Create and Distribute Rich Media for Optimized Omnichannel Customer Engagement
Find out how SAP can help you efficiently create, manage, and distribute diverse assets across multiple channels to reach customers and partners wherever they are, and to strengthen brand equity and grow market share. Lejupielādēt dokumentu2 | 8
Make the most of your rich media assets
Rich media, including video, audio, and animations, is vital to creating compelling, engaging marketing
messages and ad campaigns. The goal is to efficiently create, manage, and distribute these diverse
assets across multiple channels to reach customers and partners wherever they are, and to strengthen
brand equity and grow market share.
To do this, you need a way to centrally manage digital assets
when producing, controlling, and distributing them and over-
seeing rights to your intellectual property. In addition, you
need visibility into marketing processes to help reduce
inefficiencies that waste time, slow communications, and
result in lost opportunities. And your commerce and digital
marketing teams need processes that facilitate collaboration
so they can jointly deliver controlled, consistent customer
experiences and brand images across channels and
platforms.
With the SAP Digital Asset Management Cloud solution by
OpenText, commerce and marketing teams can centrally
access and manage your digital media objects in the con-
text of their product catalogs and provide customers with
a consistent omnichannel experience. At the same time,
they can operationalize the golden rule of digital asset
management: create once and reuse and repurpose anytime,
anywhere, to maximize return on investments.
Solution Quick factsBenefitsObjectives
Make the most of your rich media assets
Rich media, including video, audio, and animations, is vital to creating compelling, engaging marketing
messages and ad campaigns. The goal is to efficiently create, manage, and distribute these diverse
assets across multiple channels to reach customers and partners wherever they are, and to strengthen
brand equity and grow market share.
To do this, you need a way to centrally manage digital assets
when producing, controlling, and distributing them and over-
seeing rights to your intellectual property. In addition, you
need visibility into marketing processes to help reduce
inefficiencies that waste time, slow communications, and
result in lost opportunities. And your commerce and digital
marketing teams need processes that facilitate collaboration
so they can jointly deliver controlled, consistent customer
experiences and brand images across channels and
platforms.
With the SAP Digital Asset Management Cloud solution by
OpenText, commerce and marketing teams can centrally
access and manage your digital media objects in the con-
text of their product catalogs and provide customers with
a consistent omnichannel experience. At the same time,
they can operationalize the golden rule of digital asset
management: create once and reuse and repurpose anytime,
anywhere, to maximize return on investments.
Solution Quick factsBenefitsObjectives
3 | 8
Access and manage rich media from a single library
With SAP Digital Asset Management Cloud, you can organize
and centrally manage unstructured and structured product
content across channels using a browser-based interface.
This helps you improve compliance, increase customer
satisfaction and retention, decrease costs, and grow revenue.
Your teams want a tool that lets them manage digital media
rather than simply storing it in siloed repositories. They
want to avoid multiple purchases of the same content and
quickly access rights information. And they want to support
new partners and integrate information from agency appli-
cations nimbly.
When combined with the SAP Commerce solution, SAP Digital
Asset Management Cloud connects relevant asset metadata
to the digital assets themselves.
Once these linkages are made, you can use SAP Digital
Asset Management Cloud to search, manage, and reuse
assets across channels, as needed. And consumers seek-
ing information about your products can view these assets
across various channels.
Data models are automatically available for Web content
management, cross-channel commerce, order management,
and customer service, minimizing integration effort.
SAP Digital Asset Management Cloud also integrates
smoothly with solutions such as SAP Business Suite soft-
ware and the SAP ERP application.
Because everything is in one place, you
gain a real-time understanding of asset
availability, rights, and usage conditions.
Objectives Quick factsBenefitsSolution
Access and manage rich media from a single library
With SAP Digital Asset Management Cloud, you can organize
and centrally manage unstructured and structured product
content across channels using a browser-based interface.
This helps you improve compliance, increase customer
satisfaction and retention, decrease costs, and grow revenue.
Your teams want a tool that lets them manage digital media
rather than simply storing it in siloed repositories. They
want to avoid multiple purchases of the same content and
quickly access rights information. And they want to support
new partners and integrate information from agency appli-
cations nimbly.
When combined with the SAP Commerce solution, SAP Digital
Asset Management Cloud connects relevant asset metadata
to the digital assets themselves.
Once these linkages are made, you can use SAP Digital
Asset Management Cloud to search, manage, and reuse
assets across channels, as needed. And consumers seek-
ing information about your products can view these assets
across various channels.
Data models are automatically available for Web content
management, cross-channel commerce, order management,
and customer service, minimizing integration effort.
SAP Digital Asset Management Cloud also integrates
smoothly with solutions such as SAP Business Suite soft-
ware and the SAP ERP application.
Because everything is in one place, you
gain a real-time understanding of asset
availability, rights, and usage conditions.
