SAP Customer Loyalty Management
What is SAP Customer Loyalty Management?
SAP Customer Loyalty Management is an application that delivers personal, experiential, and relevant loyalty programs to customers.
Brands can create and deliver meaningful, relevant experiences that extend brand presence and culminate in customer advocacy by:
Harnessing first-party data more effectively
Running global loyalty programs from one place
Joining or launching loyalty alliances
Scaling programs and proving their value
Key benefits
Gain deep insights into your customers
Drive lasting loyalty and growth based on end-to-end customer data from across the SAP Business Suite and your entire enterprise to deliver personalized experiences.
Foster lifelong customer relationships
Spark a sense of community through a series of meaningful connections that turn customers into loyal advocates.
Quantify tangible value and prove business impact
Refine strategies for increased profitability, enhance customer engagement, and optimize marketing efforts based on precise financial insights.
Key features
Brand programs
Define and scale programs across multiple brands, markets, or loyalty models through a centralized location
Manage complex loyalty schemes, from traditional earn-and-burn offers to personalized experiential programs
Partner alliances
Create loyalty coalitions with other brands
Expand earning opportunities and offer rewards in an alliance to gain market share
Customer wallets
Use a cloud-based wallet as a loyalty profile for basket analysis
Enhance segmentation and targeted marketing processes
Promotion performance and financial audit
Turn loyalty programs into measurable growth engines utilizing customer insights
Prove the value of loyalty programs to drive sustainable business impact
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