AUTONOMOUS CX
Campaign Assistant
Coordinate and optimize campaigns in real time with AI-driven planning, activation, and measurement.
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Overview
The Campaign Assistant coordinates AI agents to configure, execute, and optimize end-to-end campaigns using unified customer data, automation, and decision logic. It activates campaigns using behavioral signals, predictive models, and automation to deliver coordinated, real-time engagement across the customer lifecycle. Over time, it continuously optimize performance and enable autonomous campaign execution across channels.
Tasks this assistant can help with:
- Building and refreshing dynamic audience segments
- Configuring campaign rules, triggers, and decision logic using strategic recommendations
- Developing campaigns across channels and journeys
- Adapting and scaling campaign strategies across audiences
- Enabling AI-driven conversational engagement with seamless human handoff
Example use cases for this assistant:
- Predictions for high-value and at-risk audiences and segments
- Recommendations for campaign strategies, journey flows, and channel mix based on performance signals
- Sequencing and timing optimization based on behavioral signals
- Detection of anomalies and real-time campaign health monitoring time
- Continuous improvement of campaign performance through closed loop learning
Benefits
Streamline campaign development
Execute campaigns seamlessly across the customer lifecycle to synchronize planning, activation, and optimization in real time.
Activate data for relevant engagement
Identify high-value audiences, recommend strategies, and drive data-informed decisions with advanced business context to help teams focus investment where it delivers the greatest impact.
Continuously learn and optimize
Analyze performance, surface insights, and apply optimization to improve outcomes over time, enabling continuous, data-driven improvement at scale.
Agents used by this assistant
Use the Campaign Assistant to coordinate specialized AI agents, including Joule Agents that apply SAP’s process expertise or custom agents you create.
Campaign Insights Agent
Analyzes campaign and journey performance to generate actionable insights and drive continuous optimization.
Audience Identification Agent
Identifies, refines, and deploys dynamic audience segments to improve performance and relevancy.
Campaign Activation Agent
Coordinates and activates campaigns across channels using automation, scheduling, and decision logic.
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