AUTONOMOUS CX
Content Assistant
Personalise every interaction with real-time, AI-driven content that is coordinated across channels.
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Overview
The Content Assistant enables relevant, on-brand engagement at scale, using unified customer context to generate, personalise, and assemble content across channels. It activates content in real time using behavioural signals, product data, and channel content to accelerate production while ensuring every asset is optimised for in-the-moment engagement and meets enterprise standards for brand consistency, security, and compliance across channels.
Tasks this assistant can help with:
- Generating campaign copy, visuals, and variants
- Assembling channel-ready assets from modular content
- Localising and adapting content across regions, languages, and cultural contexts
- Dynamically inserting products, offers, and pricing based on customer behaviour and intent signals
Example use cases for this assistant:
- Real-time messaging, imagery, and offer personalisation based on behavioural signals
- Micro-segment variant creation
- Channel-specific formats, layout, and tone recommendations
- Performance patterns and engagement signal detection
- Automated enforcement of brand, legal, and compliance standards across all generated content
- Dynamically recommended products and offers to increase conversions
Benefits
Accelerate content creation and activation
Generate, personalise, and arrange content efficiently using unified customer context across channels and formats.
Personalise every interaction
Tailor messaging, visuals, and offers using customer and business context, real-time signals, and AI-driven decisions.
Scale with confidence and control
Optimise every asset for real‑time activation while meeting enterprise standards for brand consistency, security, and regional compliance, enabling trusted execution across regions, channels, and business areas.
Agents used by this assistant
Use the Content Assistant to orchestrate specialised AI agents, including Joule Agents that apply SAP’s process expertise or custom agents you create.
Copy Personalisation Agent
Creates and adapts written content using AI and unified customer context, tailoring messaging to individual preferences, behaviours, and real-time signals to drive relevant, in-the-moment engagement across channels.
Visual Asset Personalisation Agent
Generates and customises visual assets based on customer context, product data, and channel requirements.
Product Recommendation Agent
Selects and inserts the most relevant products or offers using customer behaviour and real-time signals.
Explore more CX assistants
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Campaign Assistant
Coordinate and optimise campaigns in real time with AI-driven planning, activation, and measurement.
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Advance your content strategy
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Explore Autonomous CX
See how integrated AI across your CX solutions drives business value and operational excellence—with Joule at the centre.