Amidst dramatic socioeconomic uncertainty, retail marketers have sought new and innovative AI-powered strategies to engage consumers and drive loyalty. Meanwhile, consumers have armed themselves with AI tools to compare products and find deals. In this report, we dive into what’s changing in marketing, how shoppers are getting savvy with AI, and what they really think about it. We’ve also thrown in some juicy year-over-year comparisons from 2024, plus regional breakdowns that show where things are heating up.
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