SAP Customer Loyalty Management

Earn lasting customer loyalty when powerful insights drive meaningful experiences.
Screenshot of a brand journey overview dashboard of journey transactions, investments, and completion rates.

What is SAP Customer Loyalty Management?

SAP Customer Loyalty Management is an application that delivers personal, experiential, and relevant loyalty programs to customers.

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Create experiences that extend your brand presence and culminate in customer advocacy by:

  • Harnessing first-party data more effectively.

  • Running global loyalty programs from one place.

  • Joining or launching loyalty alliances.

  • Scaling programs and proving their value.

Read the solution brief 
Customer loyalty is on the move

Ensure your brand is the destination. Join our experts to learn how you can supercharge your loyalty programs.

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Key benefits

Gain deep insights into your customers

Drive lasting loyalty and growth with insights based on customer data from SAP Business Suite and your entire enterprise.

Foster lifelong customer relationships

Spark a sense of community through a series of meaningful connections that turn customers into loyal advocates.

Quantify tangible value and prove business impact

Refine strategies for increased profitability, enhance customer engagement, and optimize marketing efforts based on precise financial insights.

Key features

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Brand programs

  • Define and scale programs across multiple brands, markets, or loyalty models through a central location

  • Manage complex loyalty schemes, from traditional earn-and-burn offers to personalized experiential programs

Partner alliances

  • Create loyalty coalitions with other brands

  • Expand earning opportunities and offer rewards with an alliance that helps gain market share.

Customer wallets

  • Use a cloud-based wallet as a loyalty profile for basket analysis

  • Enhance segmentation and targeted marketing processes

Promotion performance and financial audit

  • Turn loyalty programs into measurable growth engines by utilizing customer insights

  • Prove the value of loyalty programs to drive sustainable business impact

Pricing

SAP Customer Loyalty Management Wallets

Description:

SAP Customer Loyalty Management is an API-first solution that empowers scalable, data-driven loyalty programs for meaningful engagement and profitable growth.

Included:

Unified global command center that simplifies loyalty operations across all brands and regions.

Regional data center locations for local data residency.

Centralized promotion management tooling.

Extensible reward bank.

Real-time POS and e-commerce APIs.

Metric:

This solution is priced by Contact.

Contact is each individual data object for each customer, prospect, business partner, or constituent profile managed via the Cloud Service.

Price upon request
  • In blocks of 100000 Contacts
  • Contract duration 1 to 5 years
  • Auto-renewal
    • See all pricing details
Terms and conditions

Description:

SAP Customer Loyalty Management is an API-first solution that empowers scalable, data-driven loyalty programs for meaningful engagement and profitable growth.

Included:

Unified global command center that simplifies loyalty operations across all brands and regions.

Regional data center locations for local data residency.

Centralized promotion management tooling.

Extensible reward bank.

Real-time POS and e-commerce APIs.

Metric:

This solution is priced by Contact.

Contact is each individual data object for each customer, prospect, business partner, or constituent profile managed via the Cloud Service.

Cloud test and demo for SAP Customer Loyalty Management

Included:

This is a non-productive and non-commercial tenant for test and demo purposes only (check out Use Rights).

This edition is exclusively available for partners.

Payment method:

Invoice is supported for all countries.

Click on the “Configure to see price” button to find out if credit card is supported in your country.

  • In blocks of 1 Tenants
  • Minimum contract 3 months
  • Auto-renewal
    • See all pricing details
Terms and conditions

Included:

This is a non-productive and non-commercial tenant for test and demo purposes only (check out Use Rights).

This edition is exclusively available for partners.

Payment method:

Invoice is supported for all countries.

Click on the “Configure to see price” button to find out if credit card is supported in your country.

Build a business case

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B2B Buyer Loyalty Index 2025

Learn how companies can build trust and drive loyalty-led growth by connecting data, personalizing interactions, and aligning customer experience with core operations.

Read the report 
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2025 Global Customer Loyalty Index

Explore insights from the Customer Loyalty Index 2025: True Loyalty is fading—brands must win with emotional engagement and AI-driven personalization based on feedback from 10,000 global consumers.

Read the report 

Request a meeting

Interested in SAP Customer Loyalty Management? Connect with one of our experts for a detailed walkthrough of the product and its benefits.

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