PUMA: Referral Campaigns
PUMA uses Mention Me and SAP Emarsys Customer Engagement to manage referral campaigns in its fanbase, unique for each country. 10% of referrals convert to new customers. The ROI on marketing spend is sixfold.
PUMA uses Mention Me and SAP Emarsys Customer Engagement to manage referral campaigns in its fanbase, unique for each country. 10% of referrals convert to new customers. The ROI on marketing spend is sixfold.