Maschinenfabrik Reinhausen: Simplifying complex customer orders, configurations, and quotations
Find out how Maschinenfabrik Reinhausen (MR) enabled recommendations of the best-fitting solution for specific customer needs without the need for deep technical product and market knowledge. Download the Document1INTERNAL – SAP Only (delete if public)
Maschinenfabrik Reinhausen:
Simplifying complex customer orders,
configurations, and quotations
About 50% of the world’s electricity flows through power transformer products
manufactured by Maschinenfabrik Reinhausen GmbH (MR). With operations in 59
locations in 28 countries, the company optimizes the flow and distribution of electrical
energy and is actively helping shape the global energy supply of the future.
For a hundred years, MR has managed complexity in the transformer sector, successfully
producing tap changers and transformer accessories with highly complex requirements
in a multitude of variants. With complexity management continuing to be a core
competency, MR sought to simplify the customer request process and complete a
proof of concept to select the most suitable and specific default configuration for end
customers.
Maschinenfabrik Reinhausen:
Simplifying complex customer orders,
configurations, and quotations
About 50% of the world’s electricity flows through power transformer products
manufactured by Maschinenfabrik Reinhausen GmbH (MR). With operations in 59
locations in 28 countries, the company optimizes the flow and distribution of electrical
energy and is actively helping shape the global energy supply of the future.
For a hundred years, MR has managed complexity in the transformer sector, successfully
producing tap changers and transformer accessories with highly complex requirements
in a multitude of variants. With complexity management continuing to be a core
competency, MR sought to simplify the customer request process and complete a
proof of concept to select the most suitable and specific default configuration for end
customers.
2INTERNAL – SAP Only (delete if public)
“Using the SAP Intelligent Product Recommendation
application saves us implementing thousands of rules
needed to perform the same task using the Variant
Configuration service. The application’s machine learning
recommendations are very fast.”
Stefan Roehrl, Product Configuration Engineer and Spokesman for the
Variant Configuration Group within the German-speaking SAP User Group,
Maschinenfabrik Reinhausen GmbH
Maschinenfabrik
Reinhausen GmbH
Regensburg, Germany
www.reinhausen.com
Industry
Industrial manufacturing
Employees
3,800
Revenue
€750 million
Products and services
Power transformers
Featured solution
SAP Intelligent Product
Recommendation
Reduction
In time, effort, and
technical expertise
to generate a quote
expected
Increase
In revenue expected,
thanks to better product
personalization
Before: Challenges and opportunities
• Complex and highly configurable products with more than 180 possible variable characteristics
• Typical configurations taking 30 minutes to complete before a sales quotation can be created
Why SAP
• Intelligent guided selling experience offered by the SAP Intelligent Product Recommendation
application, an industry cloud solution from SAP, using machine learning to determine technical
configurations of complex industrial equipment based on customer needs
• Requirements-based product and configuration recommendations aligned with commercial
attributes, helping ensure the recommended solution meets the customer’s business objectives
• Data-driven recommendations to increase order intake and margins while reducing sales cost
After: Value-driven results
• Found a more suitable default configuration for a specific end customer
• Evaluated the potential to speed the configuration process
• Saw the potential to increase customer satisfaction, thanks to simpler product selection
• Observed the ability to enable recommendations of the best-fitting solution for specific customer
needs without the need for deep technical product and market knowledge
• Identified the potential to reduce dependence on sales experts, freeing them to focus on complex or
high-value opportunities
Simplifying the product configuration process with SAP Intelligent
Product Recommendation
91022enUS (23/12) © 2023 SAP SE or an SAP affiliate company. sap.com/terms-of-use
“Using the SAP Intelligent Product Recommendation
application saves us implementing thousands of rules
needed to perform the same task using the Variant
Configuration service. The application’s machine learning
recommendations are very fast.”
Stefan Roehrl, Product Configuration Engineer and Spokesman for the
Variant Configuration Group within the German-speaking SAP User Group,
Maschinenfabrik Reinhausen GmbH
Maschinenfabrik
Reinhausen GmbH
Regensburg, Germany
www.reinhausen.com
Industry
Industrial manufacturing
Employees
3,800
Revenue
€750 million
Products and services
Power transformers
Featured solution
SAP Intelligent Product
Recommendation
Reduction
In time, effort, and
technical expertise
to generate a quote
expected
Increase
In revenue expected,
thanks to better product
personalization
Before: Challenges and opportunities
• Complex and highly configurable products with more than 180 possible variable characteristics
• Typical configurations taking 30 minutes to complete before a sales quotation can be created
Why SAP
• Intelligent guided selling experience offered by the SAP Intelligent Product Recommendation
application, an industry cloud solution from SAP, using machine learning to determine technical
configurations of complex industrial equipment based on customer needs
• Requirements-based product and configuration recommendations aligned with commercial
attributes, helping ensure the recommended solution meets the customer’s business objectives
• Data-driven recommendations to increase order intake and margins while reducing sales cost
After: Value-driven results
• Found a more suitable default configuration for a specific end customer
• Evaluated the potential to speed the configuration process
• Saw the potential to increase customer satisfaction, thanks to simpler product selection
• Observed the ability to enable recommendations of the best-fitting solution for specific customer
needs without the need for deep technical product and market knowledge
• Identified the potential to reduce dependence on sales experts, freeing them to focus on complex or
high-value opportunities
Simplifying the product configuration process with SAP Intelligent
Product Recommendation
91022enUS (23/12) © 2023 SAP SE or an SAP affiliate company. sap.com/terms-of-use