British American Tobacco – SAP Innovation Awards 2025

British American Tobacco (BAT) faced challenges with complex integrations across 170+ countries, leading to frequent downtime and lost market share. By consolidating interfaces onto SAP Business Technology Platform (BTP) and Azure, BAT achieved real-time visibility and improved system availability. Over the past year, adopting proactive monitoring reduced unplanned downtime, enhanced efficiency, and improved employee satisfaction. - 5355 Download the Document