAP, defining clear ethical rules grounded in UNESCO’s
“Recommendation on the Ethics of Artificial Intelligence” and other frameworks – so we
can help the world run better and improve people’s lives.
As a cornerstone of our responsible AI and social sustainability agenda, these
guidelines are a commitment to move beyond what is legally required to address the
broader ethical and socioeconomic challenges of AI — recognizing that ethical AI is a
shared responsibility across the entire ecosystem.
We look forward to engaging with customers, partners, employees, legislative bodies,
and civil society to ensure our AI Ethics approach evolves alongside these discussions
and the ever-changing technological landscape.
© 2026 SAP SE or an SAP affiliate company. All rights reserved. See Legal Notice on www.sap.com/legal-notice for use terms, disclaimers, disclosures, or restrictions related to this material.
Introduction
2
SAP believes that Artificial Intelligence has the potential to unlock boundless potential
for businesses, governments, and society. However, AI may also create economic,
political, and societal challenges, depending on how it is used and implemented. SAP’s
Global AI Ethics Policy therefore governs the development, deployment, use, and sale
of AI systems at SAP, defining clear ethical rules grounded in UNESCO’s
“Recommendation on the Ethics of Artificial Intelligence” and other frameworks – so we
can help the world run better and improve people’s lives.
As a cornerstone of our responsible AI and social sustainability agenda, these
guidelines are a commitment to move beyond what is legally required to address the
broader ethical and socioeconomic challenges of AI — recognizing that ethical AI is a
shared responsibility across the entire ecosystem.
We look forward to engaging with customers, partners, employees, legislative bodies,
and civil society to ensure our AI Ethics approach evolves alongside these discussions
and the ever-changing technological landscape.
© 2026 SAP SE or an SAP affiliate company. All rights reserved. See Legal Notice on www.sap.com/legal-notice for use terms, disclaimers, disclosures, or restrictions related to this material.
3© 2026 SAP SE or an SAP affiliate company. All rights reserved. See Legal Notice on www.sap.com/legal-notice for use terms, disclaimers, disclosures, or restrictions related to this material.
01 Proportionality
02 Safety and Security
03 Fairness and non-discrimination
04 Sustainability
05 Right to privacy and data protection
06 Human oversight and determination
07 Transparency and explainability
08 Responsibility and accountability
09 Awareness and literacy
10 Multistakeholder and adoptive governance and
collaboration
SAP’s AI Ethics Guiding Principles
Adapted from UNESCO Recommendation
01 Proportionality
02 Safety and Security
03 Fairness and non-discrimination
04 Sustainability
05 Right to privacy and data protection
06 Human oversight and determination
07 Transparency and explainability
08 Responsibility and accountability
09 Awareness and literacy
10 Multistakeholder and adoptive governance and
collaboration
SAP’s AI Ethics Guiding Principles
Adapted from UNESCO Recommendation