FC Bayern: Optimizing fan engagement, scouting decisions, and match-day operations
Find out how FC Bayern simplified its data landscape for a single source of truth, connecting data sources for a central view and providing intuitive, self-service analytics technology. Dokument herunterladen1INTERNAL – SAP Only (delete if public)
FC Bayern: Optimizing fan
engagement, scouting decisions,
and match-day operations
A giant of the beautiful game, FC Bayern is Germany's most successful football club and
one of the most successful professional sports clubs in the world. Millions of fans around
the globe and 75,000 fans in its stadium at the Allianz Arena every home match mean a
lot of data. Using multiple SAP and third-party systems, FC Bayern wanted to break down
data silos to better manage its business and match-day operations and engage with its
fans in a more personalized way. The club also wanted to provide enhanced scouting
analytics to facilitate decisions around potential new players.
With a goal to simplify its data landscape for a single source of truth, FC Bayern needed
to find a way to connect data sources for a central view and provide intuitive, self-service
analytics technology.
Picture Credit | FC Bayern, Munich, Germany. Used with permission.
FC Bayern: Optimizing fan
engagement, scouting decisions,
and match-day operations
A giant of the beautiful game, FC Bayern is Germany's most successful football club and
one of the most successful professional sports clubs in the world. Millions of fans around
the globe and 75,000 fans in its stadium at the Allianz Arena every home match mean a
lot of data. Using multiple SAP and third-party systems, FC Bayern wanted to break down
data silos to better manage its business and match-day operations and engage with its
fans in a more personalized way. The club also wanted to provide enhanced scouting
analytics to facilitate decisions around potential new players.
With a goal to simplify its data landscape for a single source of truth, FC Bayern needed
to find a way to connect data sources for a central view and provide intuitive, self-service
analytics technology.
Picture Credit | FC Bayern, Munich, Germany. Used with permission.
2INTERNAL – SAP Only (delete if public)
“Simplification was our goal. On match days, we wanted to
empower our management team with a real-time view on
their smartphone of what's going on in and around the
stadium. The SAP Analytics Cloud mobile app in combination
with SAP Integration Suite and SAP Datasphere proved to be
a perfect fit.”
Michael Fichtner, CIO, FC Bayern
FC Bayern
Munich, Germany
www.fcbayern.com
Industry
Sports and
entertainment
Employees
>1,000
Products and services
Football club
Featured solutions
SAP Business Technology Platform,
SAP Integration Suite, SAP Datasphere,
SAP Analytics Cloud, and SAP Sports
One
>8 million
Fan data records from
SAP S/4HANA integrated with
SAP Emarsys Customer
Engagement using
SAP Integration Suite
100%
Of management team
enabled with real-time
data access for game-
day decision-making
Simplifying the data landscape with one source of truth using
SAP Datasphere, SAP Integration Suite, and SAP Analytics Cloud
90564enUS (23/11) © 2023 SAP SE or an SAP affiliate company. sap.com/terms-of-use
Before: Challenges and opportunities
• Complex data landscape with data scattered across databases and systems
• Real-time information needed to manage stadium operations on match days
• Need for advanced scouting analytics to facilitate decisions concerning potential new players
Why SAP
• Powerful sports team management and scouting software offered by the SAP Sports One solution
• SAP Business Technology Platform for data storage, integration, and analytics in one unified
environment
• Simplified integration using SAP Integration Suite to connect data from SAP and third-party systems
• Data unification across business divisions and systems using the SAP Datasphere solution
After: Value-driven results
• Integrated data across multiple systems, including SAP S/4HANA and the SAP Emarsys Customer
Engagement solution, enabling more personalized fan engagements
• Deepened business insight using the SAP Analytics Cloud solution, with ticket sales analysis from SAP Event
Ticketing software, scouting analytics from SAP Sports One, and finance analytics from SAP S/4HANA
• Optimized the game-day experience for fans, with analysis of real-time data from parking, stadium
entrance, and cashier systems running on the SAP Customer Checkout application
“Simplification was our goal. On match days, we wanted to
empower our management team with a real-time view on
their smartphone of what's going on in and around the
stadium. The SAP Analytics Cloud mobile app in combination
with SAP Integration Suite and SAP Datasphere proved to be
a perfect fit.”
Michael Fichtner, CIO, FC Bayern
FC Bayern
Munich, Germany
www.fcbayern.com
Industry
Sports and
entertainment
Employees
>1,000
Products and services
Football club
Featured solutions
SAP Business Technology Platform,
SAP Integration Suite, SAP Datasphere,
SAP Analytics Cloud, and SAP Sports
One
>8 million
Fan data records from
SAP S/4HANA integrated with
SAP Emarsys Customer
Engagement using
SAP Integration Suite
100%
Of management team
enabled with real-time
data access for game-
day decision-making
Simplifying the data landscape with one source of truth using
SAP Datasphere, SAP Integration Suite, and SAP Analytics Cloud
90564enUS (23/11) © 2023 SAP SE or an SAP affiliate company. sap.com/terms-of-use
Before: Challenges and opportunities
• Complex data landscape with data scattered across databases and systems
• Real-time information needed to manage stadium operations on match days
• Need for advanced scouting analytics to facilitate decisions concerning potential new players
Why SAP
• Powerful sports team management and scouting software offered by the SAP Sports One solution
• SAP Business Technology Platform for data storage, integration, and analytics in one unified
environment
• Simplified integration using SAP Integration Suite to connect data from SAP and third-party systems
• Data unification across business divisions and systems using the SAP Datasphere solution
After: Value-driven results
• Integrated data across multiple systems, including SAP S/4HANA and the SAP Emarsys Customer
Engagement solution, enabling more personalized fan engagements
• Deepened business insight using the SAP Analytics Cloud solution, with ticket sales analysis from SAP Event
Ticketing software, scouting analytics from SAP Sports One, and finance analytics from SAP S/4HANA
• Optimized the game-day experience for fans, with analysis of real-time data from parking, stadium
entrance, and cashier systems running on the SAP Customer Checkout application