SAP Customer Loyalty Management

Earn lasting customer loyalty when powerful insights drive meaningful experiences.
Screenshot of a brand journey overview dashboard of journey transactions, investments, and completion rates.

What is SAP Customer Loyalty Management?

SAP Customer Loyalty Management is an application that delivers personal, experiential, and relevant loyalty programs to customers.

Screenshot of a loyalty overview dashboard with to-do tasks and shortcuts displayed as tiles.

Create experiences that extend your brand presence and culminate in customer advocacy by:

  • Harnessing first-party data more effectively.

  • Running global loyalty programs from one place.

  • Joining or launching loyalty alliances.

  • Scaling programs and proving their value.

Read the solution brief 
Customer loyalty is on the move

Ensure your brand is the destination. Join our experts to learn how you can supercharge your loyalty programs.

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Key benefits

Gain deep insights into your customers

Drive lasting loyalty and growth with insights based on customer data from SAP Business Suite and your entire enterprise.

Foster lifelong customer relationships

Spark a sense of community through a series of meaningful connections that turn customers into loyal advocates.

Quantify tangible value and prove business impact

Refine strategies for increased profitability, enhance customer engagement, and optimize marketing efforts based on precise financial insights.

Key features

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Brand programs

  • Define and scale programs across multiple brands, markets, or loyalty models through a central location

  • Manage complex loyalty schemes, from traditional earn-and-burn offers to personalized experiential programs

Partner alliances

  • Create loyalty coalitions with other brands

  • Expand earning opportunities and offer rewards with an alliance that helps gain market share.

Customer wallets

  • Use a cloud-based wallet as a loyalty profile for basket analysis

  • Enhance segmentation and targeted marketing processes

Promotion performance and financial audit

  • Turn loyalty programs into measurable growth engines by utilizing customer insights

  • Prove the value of loyalty programs to drive sustainable business impact

Pricing

SAP Customer Loyalty Management Wallets

Description:

SAP Customer Loyalty Management is an API-first solution that empowers scalable, data-driven loyalty programs for meaningful engagement and profitable growth.

Included:

Unified global command center that simplifies loyalty operations across all brands and regions.

Regional data center locations for local data residency.

Centralized promotion management tooling.

Extensible reward bank.

Real-time POS and e-commerce APIs.

Metric:

This solution is priced by Contact.

Contact is each individual data object for each customer, prospect, business partner, or constituent profile managed via the Cloud Service.

Price upon request
  • In blocks of 100,000 Contacts
  • Contract duration 1 to 5 years
  • Auto-renewal
    • See all pricing details
Terms and conditions

Description:

SAP Customer Loyalty Management is an API-first solution that empowers scalable, data-driven loyalty programs for meaningful engagement and profitable growth.

Included:

Unified global command center that simplifies loyalty operations across all brands and regions.

Regional data center locations for local data residency.

Centralized promotion management tooling.

Extensible reward bank.

Real-time POS and e-commerce APIs.

Metric:

This solution is priced by Contact.

Contact is each individual data object for each customer, prospect, business partner, or constituent profile managed via the Cloud Service.

Cloud test and demo for SAP Customer Loyalty Management

Included:

This is a non-productive and non-commercial tenant for test and demo purposes only (check out Use Rights).

This edition is exclusively available for partners.

Payment method:

Invoice is supported for all countries.

Click on the “Configure to see price” button to find out if credit card is supported in your country.

  • In blocks of 1 Tenants
  • Minimum contract 3 months
  • Auto-renewal
    • See all pricing details
Terms and conditions

Included:

This is a non-productive and non-commercial tenant for test and demo purposes only (check out Use Rights).

This edition is exclusively available for partners.

Payment method:

Invoice is supported for all countries.

Click on the “Configure to see price” button to find out if credit card is supported in your country.

Build a business case

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Global Customer Loyalty Index 2026: The New Loyalty Signals: Where Human Connection Meets Agentic Engagement

Discover insights from the sixth annual Customer Loyalty Index, based on research with more than 10,000 consumers across the US, UK, Germany, and Hong Kong. The 2026 report explores how AI is reshaping loyalty as consumers increasingly trust brands to guide and act on their behalf. Learn how earned trust, human control, and autonomous action are helping leading brands create more personalized experiences and stronger customer relationships.

Read the report 
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Global B2B Buyer Loyalty Index 2026: How AI Agents are Transforming Trust, Loyalty, and Supplier Choice

Gain insights from the second annual B2B Buyer Loyalty Index, based on feedback from more than 2,200 enterprise decision-makers across four global markets. The 2026 report reveals how AI agents are reshaping supplier relationships as buyers increasingly trust AI to evaluate and recommend vendors. Explore how loyalty is shifting from switching barriers to trust, transparency, relevance, and measurable business value.

Read the report 
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The State of E-commerce, Q4 2026

Discover the state of e-commerce for Q4, 2026 by diving into the trends and socioeconomic factors impacting the industry.

Read the report 
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Deck the baskets: AI-driven strategies to engage holiday shoppers

As customers turn to agentic AI to make peak-season shopping faster and more convenient, brands need to do the same. This guide offers calendars and AI-driven strategies for engaging customers during the most impactful stages of their purchasing journey.

Read the white paper 

Request a meeting

Interested in SAP Customer Loyalty Management? Connect with one of our experts for a detailed walkthrough of the product and its benefits.