Connect commercial planning, optimization and execution

Extend SAP S/4HANA with connected trade spend planning, analytics, optimization, and execution for Consumer Packaged Goods (CPG) and Fast-Moving Consumer Goods (FMCG) teams. Align planning, decisions, and execution on a single data foundation to improve trade spend effectiveness, enable faster in-year adjustments, and strengthen execution across the commercial process.

By XTEL SRL.

Benefits

  • Turn disconnected planning into connected execution

    Bring pricing, promotions, trade investment, assortment, and field execution into one workflow so teams can coordinate decisions, execute consistently, and respond faster to market changes across the year.

  • Connect commercial processes through one data model

    Harmonize finance, master, market, and customer data from SAP and other sources in a unified CPG model so teams can plan, execute, and optimize from the same trusted foundation.

  • Move insights into actions that drive commercial value

    Connect planning, analytics, and execution in a closed loop so teams can evaluate scenarios, act on recommendations, and refine plans based on real market outcomes, with explainable guidance embedded directly into workflows.

  • Extend SAP with connected trade spend decisions

    Strengthen commercial agility without disrupting the digital core by aligning planning and execution with SAP S/4HANA and SAP Business Technology Platform, helping Sales and Finance teams work from a single commercial plan with governance built in.

  • Scale globally with an enterprise-ready CPG platform

    Support complex, highly fragmented, and multi-country operations with a configurable and extensible platform built for CPG and FMCG, running on Microsoft Azure and designed to operate at scale while maintaining governance.

Features

Harmonize and enrich multi-source commercial data

Catalog, harmonize, and enhance multi-source commercial data in a governed model for CPG and FMCG. Apply automated validation, anomaly detection, and baseline preparation to feed models that generate revenue and profit KPIs that power planning, optimization, and execution.

Harmonize and enrich multi-source commercial data
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Plan and execute trade activity in one connected workflow

Manage trade terms, promotions, pricing, contracts, and rebates in one workflow so teams can execute in year with greater control, reduce manual effort, and keep commercial plans aligned with financial objectives.

Plan and execute trade activity in one connected workflow
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Simulate and optimize commercial scenarios before execution

Build, compare, and optimize commercial scenarios before execution using predictive and prescriptive capabilities. Simulate pricing, promotions, and trade investment choices, apply business constraints, and incorporate your own models and logic into the planning process.

Simulate and optimize commercial scenarios before execution
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Plans and pricing

All plans include:

AI-Augmented Data Management: Enhance and transform data by applying business insights through advanced algorithms and AI models, ensuring improved data generation, storage, and accessibility.Advanced Post Event Analytics and Calendar Optimization: Uncover high-value opportunities that enhance incrementality across the value chain using advanced analytics and strategic calendar insights.Price Analytics and Simulation: Test and prove both base and promotional price scenarios across products and retail customers.Competitive Analytics and Strategy Development: Analyze market dynamics and competitor pricing to optimize strategies, leveraging advanced analytics for improved market positioning and profitability.Advanced Enterprise Planning and Revenue Optimization: Leverage AI technology to enhance decision-making and drive revenue growth through improved forecasting and resource allocation.Commercial Strategy Optimizer: Automate planning with data-driven insights, real-time margin analysis, and exports to XTEL TPX or TPM solutions.Always-on Plan Optimizer: Utilize ADAM-enhanced data for real-time insights, align plans with operations, and inform HQ for strategic alignment.

  • XTEL Enterprise Edition

    Advanced Insights Including Source of Incrementality & Cannibalization

    Advanced Predictive & Prescriptive Capabilities

    Custom Integrations & Connectors

    Includes Multiple Markets, Customers, Categories and SKUs

    Includes unlimited Users
    Price upon request

    Advanced Insights Including Source of Incrementality & Cannibalization

    Advanced Predictive & Prescriptive Capabilities

    Custom Integrations & Connectors

    Includes Multiple Markets, Customers, Categories and SKUs

    Includes unlimited Users

  • XTEL Lite

    Includes One Market, One Category, up to Four Customers, up to 100 SKUs

    Standard Integrations & Connectors

    Includes 10 Users
    Per Month
    USD 20,000.00
    • Minimum contract 1 month

    Includes One Market, One Category, up to Four Customers, up to 100 SKUs

    Standard Integrations & Connectors

    Includes 10 Users