Does my company need to have a customer on SAP Business Network already to create an account with the promote subscription?

No. You don’t need to have any customers on SAP Business Network to get started with the promote subscription. By using the subscription, you can build your profile and catalogue and respond to buyer postings to find new customers on the network.

As a promote subscriber, how would I receive my leads?

As a promote subscriber, you can view all your leads in the SAP Business Network portal via the Discovery tab. These will include buyer postings that match your profile and network catalogue listings, and specific RFIs from buyers interested in your catalogue items. You can configure how often and where you receive notifications for leads that match your business capabilities.

Can I get started on SAP Business Network for free?

Yes. You can sign up for an SAP Business Network standard account for free to begin building your profile and network catalogue and explore public postings.

SAP Business Network, promote subscription

This add-on subscription for SAP Business Network helps suppliers get discovered by new customers and grow their business.

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Screenshot of the insights page included with an SAP Business Network, promote subscription including KPIs and graphs.

What is SAP Business Network, promote subscription?

The promote subscription offers tools and capabilities designed to help suppliers find market opportunities, boost discoverability, and grow sales.

Make your business stand out on the largest B2B network in the world with capabilities including:

Profile verification badge
High-quality leads
Personalised business insights
Catalogue management tools including generative AI and open APIs

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Helping customers connect with the products they need

Learn how Grainger, one of the world’s leading industrial suppliers, used the intelligent capabilities of SAP Business Network to offer customers a simplified, more efficient buying experience, including fast access to data on millions of stocked products.

Read the story

Key benefits

Engage buyers with better brand visibility

Differentiate your business to attract buyers on the world’s largest B2B network and build trust with a verified profile badge.

Identify potential buyers to boost sales

Use specialised tools including high-quality lead matching, catalogue management, and AI-generated product descriptions.

Evaluate and optimise your visibility on the network

Gain insights into your performance on the network and personalised recommendations for how to improve your profile and catalogue to make your business stand out.

We subscribed to the promote subscription to connect with new buyers. To broaden our reach and engage with them, we are developing regional network catalogues. And to further attract new customers, we examine network insights to boost our visibility.

Profile verification

Verify your company through a third party
Increase your visibility in buyer searches with a verification badge

Lead generation tools

Match with buyers ready to buy your products and services
Respond to requests for information for your catalogue items
Upload and maintain your public catalogue with open APIs
Use generative AI to write catalogue product descriptions

Personalised insights

Get insights on your catalogue performance
Optimise your profile with recommendations including suggested keywords
Assess your lead generation with a comprehensive analysis

Resources

Learn more about how SAP can help you achieve your business goals.

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Join SAP Business Network

It's simple to join SAP Business Network by registering for a free standard account. Once you register and create your profile, head to the Store tab to start your promote subscription.

Join today

Log in to your existing account

Log in to your SAP Business Network standard or enterprise account, then head to the Store tab to start your promote subscription. You can purchase it in the familiar supplier portal with your credit card.

Frequently asked questions

: No. You don’t need to have any customers on SAP Business Network to get started with the promote subscription. By using the subscription, you can build your profile and catalogue and respond to buyer postings to find new customers on the network.
: As a promote subscriber, you can view all your leads in the SAP Business Network portal via the Discovery tab. These will include buyer postings that match your profile and network catalogue listings, and specific RFIs from buyers interested in your catalogue items. You can configure how often and where you receive notifications for leads that match your business capabilities.
: Yes. You can sign up for an SAP Business Network standard account for free to begin building your profile and network catalogue and explore public postings.

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