Bitzer SE accelerates hiring, empowers employees, and connects HR operations with Joule
Discover how Bitzer SE has moved from manual effort to intelligent automation, ensuring speed, compliance, and a better employee experience across global operations with Joule. Download the DocumentINTERNAL – SAP Only (delete if “Public”)
“At Bitzer, Joule is the starting point for smarter work. By
delivering instant, trusted answers and guiding critical HR and
business tasks, Joule helps us move from manual effort to
intelligent automation, ensuring speed, compliance, and a
better employee experience across our global operations.”
Christian Stenzel, Vice President of Organization and IT, Bitzer SE
Customer Name
Sindelfingen, Germany
https://www.bitzer.de
Industry
Industrial Manufacturing
Employees
4,500
Revenue
€1.12 M
Products and services
Products for refrigeration
and air conditioning
Featured solutions
Joule with SAP
SuccessFactors,
generative AI hub
35%
Reduction in time-to-hire
12 hours
Saved weekly per HR team
member on HR policy searches
and administrative tasks through
Joule and document grounding
Before: Challenges and opportunities
• Recruiting cycles were slowed by the manual creation of job descriptions and interview questions.
• HR teams spent hours searching for policy guidance, which reduced overall productivity.
• Employees often waited for responses to routine queries, losing time due to limited access to quick HR answers.
• Inefficiencies in demand-driven production and warehouse processes arose from poor integration between digital
and physical operations.
Why SAP
• SAP Business AI automates key processes such as recruiting and workforce scheduling, reducing manual effort and
accelerating execution.
• The Joule solution provides employees and managers with instant, reliable answers and guidance, improving
productivity and user experience.
• A single source of truth ensures accurate reporting, regulatory compliance, and secure governance across all processes.
• SAP Business Technology Platform integrates digital workflows with physical operations, enabling intelligent
automation and greater operational agility.
After: Value-driven results
• AI-generated content and skills-based screening accelerate talent acquisition and strengthen workforce agility.
• Accurate workforce data and automated compliance processes ensure regulatory adherence across the organization.
• Joule empowers employees by delivering instant answers and guidance, becoming the starting point for many tasks.
• AI agents integrated with the SAP Extended Warehouse Management application reduce errors, improve agility, and
support demand-driven production in warehouse operations.
Bitzer SE accelerates hiring, empowers employees, and connects
HR operations with Joule
100763enUS (26/01) © 2026 SAP SE or an SAP affiliate company. sap.com/terms-of-use
“At Bitzer, Joule is the starting point for smarter work. By
delivering instant, trusted answers and guiding critical HR and
business tasks, Joule helps us move from manual effort to
intelligent automation, ensuring speed, compliance, and a
better employee experience across our global operations.”
Christian Stenzel, Vice President of Organization and IT, Bitzer SE
Customer Name
Sindelfingen, Germany
https://www.bitzer.de
Industry
Industrial Manufacturing
Employees
4,500
Revenue
€1.12 M
Products and services
Products for refrigeration
and air conditioning
Featured solutions
Joule with SAP
SuccessFactors,
generative AI hub
35%
Reduction in time-to-hire
12 hours
Saved weekly per HR team
member on HR policy searches
and administrative tasks through
Joule and document grounding
Before: Challenges and opportunities
• Recruiting cycles were slowed by the manual creation of job descriptions and interview questions.
• HR teams spent hours searching for policy guidance, which reduced overall productivity.
• Employees often waited for responses to routine queries, losing time due to limited access to quick HR answers.
• Inefficiencies in demand-driven production and warehouse processes arose from poor integration between digital
and physical operations.
Why SAP
• SAP Business AI automates key processes such as recruiting and workforce scheduling, reducing manual effort and
accelerating execution.
• The Joule solution provides employees and managers with instant, reliable answers and guidance, improving
productivity and user experience.
• A single source of truth ensures accurate reporting, regulatory compliance, and secure governance across all processes.
• SAP Business Technology Platform integrates digital workflows with physical operations, enabling intelligent
automation and greater operational agility.
After: Value-driven results
• AI-generated content and skills-based screening accelerate talent acquisition and strengthen workforce agility.
• Accurate workforce data and automated compliance processes ensure regulatory adherence across the organization.
• Joule empowers employees by delivering instant answers and guidance, becoming the starting point for many tasks.
• AI agents integrated with the SAP Extended Warehouse Management application reduce errors, improve agility, and
support demand-driven production in warehouse operations.
Bitzer SE accelerates hiring, empowers employees, and connects
HR operations with Joule
100763enUS (26/01) © 2026 SAP SE or an SAP affiliate company. sap.com/terms-of-use