Objectives Quick factsBenefitsSolution
4 | 8
Using built-for-purpose interfaces, you can:
• Streamline media management for omnichannel com-
merce, improving time to market for product media, and
deliver increased sales through a better customer
experience
• Link product master data to rich media assets and
expose and visualize digital assets within applications,
media-enabling them for easier search and use
• Manage product and marketing content side by side,
reduce inconsistencies, and enable commerce and mar-
keting teams to collaborate around customer
experiences
These linkages enable enterprise-wide visibility, manage-
ment, and use of your rich media assets. You benefit from:
• A single point of management for content, images, and
digital objects
• Tools to efficiently manage attributes, such as category,
price, promotion eligibility, language, and geography
• Smooth management of data quality and consistency
across markets
• Consolidated collection and distribution of content from
various systems, sources, and divisions
• Dynamic import and integration tool and strong supplier
data onboarding
• User-friendly interface with drag-and-drop features,
security, role management, and mapping of metadata to
digital assets
With streamlined media preparation, distribution, and
consumption, you can better control and drive the value
of your brand and swiftly respond to changing market
conditions and events impacting your organization’s
reputation. And greater visibility and control of user rights
and permissions help increase revenue too.
Extend the power of SAP Digital
Asset Management Cloud by
integrating with other SAP solutions.
Objectives Quick factsBenefitsSolution
Using built-for-purpose interfaces, you can:
• Streamline media management for omnichannel com-
merce, improving time to market for product media, and
deliver increased sales through a better customer
experience
• Link product master data to rich media assets and
expose and visualize digital assets within applications,
media-enabling them for easier search and use
• Manage product and marketing content side by side,
reduce inconsistencies, and enable commerce and mar-
keting teams to collaborate around customer
experiences
These linkages enable enterprise-wide visibility, manage-
ment, and use of your rich media assets. You benefit from:
• A single point of management for content, images, and
digital objects
• Tools to efficiently manage attributes, such as category,
price, promotion eligibility, language, and geography
• Smooth management of data quality and consistency
across markets
• Consolidated collection and distribution of content from
various systems, sources, and divisions
• Dynamic import and integration tool and strong supplier
data onboarding
• User-friendly interface with drag-and-drop features,
security, role management, and mapping of metadata to
digital assets
With streamlined media preparation, distribution, and
consumption, you can better control and drive the value
of your brand and swiftly respond to changing market
conditions and events impacting your organization’s
reputation. And greater visibility and control of user rights
and permissions help increase revenue too.
Extend the power of SAP Digital
Asset Management Cloud by
integrating with other SAP solutions.
Objectives Quick factsBenefitsSolution
5 | 8
Enrich marketing processes while fostering collaboration
With SAP Digital Asset Management Cloud, you can optimize
how you access, manage, and reuse rich media assets and
enhance creativity and productivity across your organization,
sustaining brand integrity.
For example, using the software’s controlled role-based
Web access, designers and writers can leverage creative
desktop publishing tools. Marketing professionals can
control, index, categorize, and help secure assets. And
managers can access and view approved assets in multi-
ple formats as well as enforce integrated rights manage-
ment and version controls to prevent unauthorized or
improper use of digital content.
The software also supports real-time collaboration
throughout asset production and use. Campaign managers
and marketers can work with in-house or external photogra-
phers, designers, and writers. Meanwhile, managers can
control multiregional or global initiatives, localizing content
and accounting for issues such as cultural differences early
in the process – before time and resources are spent.
By collaborating internally and externally in creating, man-
aging, and distributing digital assets, your teams can effi-
ciently drive branding and marketing initiatives, saving
costs and reducing redundancy in asset production.
Creative professionals can make and collect a
wide range of media with functionality to
import, upload, batch-import, and use desktop
plug-ins.
Objectives Quick factsBenefitsSolution
Enrich marketing processes while fostering collaboration
With SAP Digital Asset Management Cloud, you can optimize
how you access, manage, and reuse rich media assets and
enhance creativity and productivity across your organization,
sustaining brand integrity.
For example, using the software’s controlled role-based
Web access, designers and writers can leverage creative
desktop publishing tools. Marketing professionals can
control, index, categorize, and help secure assets. And
managers can access and view approved assets in multi-
ple formats as well as enforce integrated rights manage-
ment and version controls to prevent unauthorized or
improper use of digital content.
The software also supports real-time collaboration
throughout asset production and use. Campaign managers
and marketers can work with in-house or external photogra-
phers, designers, and writers. Meanwhile, managers can
control multiregional or global initiatives, localizing content
and accounting for issues such as cultural differences early
in the process – before time and resources are spent.
By collaborating internally and externally in creating, man-
aging, and distributing digital assets, your teams can effi-
ciently drive branding and marketing initiatives, saving
costs and reducing redundancy in asset production.
Creative professionals can make and collect a
wide range of media with functionality to
import, upload, batch-import, and use desktop
plug-ins.
Objectives Quick factsBenefitsSolution