AUTONOMOUS CX
Campaign Assistant
Co-ordinate and optimise campaigns in real time with AI-driven planning, activation and measurement.
default
Overview
The Campaign Assistant co-ordinates AI agents to configure, execute and optimise end-to-end campaigns using unified customer data, automation and decision logic. It activates campaigns using behavioural signals, predictive models and automation to deliver co-ordinated, real-time engagement across the customer lifecycle. Over time, it continuously optimise performance and enable autonomous campaign execution across channels.
Tasks this assistant can help with:
- Building and refreshing dynamic audience segments
- Configuring campaign rules, triggers and decision logic using strategic recommendations
- Developing campaigns across channels and journeys
- Adapting and scaling campaign strategies across audiences
- Enabling AI-driven conversational engagement with seamless human handoff
Example use cases for this assistant:
- Predictions for high-value and at-risk audiences and segments
- Recommendations for campaign strategies, journey flows and channel mix based on performance signals
- Sequencing and timing optimisation based on behavioural signals
- Detection of anomalies and real-time campaign health monitoring time
- Continuous improvement of campaign performance through closed loop learning
Benefits
Streamline campaign development
Execute campaigns seamlessly across the customer lifecycle to synchronise planning, activation and optimisation in real time.
Activate data for relevant engagement
Identify high-value audiences, recommend strategies and drive data-informed decisions with advanced business context to help teams focus investment where it delivers the greatest impact.
Continuously learn and optimise
Analyse performance, surface insights and apply optimisation to improve outcomes over time, enabling continuous, data-driven improvement at scale.
Agents used by this assistant
Use the Campaign Assistant to co-ordinate specialised AI agents, including Joule Agents that apply SAP’s process expertise or customised agents you create.
Campaign Insights Agent
Analyses campaign and journey performance to generate actionable insights and drive continuous optimisation.
Audience Identification Agent
Identifies, refines and deploys dynamic audience segments to improve performance and relevancy.
Campaign Activation Agent
Co-ordinates and activates campaigns across channels using automation, scheduling and decision logic.
Explore more CX assistants
default
Content Assistant
Personalise every interaction with real-time, AI-driven content co-ordinated across channels.
Move your engagement forward
Request a demo
Learn more and get a closer look at how intelligent systems can carry out work across your enterprise.
Explore Autonomous CX
See how integrated AI across your CX solutions drives business value and operational excellence—with Joule at the centre.