Economic Validation Summary: Accelerate E-commerce With AI-powered SAP Commerce Cloud
ESG analyzed the economic benefits organizations realize when implementing SAP CX solutions integrated with SAP ERP systems. This summary illustrates the savings and benefits that organizations with an SAP ERP backend can expect when using it in conjunction with SAP Commerce Cloud rather than using several, disparate, non-SAP point solutions. Download the DocumentThis Enterprise Strategy Group Economic Summary was commissioned by SAP and is distributed under license from TechTarget, Inc.
© 2024 TechTarget, Inc. All Rights Reserved.
1
AUGUST 2024
Accelerate E-commerce With AI-powered SAP Commerce Cloud
Aviv Kaufmann, Practice Director and Principal Validation Analyst
Abstract: TechTarget’s Enterprise Strategy Group completed a
qualitative and quantitative economic analysis based on interviews with
SAP customers, extensive research, and the creation of a conservative
economic model. The results illustrated the savings and benefits that
organizations with an SAP ERP backend can expect when using it in
conjunction with SAP Commerce Cloud rather than using several,
disparate, non-SAP point solutions.
Challenges for Enterprises
To reduce costs, improve operational efficiency, maximize revenue,
mitigate micro- and macro-economic risks, and facilitate a seamless
experience for customers, organizations need a cloud-based e-
commerce solution that provides efficient and scalable integration and
data connectivity between customer-facing channels and back-end
ERP functions.
SAP Commerce Cloud
SAP Commerce Cloud drives profitable growth with connected, insightful,
and adaptable commerce. SAP Commerce Cloud enables brands to link
supply chain and demand signals with end-to-end processes for top-line
and bottom-line growth, leverage insights to stay on top of customer
behavior and commerce performance, and compose their own
commerce platform with extensibility to deliver innovative and optimized
commerce experiences—all on a comprehensive, feature-rich, and
scalable self-service platform that organizations can trust.
Economic Validation Highlights
In a recent report, Enterprise Strategy Group validated with customers that SAP CX solutions, including SAP
Commerce Cloud, have helped organizations connect their customer and operational data, remove roadblocks and
inefficiencies, leverage AI and automation to streamline tasks, free up resources, reduce risk, improve business
visibility and insight, and provide self-service customer capabilities. This has resulted in substantial and measurable
improvements in the areas of customer growth, satisfaction, and retention. It has also led to fewer support issues
and faster support resolution, in addition to improving sales and revenue growth, productivity, and compliance,
among many more benefits.
“D2C teams now have their
own portal where they can
manage price and
promotions without
involving technical
resources and opening
tickets.”
E C O N O M I C S U M M A R Y
Read the full report HERE.
© 2024 TechTarget, Inc. All Rights Reserved.
1
AUGUST 2024
Accelerate E-commerce With AI-powered SAP Commerce Cloud
Aviv Kaufmann, Practice Director and Principal Validation Analyst
Abstract: TechTarget’s Enterprise Strategy Group completed a
qualitative and quantitative economic analysis based on interviews with
SAP customers, extensive research, and the creation of a conservative
economic model. The results illustrated the savings and benefits that
organizations with an SAP ERP backend can expect when using it in
conjunction with SAP Commerce Cloud rather than using several,
disparate, non-SAP point solutions.
Challenges for Enterprises
To reduce costs, improve operational efficiency, maximize revenue,
mitigate micro- and macro-economic risks, and facilitate a seamless
experience for customers, organizations need a cloud-based e-
commerce solution that provides efficient and scalable integration and
data connectivity between customer-facing channels and back-end
ERP functions.
SAP Commerce Cloud
SAP Commerce Cloud drives profitable growth with connected, insightful,
and adaptable commerce. SAP Commerce Cloud enables brands to link
supply chain and demand signals with end-to-end processes for top-line
and bottom-line growth, leverage insights to stay on top of customer
behavior and commerce performance, and compose their own
commerce platform with extensibility to deliver innovative and optimized
commerce experiences—all on a comprehensive, feature-rich, and
scalable self-service platform that organizations can trust.
Economic Validation Highlights
In a recent report, Enterprise Strategy Group validated with customers that SAP CX solutions, including SAP
Commerce Cloud, have helped organizations connect their customer and operational data, remove roadblocks and
inefficiencies, leverage AI and automation to streamline tasks, free up resources, reduce risk, improve business
visibility and insight, and provide self-service customer capabilities. This has resulted in substantial and measurable
improvements in the areas of customer growth, satisfaction, and retention. It has also led to fewer support issues
and faster support resolution, in addition to improving sales and revenue growth, productivity, and compliance,
among many more benefits.
“D2C teams now have their
own portal where they can
manage price and
promotions without
involving technical
resources and opening
tickets.”
E C O N O M I C S U M M A R Y
Read the full report HERE.
