Does my company need to have a customer on SAP Business Network already to create an account with the promote subscription?

No. You don’t need to have any customers on SAP Business Network to get started with the promote subscription. By using the subscription, you can build your profile and catalogue and respond to buyer postings to find new customers on the network.

As a promote subscriber, how would I receive my leads?

As a promote subscriber, you can view all your leads in the SAP Business Network portal via the Discovery tab. These will include buyer postings that match your profile and network catalogue listings, and specific RFIs from buyers interested in your catalogue items. You can configure how often and where you receive notifications for leads that match your business capabilities.

Can I get started on SAP Business Network for free?

Yes. You can sign up for an SAP Business Network standard account for free to begin building your profile and network catalogue and explore public postings.

SAP Business Network, promote subscription

Assisted by AI, this add-on subscription for SAP Business Network allows suppliers to reach new buyers and grow their business.

Open an account

Screenshot of the insights page included with an SAP Business Network, promote subscription including KPIs and graphs.

Learn how SAP Business Suite applications connect your business and help transform the way you work.

What is SAP Business Network, promote subscription?

The promote subscription offers the AI tools and capabilities suppliers need to boost discoverability on SAP Business Network, driving more leads and increased sales.

Make your business stand out on the largest B2B network in the world with capabilities that include:

A profile verification badge.
High-quality leads.
Personalised business insights.
Catalogue management tools such as AI and open APIs.

Read the info sheet

Helping customers connect with the products they need

Learn how Grainger, one of the world’s leading industrial suppliers, used the intelligent capabilities of SAP Business Network to offer customers a simplified, more efficient buying experience, including fast access to data on millions of stocked products.

Read the story

Key benefits

Engage buyers with better brand visibility

Differentiate your business to attract buyers on the world’s largest B2B network and build trust with a verified profile badge.

Identify potential buyers to boost sales

Use specialised tools including high-quality lead matching, catalogue management, and AI-generated product descriptions.

Evaluate and optimise your visibility on the network

Gain insights into your performance on the network and personalised recommendations for how to improve your profile and catalogue to make your business stand out.

We subscribed to the promote subscription to connect with new buyers. To broaden our reach and engage with them, we are developing regional network catalogues. And to further attract new customers, we examine network insights to boost our visibility.

Profile verification and visibility

Verify your company through a third party.
Stand out in buyer searches with a verification badge.
Optimise your profile with AI recommendations, including new keywords.

Lead generation tools

Match with buyers ready to buy your products and services.
Answer leads faster and more efficiently with AI-generated replies.
Upload and maintain your public catalogue with open APIs.
Create better product descriptions using AI.

Personalised business insights

Get insights on your catalogue performance.
Assess your lead generation with a comprehensive analysis.

Resources

Learn more about how SAP can help you achieve your business goals.

Get started

Join SAP Business Network

It's simple to join SAP Business Network by registering for a free standard account. Once you register and create your profile, head to the Store tab to start your promote subscription.

Join today

Log in to your existing account

Log in to your SAP Business Network standard or enterprise account, then head to the Store tab to start your promote subscription. You can purchase it in the familiar supplier portal with your credit card.

Frequently asked questions

: No. You don’t need to have any customers on SAP Business Network to get started with the promote subscription. By using the subscription, you can build your profile and catalogue and respond to buyer postings to find new customers on the network.
: As a promote subscriber, you can view all your leads in the SAP Business Network portal via the Discovery tab. These will include buyer postings that match your profile and network catalogue listings, and specific RFIs from buyers interested in your catalogue items. You can configure how often and where you receive notifications for leads that match your business capabilities.
: Yes. You can sign up for an SAP Business Network standard account for free to begin building your profile and network catalogue and explore public postings.

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