2
Economic Summary: Accelerate E-commerce With AI-powered SAP Commerce Cloud
Leveraging our five-year total cost of ownership model described in the report, we modified the assumptions to
isolate the expected ranges of benefits reported by customers from leveraging SAP Commerce Cloud connected
with an SAP ERP. The model predicted a 105% to 245% improvement in revenue based on increased customer
registrations, conversion rates, average basket size, and personalized promotions. It predicted up to a 90%
improvement in productivity for digital marketing, online sales, and customer operations teams when using the SAP
Commerce portal, as well as significant savings of up to 44% for sales and sales support teams, business
operations, and customer support teams when handling activities related to online customers. The models also
predicted up to 80% avoided cost for initial implementation and ongoing maintenance required when using
alternative point solutions. Taking all of these savings into consideration against the expected cost of SAP
Commerce Cloud over five years, our models predicted a conservative 458% to 648% return on investment.
Figure 1. Enterprise Strategy Group Modeled ROI and Validated Benefits of SAP Commerce Cloud
Source: Enterprise Strategy Group, a division of TechTarget, Inc.
Conclusion
Enterprise Strategy Group validated that SAP Commerce Cloud has helped organizations to quickly deploy and
scale e-commerce self-service portals that enable customers and sales teams to digitally manage orders, quotes,
invoices, payments, returns, claims, and other tasks that used to require manual effort. SAP Commerce Cloud
helps organizations to improve customer experiences and reduce operational complexity, while maximizing revenue
and profits, resulting in significant ROI for the organization.
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Information contained in this publication has been obtained by sources TechTarget considers to be reliable but is not warranted by TechTarget. This publication may contain opinions of
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in light of currently available information. These forecasts are based on industry trends and involve variables and uncertainties. Consequently, TechTarget makes no warranty as to the
accuracy of specific forecasts, projections or predictive statements contained herein.
Any reproduction or redistribution of this publication, in whole or in part, whether in hard-copy format, electronically, or otherwise to persons not authorized to receive it, without the
express consent of TechTarget, is in violation of U.S. copyright law and will be subject to an action for civil damages and, if applicable, criminal prosecution. Should you have any
questions, please contact Client Relations at cr@esg-global.com.
About Enterprise Strategy Group
TechTarget’s Enterprise Strategy Group provides focused and actionable market intelligence, demand-side research, analyst advisory services,
GTM strategy guidance, solution validations, and custom content supporting enterprise technology buying and selling. www.esg-global.com
contact@esg-global.com
Read the full report HERE.
Economic Summary: Accelerate E-commerce With AI-powered SAP Commerce Cloud
Leveraging our five-year total cost of ownership model described in the report, we modified the assumptions to
isolate the expected ranges of benefits reported by customers from leveraging SAP Commerce Cloud connected
with an SAP ERP. The model predicted a 105% to 245% improvement in revenue based on increased customer
registrations, conversion rates, average basket size, and personalized promotions. It predicted up to a 90%
improvement in productivity for digital marketing, online sales, and customer operations teams when using the SAP
Commerce portal, as well as significant savings of up to 44% for sales and sales support teams, business
operations, and customer support teams when handling activities related to online customers. The models also
predicted up to 80% avoided cost for initial implementation and ongoing maintenance required when using
alternative point solutions. Taking all of these savings into consideration against the expected cost of SAP
Commerce Cloud over five years, our models predicted a conservative 458% to 648% return on investment.
Figure 1. Enterprise Strategy Group Modeled ROI and Validated Benefits of SAP Commerce Cloud
Source: Enterprise Strategy Group, a division of TechTarget, Inc.
Conclusion
Enterprise Strategy Group validated that SAP Commerce Cloud has helped organizations to quickly deploy and
scale e-commerce self-service portals that enable customers and sales teams to digitally manage orders, quotes,
invoices, payments, returns, claims, and other tasks that used to require manual effort. SAP Commerce Cloud
helps organizations to improve customer experiences and reduce operational complexity, while maximizing revenue
and profits, resulting in significant ROI for the organization.
©TechTarget, Inc. or its subsidiaries. All rights reserved. TechTarget, and the TechTarget logo, are trademarks or registered trademarks of TechTarget, Inc. and are registered in
jurisdictions worldwide. Other product and service names and logos, including for BrightTALK, Xtelligent, and the Enterprise Strategy Group might be trademarks of TechTarget or its
subsidiaries. All other trademarks, logos and brand names are the property of their respective owners.
Information contained in this publication has been obtained by sources TechTarget considers to be reliable but is not warranted by TechTarget. This publication may contain opinions of
TechTarget, which are subject to change. This publication may include forecasts, projections, and other predictive statements that represent TechTarget’s assumptions and expectations
in light of currently available information. These forecasts are based on industry trends and involve variables and uncertainties. Consequently, TechTarget makes no warranty as to the
accuracy of specific forecasts, projections or predictive statements contained herein.
Any reproduction or redistribution of this publication, in whole or in part, whether in hard-copy format, electronically, or otherwise to persons not authorized to receive it, without the
express consent of TechTarget, is in violation of U.S. copyright law and will be subject to an action for civil damages and, if applicable, criminal prosecution. Should you have any
questions, please contact Client Relations at cr@esg-global.com.
About Enterprise Strategy Group
TechTarget’s Enterprise Strategy Group provides focused and actionable market intelligence, demand-side research, analyst advisory services,
GTM strategy guidance, solution validations, and custom content supporting enterprise technology buying and selling. www.esg-global.com
contact@esg-global.com
Read the full report HERE.